游艇展策划书篇一：20XX年游艇展项目策划书20XX年中国（天津）国际游艇及设备展览会项目策划书参赛院校：天津城市职业学院团队名称：We are one小组成员：张馨予袁雪垌吴雪清指导教师：于永鑫张素霞目录一、展会概况 ................................................ ................................................... .. (1)1．展会名称 ................................................ ................................................... .. (1)2．展会时间 ................................................ ................................................... .. (1)3．办展地点 ................................................ ................................................... .. (1)4．办展频率 ................................................ ................................................... .. (1)5．展会机构构成 ................................................ ................................................... (1)（1）主办机构 ................................................ ................................................... .. (1)（2）承办机构 ................................................ ................................................... .. (1)（3）协办单位 ................................................ (2)（4）支持单位 ................................................ ................................................... .. (2)（4）合作媒体： .............................................. ................................................... (2)6．参展范围 ................................................ ................................................... .......................... 2 （1）船艇及游艇 ................................................ ................................................... . (2)（2）码头、俱乐部及服务机构 ................................................ . (2)（3）配件及设施、设备 ................................................（4）水上运动、旅游休闲产品 ................................................ . (2)（5）豪华生活用品 ................................................ ................................................... . (3)7．展会主题 ................................................ ................................................... .. (3)（1）专业之道 ................................................ ................................................... .. (3)（2）奢华之路 ................................................ ................................................... .. (3)（3）休闲之旅 ................................................ (3)8．展位情况图 ................................................ ................................................... . (3)（1）展馆内 ................................................ ................................................... (3)（2）水上展位 ................................................ ................................................... .. (3)9．展会VI设计 ................................................ ................................................... (4)二、可行性分析 ................................................ ................................................... . (4)1．宏观市场分析 ................................................ ................................................... (4)（1）行业发展情况 ................................................ ................................................... (4)（2）政策法规................................................. ................................................... .. (5)（3）经济发展状况 ................................................ ................................................... (6)（4）社会文化环境 ................................................ ................................................... (6)2．微观市场环境分析 ................................................ (7)（1）办展机构 ................................................ ................................................... .. (7)（2）目标客户 ................................................ ................................................... .. (7)（3）天津码头基本建设情况分析 ................................................ (8)（4）展馆分析 ................................................ ................................................... .. (8)3．SWOT分析 ................................................ ................................................... (8)三、展会活................................................... .. (9)四、宣传推广计划 ................................................ ................................................... . (11)1．宣传对象 ................................................ ................................................... (11)2．宣传目的 ................................................ ................................................... (11)3．具体流程 ................................................ ................................................... (11)五、招展计划 ................................................ ................................................... (14)1．招展目标 ................................................ ................................................... (14)2．招展方法 ................................................ ................................................... (14)3．招展流程 ................................................ ................................................... (14)4．参展资格 ................................................ ................................................... (15)5．展位信息 ................................................ ................................................... (16)6．展位优惠 ................................................ ................................................... (17)六、招商计划 ................................................ ................................................... (18)1．招商原则 ................................................ ................................................... (18)2．招商工作内容 ................................................ ................................................... . (18)3．招商流程 ................................................ ................................................... (18)4．广告与赞助 ................................................ ................................................... (19)七、预算................................................. ................................................... . (23)1．支出 ................................................ ................................................... .. (23)2．收入 ................................................ ................................................... .. (24)3．盈利 ................................................ ................................................... .. (25)八、现场管理 ................................................ ................................................... (26)1．观众登记和入场管理 ................................................ ................................................... . (26)2．游艇展现场广告管理 ................................................ ................................................... . (26)3．对参展商的行为管理 ................................................ ................................................... . (26)4．安全管理 ................................................ ................................................... (26)5．交通、物流管理 ................................................ ................................................... (27)6．餐饮管理 ................................................ ................................................... (27)7．证件管理 ................................................ ................................................... (27)8．参展商和观众投诉处理 ................................................ ...................................................289．新闻管理 ................................................ ................................................... (28)10．知识产权保护工作 ................................................ ................................................... (28)11．展览会运输代理商管理 ................................................ . (28)12．配套服务管理 ................................................................................................... .. (28)13．专业观众入场管理 ................................................ ................................................... (29)14．应急管理 ................................................ ................................................... . (29)背景分析目前，中国船舶工业在游艇制造标准上已与国际接轨，我国在制定游艇标准方面已形成一套体系。