Let’s Take a Look at Our Results...
Results
• Question 1: Which brand of cola do you prefer?
57%
43%
Results
• Question 2: Do you prefer one brand over another?
History
• Coke continues to panic over the Pepsi Challenge and changed the formula of coke • In 1985, coke introduced “New Coke”
– Pepsi threw a victory party and gave all their employ Challenge
History
• In the 1970’s, Pepsi Launched the advertising campaign called “The Pepsi Challenge” • Just like us, they had two cups labelled A and B • 1 cup contained Pepsi, the other was Coke • Results showed that more than half the people liked the taste of Pepsi over Coke
65%
35%
Results
• Question 3: Why you chose to drink one cola over the other • • • • Taste Parents Buy It One is Too Sweet Makes Teeth Feel Funny/ After taste 32% 30% 17% 8%
• “New Coke” continuously out performed Pepsi in taste tests • Despite the taste tests – Coke continued to lose market share
47%
2%
51%
History
• Coke tried to do their own market research – but results constantly showed Pepsi being chosen as the better tasting cola • Coke launched a commercial comparing the “Pepsi Challenge” to a monkey choosing the furrier tennis ball
And the Result!
B
A
Results
• Question 4: Which one was coke? (B)
A
48%
B
51%
BOTH
1%
Results
• Question 5: Which one was Pepsi? (A)
A
51%
B
49%
BOTH
0%
Results
• Question 5: Which cola did you like better?