新职业英语教案第一册《职业综合英语》第一册2011-2012第1学期导言本学期是学生入学后英语学习的第一学期，是紧张学习最关键的一个学期，在本学期要求大多数同学能够掌握《职业综合英语》中要求的基本词汇、语法，能听懂并学会一些较简单的职场口语。
为了使学生对本学期的学习目的、授课内容及测试等有所了解，现说明如下：本学期必讲课程有八个单元每个单元分为听、说、读、写几个板块。
听说读写译五种技能同时发展。
尤其是听说比重会适度加大。
ReadingA为精读文章，考核时较为全面,ReadingB 为一篇实用文体的文章,考核的重点是阅读。
同时在授课中会一些更高层次的要求，诸如篇章的理解，句子深层次含义的理解，词汇的搭配学习等。
本学期要适当调动学生自主学习的积极性，集中体现在听说方面就是让他们更多的练习语言的实际应用，可适当进行一些与授课内容有关的课外活动，如：讨论、演讲、故事接龙、电影赏析等。
为了使学生提高学习效率，增强课堂互动性，要求讲解每一单元前都进行复习，有些单元教师布置具体复习任务让学生完成。
成绩的评定以期末考试和平时成绩相结合，平时的作业完成情况、出勤、课堂表现都将作为采分依据。
本学期的学时为48或52学时，第一次课为导论课不进行新课讲授，作为学生了解本学期教学内容、教学要求之用, 同时教师可适当征求学生对本学期课程的要求和建议。
教案第 2 次课Unit 1 OrganizationTeaching stepsPre-reading tasks: Warming -upTask 1 Look at the following logos and give the names of the countries in which the companies are headquartered.Steps: 1)Ss read Warming –up task 12)get Ss to look at the logos3)go through the pronunciation of any problematic word4) ask Ss to give the names of the countries and give answers.Germany Japan USAGermanyUSA FranceRepublic of Korea Finland P. R. ChinaBackground information introduction1.What is a logo?A logo is a graphical element that, together with its logo type, forms a trademark or commercial brand. Typically, a logo’s design is for immediate recog nition. The logo is one aspect of a company’s2. Metro AG, established in 1964, is a diversified retail and wholesale group based in Germany. It is the largest in its home market, and one of the most globalized retail and wholesale corporations.3. Wal-Mart Stores, Inc., founded in 1962, is an American public corporation that runs a chain of large, discount department stores. It is the world’s largest public corporation by revenue, according to the “2008 Fortune Global 500”.Carrefour SA is a French international hypermarket chain, with a global network of outlets. It is the second largest retail group in the world in terms of revenue after Wal-Mart.Samsung Group is the largest company of the Republic of Korea. It is composed of Samsung Electronics, Samsung Heavy Industries and Samsung Engineering & Construction.Lenovo Group Limited is China’s largest and the world’s fourth largest personal computer manufacturer. Lenovo mainly produces desktops, laptops, servers, handheld computers, imaging equipment and mobile phone handsets (听筒).Nokia Corporation is a Finnish multinational communications corporation. Nokia is focused onwireless and wired telecommunications. It is the world’s largest manufacturer of mobile telephones.Task 2 List at least two companies for each type of the following products.1)students read warming up task 22)ask Ss to brainstorm as many countries as possible3)invite students to present their answers and add some more companies if necessary Television set :TCL, Sony, Panasonic, Phil ips…Computer: Lenovo, Apple, IBM, Sony…Sportswear:Li-Ning, Adidas, Nike, Reebok…While-reading tasks:1)skim the text of the Reading A and then finish Exe task 1 .2)the study of Reading A Google by explaining new words ,language points to students1.relevant a.closely connected with the subject you are discussing or the situation you are thinking about 相关联的，有关的irrelevant(反义词) （短语）be relevant to sth 与…相关e.g. Can you tell us what work experience you have that is relevant to this position?Nobody believes that college English is never relvevant to his future career.2. achieve v. to succeed in reaching a particular goal or standard by making an effort for a long time 实现，取得（n）achievement , (短语) achieve success(取得成功), achieve one’s ambition（实现抱负）e.g. Li Na achieved her ambition by winning the championship in French OpenChina has achieved the goal of GDP growth rate of no lower than 8%..3.appear to be/do to give the impression of being or doing something似乎/好像…e.g. She appeared to be in her late thirties.They appeared not to know what was happening4.Fuel to make something stronger; to supply something with material that can be burnt to produce heat or power 给…加燃料，激起e.g. His ironical words fueled her hatred for him.The stored coal could fuel the all the rooms for a whole winter.5.go public of a company) to start selling shares on the Stock Exchange首次公开上市e.g.This company is among the first ones that went public in China.6.Instant a.happening immediately; (of food) that can be made quickly and easily 立即，顷刻间e.g.He took an instant liking for her.Instant coffee/noodles速溶咖啡/泡面7.Acquire v.to gain possession of; to gain something by one’s own efforts, ability or behavior获得，习得(n)acquisitione.g. His character acquired him a good nameShe has acquired English in an English-speaking country.8.Feature n. something important, interesting or typical of a place or thing 特点，特色E.g. The Hainan island's chief feature is its beauty and warmth.v. to include a particular person or thing as a special featuree.g. The bullet train is introduced to feature high speed and safety.9.In addition to: as well as; besides 除…之外e.g. In addition to major knowledge , college students are supposed to acquire skills of socializing.In addition to English, some college student have to study Japanese.10.tend to to be likely to do something or to happen in a particular way because this is what often or usually happens 倾向于，往往e.g. In face a slower pace of world-wide economic recovery, many investors tend to panic that second economic crisis may occur.Women tend to live longer than men in general.11.stay away from not to go near a particular person or place 远离，保持距离ｅ.g. The doctor advised him to stay away from fattening foods.In stormy weather, stay away from the trees .12.Typical a. having the usual qualities or features of a particular group or thing.典型的,独有的e.g. Golden-silk jujube is typical of Cangzhou.This advertisement is a typical example of their marketing strategy.13.excel (at/in) v. to be very good at doing something 胜过，擅长adj excellente.g. Japanese excel in judo just as Chinese in table-tennisShe has always excelled at foreign languages14.in terms of from the point of view of; with regard to; concerning 关于，谈及，就..而言e.g.China has become the second economy in terms of GDP.It is incorrect that one thinks of everything in terms of money15.the brain child (of somebody) an idea or invention of one person or a small group of people某人的发明或想法e.g. The Bird Nest is the brain-child of some people16. serve as to be suitable for a particular use 充当，担任，起作用e.g. To serve as a substitute 用做替代品To serve as an instructor. 教课担任教师工作carefully study the text againpost- readingfinish the task 2 and task 1 and 2 in Language lab sectionassignment : Ss think about how to introduce a company both orally and in written form.Finish task 2 on page12Preview the text BSupplement background information谷歌重新获得在华营业牌照lnsy sina 2010-08-06来源：/news-110-66859.htmlChina today renewed Google's licence to continue operating in the country, the search giant announced today。