世界首批批量生产之一的宝马003涡轮发动机被用于Me 262, Arado 234 and He 162型飞机。
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The end of World War II.
从参加赛车伊始，宝马汽车独特的个性和性能被证明是成功的。无 数世界记录证明了这点.
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The jet age begins.
The BMW 003 turbine, one of the first mass-produced jet engines in the world, is used in Me 262, Arado 234 and He 162-type aircrafts.
在慕尼黑的第一个机场奥贝维森菲尔德机场的旁边，航空先驱卡 尔拉普和古斯塔夫奥托建立了工厂，它后来成为宝马发展的基础。
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BMW takes to the skies.
BMW Brand Behaviour Training Yiwu Xinbaohang
Training Agenda 时间安排 18:00 – 19:00 BMW History Presentation Including Group Activities. BMW 的历史知识讲解包括讨论活动. 19:00 – 20:00 Brand Presentation – What is BMW? 品牌讲解 – 品牌是什么? BMW Brand Value Presentation Including Group Activities. BMW品牌价值讲解包括讨论活动.
Aviation pioneers as forerunners.
At the edge of Oberwiesenfeld, Munich’s first airport, the aviation pioneers Karl Rapp and Gustav Otto set up factories which became the basis of the Bayerische Motoren Werke (BMW).
BMW China Automotive Trading Ltd. DQP Field Force Team C April, 2007 Page 1
BMW Brand Behaviour Training BMW 品牌行为培训
BMW Brand Behaviour 品牌行为 -BMW History -BMW Brand Value
由“奥斯丁7”特许生产的“帝西”汽车是宝马并购了爱森纳赫汽 车厂的结果，它标志着宝马进入了汽车领域。
DIXI
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BMW now on four wheels, too.
Field Force Team C Ruud Rabenberg – 罗润可 Laura Wang – 王洪
Yiwu Xinbaohang
Sheer Driving Pleasure
BMW Brand Behaviour Training
BMW China Automotive Trading Ltd. DQP Field Force Team C April, 2007 Page 2
BMW China Automotive Trading Ltd. DQP Field Force Team C April, 2007 Page 5
BMW Brand Behaviour Training BMW History BMW历史
1916
1945
1970
2000
2006
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The first BMW motorcycle.
马克斯费兹只用了5个星期的时间发明了R32，开创了宝马著名的 两轮传统。
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BMW now on four wheels, too.
The ”Dixi”, an ”Austin Seven” built under license, is the reward for taking over the Eisenach car factory and marks BMW’s entry into the automobile business.
BMW China Automotive Trading Ltd. DQP Field Force Team C April, 2007 Page 3
BMW Brand Behaviour Training Yiwu Xinbaohang
Training Targets 培训目的 - To know BMW history and understand BMW brand value. 了解BMW的历史, 理解BMW的品牌价值. - To behave as a BMW brand ambassador and deliver BMW brand values to our prospects/customers in your our daily work and life. 在日常工作生活中要充当BMW 品牌大使, 将BMW 的品牌价值 在与客户的接触中传递给客户.
除了进行细微的改变外，这个标志一直延续到今天。
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High-altitude world record for BMW.
Test pilot Franz-Zeno Diemer attains a height of 9,760 meters (32,022 feet) with a BMW Illa aircraft engine - a new record and the first proof of the young company’s capability.
The innovative character and performance of BMW cars proved successful in motor racing from the beginning. A number of world speed records demonstrate this, as well as victories at Mille Miglia and the Senior Tourist trophy.
由“奥斯丁7”特许生产的“帝西”汽车是宝马并购了爱森纳赫汽 车厂的结果，它标志着宝马进入了汽车领域。
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BMW develops character.
宝马303建立了宝马两个延续至今的传统：典型的双肾散热器和引擎 罩下的六缸引擎.
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Sports is the essence of the company.
The future`s looking bright.
Following the ban in production and the rebuilding process, the singlecylinder R 24 celebrates its debut at the Paris Motor Show as the first BMW motorcycle built after the war.
A white and blue propeller becomes the emblem of the Bayerische Motoren Werke and trademark of aircraft engines.
蓝白相间的螺旋浆成为宝马的象征，也成为航空引擎的商标.
Apart from minor modifications, it symbolizes the brand until today.
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BMW Brand Behaviour Training BMW History BMW历史
Activity: • First please watch the BMW History Movie carefully. 首先 请认真观看关于BMW 历史电影. • After the movie, everyone will get a picture, please put your picture to the right place of the following chart. 影片之 后, 每个人会拿到一张图片, 请将图片放在图表中的正确位置. • A short presentation of the BMW history will be made to check whether the place for each picture is right. 最后简短 的介绍BMW历史, 检查每张图片的位置是否正确.