健康体检商业计划书篇一：健康体检中心商业计划书健康体检管理中心商业计划书作者白鹭体检目录1 简介 ................................................ ................................................... . (6)2 行业现状 ................................................ ................................................... .. (8)2.12.2 暴利行业 ................................................ ...................................................8 民营医院风光不再 ................................................ .. (9)2.2.12.2.22.2.32.2.42.32.42.52.6 没有医保作饵 ................................................ .................................... 9 公信力不足 ................................................ ........................................ 9 价格昂贵 ................................................ ............................................ 9 医疗纠纷的责任难以负担 ................................................ ................ 9 亚健康人群 ................................................ ............................................. 11 市场需求 ................................................ (12)体检种类 ................................................ . (13)体检机构 ................................................ . (14)2.6.12.6.2 体检机构分类 ................................................ .................................. 15 体检机构代表 ................................................ . (15)2.7 健康管理机构 ................................................ .. (17)2.7.12.7.2 健康管理机构对比 ................................................ .......................... 17 健康管理战略 ................................................ (18)3 选址 ................................................ ................................................... .. (19)3.1 行政审批 ................................................ . (19)3.1.13.1.23.1.33.23.3 一般规定 ................................................ .......................................... 19 名称比较 ................................................ .......................................... 19 《体检服务管理办法》 .............................................. .................... 20 城市综合实力 ......................................................................................... 21 深圳 ................................................ ................................................... (22)3.3.13.3.23.3.33.3.4 深圳优势 ................................................ .......................................... 22 深圳体检机构 ................................................ .................................. 22 深圳行政审批 ................................................ .................................. 23 深圳可行方案 ................................................ . (23)3.4 杭州 ................................................ ................................................... (24)3.4.2 杭州体检市场 ................................................ .................................. 24 杭州行政审批 ................................................ . (24)3.5 温州 ................................................ ................................................... (25)3.5.13.5.2 温州优势 ................................................ .......................................... 25 温州体检机构 ................................................ . (25)3.6 无锡 ................................................ ................................................... (27)3.6.2 无锡优势 ................................................ .......................................... 27 无锡体检机构 ................................................ . (27)3.7 北京 ................................................ ................................................... (30)3.7.13.7.23.7.3 北京体检市场 ................................................ .................................. 30 北京体检机构 ................................................ .................................. 31 北京行政审批 ................................................ . (31)3.83.93.10 重庆体检市场 ................................................ ......................................... 32 广州体检市场 ................................................ ......................................... 32 上海体检机构 ................................................ .. (33)3.10.1 全称和联系方式 ................................................ (33)3.10.2 地址和场地 ................................................ .. (34)3.10.3 市场定位 ................................................ (35)3.10.4 信息系统软件 ................................................ (36)3.10.5 服务 ................................................ ..................................................373.10.6 品牌策略 ................................................ (38)3.10.7 营销 ................................................ ..................................................393.10.8 销售 ................................................ ..................................................403.10.9 上海综合分析 ................................................ . (41)4 核心竞争力 ................................................................................................... .. (42)4.1 信息系统 ................................................ . (43)4.1.14.1.2 信息系统功能模块 ................................................ .......................... 43 分男女自动排队 ................................................ (45)排队规则 ................................................ .. (46)客人健康状况的私密性 ................................................ .. (48)男女分科室 ................................................ . (49)4.1.3 体检报 (50)当天4小时取报告 ................................................ . (50)PACS系统 ................................................ (51)体检报告形式 ................................................ (52)总结报告 ................................................ .. (53)健康促进书 ................................................ . (54)团队体检报告 ................................................ (55)4.1.4 信息输 (56)医疗术语、疾病标准、亚健康标准 (56)体检结果的输入方式 ................................................ (57)病史和习惯信息自动采集、传输 (58)4.1.5 时间管理 ................................................ (59)预约制 ................................................ (59)医生速度、人数考核 ................................................ (60)4.1.6 健康管理 ................................................ (61)积分会员制 ................................................ . (61)健康网页 ................................................ .. (62)互联网健康管理 ................................................ .. (63)呼叫中心Call Center ............................................ . (64)4.2 流程 ................................................ ................................................... (66)4.2.14.2.24.2.34.2.44.2.54.2.6 流程设计 ................................................ .......................................... 66 平面布局 ................................................ .......................................... 68 报到 ................................................ ..................................................69 留尿 ................................................ ..................................................70 抽血 ................................................ ..................................................71 总结咨询 ................................................ (72)4.3 营销 ................................................ ................................................... (74)4.3.14.3.34.3.4 市场定位 ................................................ (74)VI ................................................ ................................................... .. 74 广告 ................................................ ..................................................75 销售 ................................................ ..................................................764.4 人力资源 ................................................ . (77)4.4.14.4.24.4.34.4.44.4.64.4.7 管理层 ................................................ .............................................. 77 组织架构 ................................................ .......................................... 78 岗位设置和职责 ................................................ .............................. 79 医生的资质 ................................................ ...................................... 80 医生的技能 ................................................ ...................................... 81 医生的绩效考核 ................................................ .............................. 82 服务态度 ................................................ (84)4.54.6 医疗设备 ................................................ . (85)场地 ................................................ ................................................... (86)4.6.14.6.24.6.34.6.44.6.5 场地使用形式 ................................................ .................................. 86 选址 ................................................ ..................................................87 疾病交叉感染可能性 ................................................ ...................... 88 健康教育 ................................................ .......................................... 89 储物 (89)5 财务分析 ................................................ ................................................... (90)5.15.25.35.45.5 投资规模 ................................................ . (90)医疗设备预算表 ................................................ ..................................... 91 非医疗设备预算表 ................................................ ................................. 93 平均每月固定成本 ................................................ ................................. 94 财务预 (94)5.5.15.5.25.5.3 每天接待100人的每月财务预测 ................................................ .. 95 每天接待200人的每月财务预测 ................................................ .. 96 每天接待300人的每月财务预测 ................................................ .. 97篇二：健康体检管理中心商业计划书(详细版)【word格式，可自由编辑】目录1 简介 ................................................ ................................................... .. (8)2 行业现状 ................................................ ..................................................112.12.2 暴利行业 ................................................ ...................................... 11 民营医院风光不再 ................................................ .. (12)2.2.12.2.22.2.32.2.42.32.42.52.6 没有医保作饵 ................................................ ........................ 12 公信力不足 ................................................ ............................ 13 价格昂贵 ............................................................................... 13 医疗纠纷的责任难以负担 ................................................ ...... 13 亚健康人群 ................................................ .................................. 15 市场需求 ................................................ ...................................... 16 体检种类 ................................................ ...................................... 17 体检机构 ................................................ .. (19)2.6.12.6.2 体检机构分类 ................................................ ........................ 20 体检机构代表 ................................................ (20)2.7 健康管理机构 ................................................ . (22)2.7.1 健康管理机构对比 ................................................ .. (22)2.7.2 健康管理战略 ................................................ (24)3 选址 ................................................ ................................................... (25)3.1 行政审批 ................................................ .. (25)3.1.13.1.23.1.33.23.3 一般规定 ................................................ ............................... 25 名称比较 ............................................................................... 26 《体检服务管理办法》 .............................................. ............ 26 城市综合实力 ................................................ ............................... 27 深圳 ................................................ (29)3.3.13.3.23.3.33.3.4 深圳优势 ................................................ ............................... 29 深圳体检机构 ................................................ ........................ 29 深圳行政审批 ................................................ ........................ 30 深圳可行方案 ................................................ (31)3.4 杭州 ................................................ (31)3.4.13.4.2 杭州体检市场 ................................................ ........................ 32 杭州行政审批 ................................................ (32)3.5 温州 ................................................ (33)3.5.13.5.2 温州优势 ................................................ ............................... 33 温州体检机构 ................................................ (33)3.6 无锡 ................................................ (35)3.6.13.6.2 无锡优............................... 35 无锡体检机构 ................................................ (37)3.7 北京 ................................................ (39)3.7.13.7.23.7.33.83.93.10 北京体检市场 ................................................ ........................ 40 北京体检机构 ................................................ ........................ 41 北京行政审批 ................................................ ........................ 42 重庆体检市场 ................................................ ............................... 42 广州体检市............................... 43 某某体检机构 ................................................ . (44)3.10.1 全称和联系方式 ................................................ (44)3.10.2 地址和场地 ................................................ . (45)3.10.3 市场定位 ................................................ . (46)3.10.4 信息系统软件 ................................................ (48)3.10.5 服务 ................................................ (49)3.10.6 品牌策略 ................................................ (50)3.10.7 营销 ................................................ (52)3.10.8 销售 ................................................ (53)3.10.9 某某综合分析 ................................................ (55)4 核心竞争力 ................................................ .. (56)4.1 信息系统 ................................................ .. (57)4.1.14.1.2 信息系统功能模块 ................................................ ................. 57 分男女自动排队 ................................................ (60).............................................. . (61).............................................. (64).............................................. (65)4.1.3 体检报告 ................................................ . (66).............................................. . (67)..................(本文来自：小草范文网:健康体检商业计划书)................................................ .. (68).............................................. (69).............................................. . (71)............................................................................................ (73)4.1.4 信息输入 ................................................ . (75) (75).............................................. . (76) (77)4.1.5 时间管理 ................................................ . (79).............................................. . (79).............................................. . (80)4.1.6 健康管理 ................................................ . (81)..............................................Cente (86)4.2 流程 ................................................ (87)4.2.14.2.2 流程设计 ................................................ ............................... 87 平面布局 ................................................ . (90)篇三：个性化健康体检项目商业计划书成都长者益康科技有限公司商业计划书Business Plan项目名称：基于循证医学的个性化健康体检和疾病筛查项目智能推荐系统XX年5月28日目录第一部分项目概述 ................................................ ................................................... (3)第二部分企业概况 ................................................ ................................................... (4)第一章公司简介 ................................................ ................................................... .. (4)第二章股权结构 ................................................ ................................................... .. (4)第三章管理团队 ................................................ ................................................... .. (5)第三部分项目技术与产品实施 ................................................ ................................................... .. 10第一章项目基本情况 ................................................ ................................................... . (10)第二章项目负责人及技术骨干基本情况 ................................................ .. (10)第三章项目技术方案与创新性 ................................................ (11)项目背景 ................................................ ................................................... . (11)项目的技术原理 ................................................ ................................................... . (12)项目的技术优势 ................................................ ................................................... . (14)项目开发进度规划 ................................................ ................................................... (14)第四部分项目产品市场与竞争 ................................................ ................................................... .. 15第一章市场概述 ................................................ ................................................... (15)第二章竞争优势分析 ................................................ ................................................... . (16)第三章盈利模式及预测 ................................................ ................................................... (17)第五部分融资需求及财务预算 ................................................ ................................................... .. 18第一章融资需求 ................................................ ................................................... (18)项目实施计划及相应的资金配置 ................................................ (18)第二章财务预算 ................................................ ................................................... (19)利润预测 ................................................ ................................................... (19)现金流量预测 ................................................ ................................................... .. (19)第一部分项目概述本项目致力于研制一套能够实现健康体检和疾病筛查项目智能推荐的互联网软件系统，拟借助循证医学手段、人工智能和计算机网络等技术，帮助民众制定个性化的健康体检方案。