盐城师范学院考试试卷2013-2014学年第一学期商学院旅游管理专业《旅游学概论》试卷A班级学号姓名一、中英文互译(每题1分,共20题,共20分)1. outbound tourist2. international tourist3. inclusive tour4. cultural identity5. market segment6. sustainable development7. non-renewable tourism resource8. incentive travel9. inbound tourist10. leisure time11. 出境旅游者12. 商务旅游13. 空间移动14. 独家分销15. 大众旅游16. 历史吸引物17. 辅助设施18. 公务旅游19. 国内旅游者20. 入境旅游者二、填空题(每题1分,共15题,共15分)pull; on behalf of; indicator; artificial; spatial; residence; deposit ; backstage; tourists ; authenticity; product; techniques; check in; permanent environmental;1.In fact, at any stage of the destination life cycle, will be held back by this or that factor.2. According to the star classification, hotels can be classified into five categories and stars are used as a sign to them.3. The front office has the to provide satisfactory service for the guests so that they will choose to stay at the hotel again and again.4. A tourist will consume the tourism _ ____the tour operator offers when they aretraveling.5. The ____ movement from his residence to the destination plays an important role in realizing his travel desire.6. Tourism happens only when people travel from their to the destinations and enjoy the beautiful landscapes or the historical interests there.7. Tourist-resident tensions may occur when they have a different understanding of the -------- about the performance at the destination.8. The tourist destination functions as a _ factor in the market and provides an area for most of the tourism activity.9. Of course genuine experience is not the choice of all some of them take part in tourism activities just for entertainment and excitement.10. We may see some cultural landscape in the _ space which has some features in common with that found in other communities of a similar size and location.11. Nowadays, the modern society is characterized by rapid changes, and so are hotels. We should, therefore, change or upgrade the of management of modern hotels so as to adapt to the changing society.12. The second stage is called _or arrival stage which involves such steps as arriving at the hotel, filling in registration information and having their rooms assigned.13. The third stage is the occupancy stage at which the front office will the hotel, keep in contact with the guests and help them handle any problem they may meet during their stay.14. In case some guests, particularly the chance guest, should leave the hotel without paying, the can partly cover the loss.15. At the consolidation stage, the growth rate of visitors is slowing down while the number of them is still increasing and sometimes even exceeds residents三、判断题(每题1分,共10题,共10分)Decide whether the statements are true or false. If it is true, put “T” in the space provided and “F” if it is false.1.___ _____ Mass tourism refers to the large-scale packaging of standardized leisureservices that is sold to customers at changeable prices.2.___ ____ Travel before the Industrial Revolution was mainly for pilgrimages, for business or for official purposes.3. ____ ___ In the late 20th century, there has been a globalization of the tourism industry.4. _ ________ The discretionary income refers to the gross income an individual earns.5. ___ _______ To measure an individual’s travel propensity, chronological age is more accurate than domestic age.6. __________ Companies such as Disney and McDonald’s make use of the lifec ycle concept to attract young children.7. ___ ______ Tourism is facing significant and radical changes in business methods inresponse to the enormous changes taking place in the elements of the product and conditions of the market.8. ________ Once the organizations choose a distribution channel, they can hardly change it.9. _________ Intensive distribution is often adopted by those organizations while product is highly specialized and confronts little competition.10. ________ It is urgent to find proper ways to utilize and protect tourism resources.四、名词解释(每题3分,共5题,共15分)1.Tourism industry:2.Discretionary income:3.Tourism demand:4.Destination life cycle:5.Destination image:五、简答题(每题5分,共5题,共25分)1. What are the principles that should be used as the guidance of any plan for proper utilization and conservation of tourism resources?2. How many stages are there in a guest cycle? And what are they?3. Why do people frequently use car as the transportation means for recreation and tourism?4. What are the main determinants of demand for travel?5.What are the most important factors that stimulate the mass tourism?六、论述题(第一题7分,第二题8分,共15分)1. 论述影响民族文化真实性的因素2. 旅游目的地形象的形成过程.诚信考试承诺我承诺:追求真知,展示真我,诚实守信,杜绝作弊。