weakness
• Nokia's leadership in the area of mobile phones and its versatility open the company up to a wide variety of communications and mobile device possibilities. • Nokia use the Symbian system which is out of date compared to the Android system. • As Nokia has a long history on telecommunication .The brand image of Nokia is conservative ,the young people prefer something new.
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SWOT analysis
Strength
Nokia is an industry leader in the telecommunications and electronics industry. Nokia began as a lumber and rubber industries during the 19th century. It start telecommunications in 1960s, have a long history . And built a profound brand loyalty . The company expand to almost 100 countries. The company has market share of 35% in global market. Nokia has on-going research and development which make it catch up with the fashion step.
Android ◆ Symbian ◆Mac IOS
(1)Android and Mac IOS has grown fast in just a couple of years while Symbian has constantly been losing market share . (2)Symbian is somewhat outdated while Android and Mac IOS is constantly updated (3) Android is more modern and user friendly , Android is an open source operating system (4) Android is used by many phone manufacturers while Symbian is almost exclusive to Nokia
• Opportunity • The company has recently make alliance with Microsoft for replacing windows 7 for Symbian. • Nokia can expend its market share by introducing brand in new market (for example ,India, Africa, etc. )and by catering new target market as well. • The advertisement can redefine its reputation and increase its sales and also create good brand image among the people.
• Lack of the new product which is can compete with Iphone is the biggest threat to Nokia . Young people are crazy about Iphone. Iphone is not only a cellophane ,it’s a symbol of fashion ,or we can call it a fad.
• Nokia provides mobile communication equipment for every major market and protocol, including GSM, CDMA, and WCDMA . • Nokia has largest network of distribution and selling as compared to other mobile phone company in the world • Ovi platform introduced by Nokia offer service like games ,music, media and messaging. • Nokia has a great price rangeБайду номын сангаасand are available for different classes.
objectives
• Nokia’s new action reflect its ambition to compete with Samsung ,Iphone, etc. • (1) Stop its decreasing sales and increase its market share to rebuild its Nokia’s empire. • (2) Develop the WP7 to attract the younger generation to promote its reputation. • (3) Nokia is developing a weapon to fight against Samsung ,iphone to get its lost customer back.
Nokia N9 不跟随
不 随 跟 • 如果忍耐算是坚强，
• 宣 • 言 • • • •
我选择抵抗。 如果妥协算是努力， 我选择 。 如果 ， 我 不 。 我 我 。
threats
(1)Nokia is facing a number of threats from companies such as Apple, Samsung , all of which are investing heavily in the mobile phone industry in an attempt to gain dominance. (2)As more and more people prefer the Android system than the Symbian system, Nokia’s sales sharply decline .