KAB创业计划书项目名称：设计人：指导教师：日期：目录一、企业概况 (3)（一）企业名称 (3)（二）法律模式 (3)（三）联系地址 (3)（四）经营范围 (3)（五）商业计划简述 (3)（六）启动资本 (5)（七）资本来源 (5)二、商业构想和市场分析 (6)（一）商业构想描述 (6)（二）市场分析 (7)三、主营产品：产品或服务的详细描述 (8)四、定价计划 (9)五、选址计划 (10)（一）企业的位置 (10)（二）选址此地的原因 (10)六、促销计划 (11)（一）启动促销 (11)七、法律形式 (13)（一）企业的法律形式 (13)（二）选择这种法律模式的原因 (13)八、启动资金 (14)九、启动资金来源 (16)（一）资金来源 (16)（二）资金来源信息 (16)十、组织机构与员工 (18)（一）企业组织职员要求 (18)（二）组织机构图 (19)（三）人工成本 (19)（四）企业经营场所的构成 (20)十一、企业运营与成本预测 (21)（一）月度销售计划 (21)（二）月度经营成本计划 (22)十二、现金流计划 (23)十三、盈利情况预测 (24)十四、资产负债表 (25)一、企业概况（一）企业名称_____________________________________________________________________ _____________________________________________________________________ _________（二）法律模式_____________________________________________________________________ _（三）联系地址_____________________________________________________________________ _____________________________________________________________________ ______________________________________________________________________________ _________电话：______________________________ E_mail：_________________________________（四）经营范围［］制造业［］服务业［］批发商［］零售商（五）商业计划简述1．产品或服务_____________________________________________________________________ __________________________________________________________________________________________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ _________2．客户_____________________________________________________________________ ___________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ _________3．所有者（姓名、地址、资质、企业中的作用、相关经历）_____________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ _________4．吸收就业人数_________________________（六）启动资本投资_________________________运营资本_________________________总计_________________________（七）资本来源业主的储蓄_________________________合伙人出资_________________________民间借贷_________________________银行贷款_________________________二、商业构想和市场分析（一）商业构想描述（如，确定的需求、谁是顾客、满足顾客需求的产品或服务的种类、如何接近顾客等。

）_____________________________________________________________________ ___________________________________________________________________ _______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ _________（二）市场分析（如地域、城镇、顾客种类、市场规模、竞争对手情况、新企业所占的市场份额等）_____________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ _________三、主营产品：产品或服务的详细描述四、定价计划五、选址计划（一）企业的位置企业选址计划的描述_____________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ _________（二）选址此地的原因_____________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ___________________________________________________________________________________________________________________________________________________ ______________________________________________________________________________ _________通过将货物或服务销售给以下渠道来接近顾客：［］个人［］零售商［］批发商［］其他人选择这种分销方式的原因_____________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ _________六、促销计划（一）启动促销向顾客宣传新企业开张的行动计划（比如通过印刷品、小册子、海报、报纸文节、电台广告、开业庆典等。