to Year-round destination
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Kronplatz, 25th of February 2015 Andrea Del Frari
N G
20 16
Kronplatz: From skilift
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Where we are/1
Winter
1. 2. 3. 4. 5. 6. skiing (Kronplatz 85%) Ski cross Tobogan 15% Snow walking Christima culture
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PO
1. Fanes/Sennes 2. Drei Zinnen 3. Wasserfälle Rein 4. Rodenecker Alm 5. Pragser Wildsee 6. Antholzer See/Obersee 7. Radweg Lienz 8. Erdpyramiden 9. Naturparkhäuse/Museen 10. – 19. …… 20. Go to Kronplatz (6%)
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PO
1983
20 16
Skiresort development
Culture
N G BE IJI
Hotel/Flats/B&B
Territory Hike
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PO
20 16
Holiday region development Infrastructure
Mobility
City/shops
3.600.000 overnights / year
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Where we are/2
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Where we are/3
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Where we are/4
Dolomites UNESCO World Natural Heritage
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Skiresort - level:
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PO
Relation Winter 96,4% Sommer 3,6% Start up – product development!
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Holiday region - level:
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Different levels
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Winter
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N G
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Different needs summer/winter
Summer
96%
Winter*
skiing 1 week = 6 days aprox 250,00 Euro/week
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PO
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N G
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The holiday region:
ARRIVALS & OVERNIGHTS
Total arrivals: 760.000
Total overnights: 3.600.000
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PO
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N G
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The holiday region:
130,00 Euro/overnight summer
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N G
Summ er
20 16
Skiresort (Kronplatz)
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Winter
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N G
Summer
20 16
Year-round business (Kronplatz)
Winter
25.000 guest beds 24.000 skiers 1,8 Mio overnights 1,5 Mio skier days
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Holiday region Kronplatz
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PO
Winter 96,4% Summer 3,6%
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N G
Sales Kronplatz
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Skiresort Kronplatz
Relation Winter 50% Sommer 50% Perfect balance – Keep business, increase value!
*Data Skirama Kronplatz Winter 2014/2015
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PO
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N G
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Hard facts slope
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Winter 50% Summer 50%
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N G
Overnights Kronplatz
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BE IJI
N G
20 16
The holiday region:
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PO
BE IJI
N G
1960
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Touristic development
2016
4 1963
17 1973
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25
N G
26 lift facilities
24 2003 32 2016
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PO
BE IJI
150,00 Euro/overnight winter
N G
Economic value:
20 16
Tourism in Kronplatz in numbers:
*Data Skirama Kronplatz Winter 2014/2015
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PO
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32 Lift facilities: 21 state-of-the-art cable cars 6 chairlifts 6 Skilifts (in the peripheral villages)
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85% matching offer - demand
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N G
20 16
6% matching offer - demand
Potential
Summer
25.000 guest beds 2.500 guests 1,8 Mio overnights 120.000 guests
N G
20 16
Hard facts ski
Mission: „We want to be the best Ski resort of the alps!“
Mission: „We want to be the best ski resort for the active skiers!“ 46 Ski slopes: 5 black slopes 14 red slopes 27 blue slopes