教师辅导讲义
Step4：实战演练
Passage 1
It used to be taboo for movie stars to do advertising for products in the United States. We never used to see our favorite movie star in commercials for Frosted Flakes -Catherine Zeta Jones recently broke this unspoken rule by appearing in a series of T-Mobile advertisements. While it is anyone's right on how they want to make money, I can understand why movie stars try to avoid getting involved in advertising for products or services. Charity advertising is one thing. However, advertising products for Madison Avenue might not be a good idea for movie stars. It can be difficult to play a serious police-officer role in your newest movie when you are known as the peanut butter guy from television. In short, movie stars and advertising just do not mix.
Occasionally, a celebrity's (名人) success with selling products does depend on the product. George Foreman is now just as well known for his grills as he is as a boxer. I guess the question is: did the grill make Foreman successful or did Foreman make the grill successful? George Foreman was a boxer professionally but he had done a series of advertising for other products before the grill. Perhaps George was so likeable that the combination of a likeable celebrity and a product everyone wants is like gold. This seems the most logical explanation for Foreman's success.
Public image is important in advertising. But there is an important question: are we buying the product, or the celebrity? There is a simple answer. Regardless of the celebrities, substandard products only survive for a short time. Failed television shows are a good example of this theory. Jeff Foxworthy is one of the most successful comedians in history, and he is a well liked celebrity. However, his television sitcom The Jeff Foxworthy Show failed terribly. Foxworthy was not negatively affected by the failure of his sitcom because he went on to start the very successful variety show Blue Collar TV.
1.Why do movie stars try to avoid getting involved in advertising?
A.Because they have their own style of making money.
B.Because advertising may spoil their screen image.
C.Because they would rather advertise for charities.
D.Because there are too many advertising opportunities.
2.George's success is an example to show ___________ .
A.that a celebrity does not at all help product sales
B.that product advertisements can benefit a celebrity
C.how a celebrity manages to succeed after failures
D.that a celebrity advertises best for a well-liked product
3.It is implied in the last paragraph that___________ .
A.Foxworthy was a failure as a comedian
B.one can succeed where he or she once failed
C.when people buy products they buy celebrities as well
D.celebrities might not help products of poor quality
4.The best title for the passage is __________ .
A. Why Celebrities Advertise
B. Success of Product Sales
C. Public Image and Advertising
D. Advertising: Celebrities' Choice
Passage 2
With an increasing number of lives being taken each year, there is a call to control the gun, to restrict its use and the ease with which it may be purchased in many parts of the country, or to be rid of it altogether. However there are also many。