Germany
China
high individual get down business first
respect others out-group
high collective establish social trust first
>>
0
>>
1
>>
2
>>
3
>>
4 >>
Individualism and collectivism
❖German companies: individualism
Although they require cooperative spirit, subjective initiative and creativity are strongly emphasized.
3
>>
0
>>
1
>>
2
>>
3
>>
4 >>
2
>>
0
>>
1
>>
2
>>
3
>>
4 >>
1
>>

>>
1
>>
2
>>
3
>>
4 >>
Germany
❖Greeting ❖Form of Address ❖Ways to speak ❖Laugh
>>
0
>>
1
>>
2
>>
3
>>
4 >>
Greeting
❖China: wave hands or shake hands
0
>>
1
>>
2
>>
3
>>
4 >>
Ways to speak
❖China: implied (confused)
❖Germany: straightforward (aggressive, impatient and rude )
>>
0
>>
1
>>
2
>>
3
>>
4 >>
Laugh
❖China: express happy, or cover their uneasy, embarrassed and angry
>>
0
>>
1
>>
2
>>
3
>>
4 >>
Time management
❖German companies:
1.Time is limited. 2.Time managing is a prerequisite for effective action and an essential component of professionalism.
❖China companies: collectivism
When personal interests is conflicting with collective interests, people always choose to protect the collective interests with giving up the personal interests.
❖Germany: express happiness
>>
0
>>
1
>>
2
>>
3
>>
4 >>
Cooperation Culture
>>
0
>>
1
>>
2
>>
3
>>
4 >>
Differences of Enterprise Culture
❖Cultural foundation ❖Power distance ❖Individualism and collectivism ❖Time management ❖Communication system
1.lower power distance 2.The standardized skills and professions are more important
❖China companies:
1.higher power distance 2.a pyramid-like structure of hierarchy
❖In German, managers think the chat before the communication is a behavior of wasting time
>>
0
>>
1
>>
2
>>
3
>>
4 >>
Business Negotiation
>>
0
>>
1
>>
2
>>
3
>>
4 >>
Individualism VS Collectivism
❖Germany: shake hands firmly and tightly
>>
0
>>
1
>>
2
>>
3
>>
4 >>
Form of Address
❖Don’t call their first name directly. It would be better if you call them with full name or their surname.
>>
0
>>
1
>>
2
>>
3
>>
4 >>
Cultural foundation
❖German companies:
1.based on the Christian rational spirits and the humanistic thoughts.
2.science and legislation are more important.
❖China companies:
it is very normal to break an appointment and change a plan casually.
>>
0
>>
1
>>
2
>>
3
>>
4 >>
Communication System
❖In China, when people communicate with others, they will think firstly how to keep a harmonious relationship. (have a chat first)
❖China companies:
1.based on the Confucian culture.
2. “ guanxi ” and “ morality ” are more important .
>>
0
>>
1
>>
2
>>
3
>>
4 >>
Power distance
❖German companies :
❖In Germany, they often call their family members by name which would be thought as impolite in China for they think family members should be equal.
>>