Who are involved in sport industry?
Model of the Consumer-Supplier Relationship in the sports industry
The sports product
a sport product is a god , a service or a combination of the two what is designed to provide benefits to a sports spectators, participants or sponsor.
Discussion
Are you involved in sports industry?
In what type of sports industry are you involved?
How sports are related to entertainment ?
Activity:
•
Assessments:
Class Participation and Contribution 20%
Final exam 80%
Warm-up activity
Introduce yourself What have you done in your summer
holiday? Tell me about your summer holiday.
Sports Marketing
The specific application of marketing principles and processes to sports products and to the marketing of non-sports products through association with sport.
Objectives:
Define sports marketing and discuss how the sports industry is related to the entertainment industry
Discuss the model of the consumersupplier relationship in the sports industry
Jiangxi University of Financng
Jiangxi University of Finance and Economics
Key factors of Marketing
Jiangxi University of Finance and Economics
Sports marketing mix
The coordinated set of elements that sports organizations use to meet their marketing objectives and satisfy consumer’ needs.
The basic marketing mix elements are the sports products, price, promotion, and distribution(transportation, warehousing, wholesaling and retailing).
Provide 5 examples of sport marketing that have been in the news and describe how each related to our definition of sports marketing.
Explain the different types of sports consumers
Discuss the elements in the sports marketing mix
What is your understanding about sports marketing?
What is marketing
Understanding sports industry
Different types of sports industry?
Sports media Sporting events Sport tourism Sport goods and
manufacturing Sport food Sport medicine …
SPORTS MARKETING: EMERGENCY OF SPORTS MARKETING
Dr. Feng Jing School of Sports
Course Requirements
• Students are expected to attend every class, complete all homework assignments on time, and participate in class discussions. If students do all of this, the class will be rewarding, enlightening, engaging, and intellectually stimulating. If students do none or only part of this, the experience is likely to be tedious, boring and irrelevant.