篇一：商贸贸易公司商业计划书商贸贸易公司商业计划书拟定人：公司：××商贸股份公司目录1 概述 ............................................................................. .. (1)1.1 公司简介 ............................................................................. .............. 1 1.2 概况 ............................................................................. ...................... 2 1.3 主要影响 ............................................................................. .............. 6 1.4 商业理念 ............................................................................. .. (6)2 组织结构 ............................................................................. (7)2.1 管理及人员 ............................................................................. .......... 7 2.2 团队主要组成 ............................................................................. ...... 7 2.3 年度人员分析与费用........................................................................ 8 2.4 管理机构 ............................................................................. .. (8)3 产品组合 ............................................................................. (8)3.1 选择产品组合 ............................................................................. ...... 8 3.2 销售预测 ............................................................................. ............ 10 3.3 分析当前产品组合.. (10)4 市场分析 ............................................................................. . (14)4.1 市场分析 ............................................................................. ............ 14 4.2 目标市场 ......................................................................................... 15 4.3 市场研究计划 ............................................................................. . (16)5 分销与服务 ............................................................................. (17)5.1 分销职能的构成 .............................................................................17 5.2 目前销售渠道分析 (18)5.3 客户服务与支持 .............................................................................196 竞争 ............................................................................. (20)6.1 当前产品组合的竞争地位 .............................................................. 20 6.2 我们主要的竞争对手......................................................................20 6.3 采取的对策 ............................................................................. .. (21)7 广告与促销 ............................................................................. (21)7.1 目标与策略 ............................................................................. ........ 21 7.2 下一年的媒体组合.. (22)7.3 广告代理信息 ............................................................................. .... 22 7.4 下一年广告效果评测. (22)8 营销人员 ............................................................................. . (23)8.1 营销员工数 ............................................................................. ........ 23 8.2 理想的销售团队 .............................................................................23 8.3 非销售人员 ............................................................................. ........ 24 8.4 200 年营销人员费用....................................................................... 24 8.5人力资源发展计划 (24)9 优势劣势分析 ............................................................................. .. (25)9.1 优势 ............................................................................. .................... 25 9.2 劣势 ............................................................................. .................... 26 9.3 问题和可能性 ............................................................................. . (26)10 目标与策略 ............................................................................. . (27)10.1 概述 ............................................................................. .................. 27 10.2 介绍：新产品组合 (27)10.3 每个产品线组的市场目标 ............................................................ 28 10.4 销售目标 ............................................................................. .......... 29 10.5 各销售渠道的的销售目标 ............................................................ 29 10.6 营销策略 ............................................................................. .......... 3010.7 价格政策 ............................................................................. . (30)11 销售计划 ............................................................................. .. (31)11.1 未来三年的销售计划 .................................................................... 31 11.2 销售目标 ............................................................................. ........... 32 11.3 图表表示 ............................................................................. .. (33)12 营销预算 ............................................................................. .. (36)12.1 营销费用 ............................................................................. .......... 36 12.2 市场预算图表 ............................................................................. .. 3713 活动时间表 ............................................................................. . (42)13.1 表一 ............................................................................. .................. 42 13.2 表二 ............................................................................. .................. 43 13.3 表三 ............................................................................. (43)14 评估与过程控制 ............................................................................. .. (44)14.1 结果 ............................................................................. .................. 44 14.2 按金额计算的结果 (451)概述1.1 公司简介⑴.业务描述我们的公司是一个[普通的贸易…][商场….]世界驰名。