3) Advertising is a highly developed
.
rmation B. industry C. trade D. scnt of radio, television, cinema, magazines and newspapers has with the development of advertising. A. followed up B. gone hand in hand C. gone behind D. taken place
5.In what way do ads introduce new products? 6. Why are some well-known persons names as
spokesmen or spokeswomen? 7.What are “bait-and- switch” ads? 8.How can we be smart customers?
Listen and make some notes.
Ad 1
Ad 2
Ad 3
Are all ads used to promote a product or to increase a company’s profit?
1.Where can people advertise? 2.Why do some people find ads very annoying ? 3.How do companies get their message across? 4.How do ads help customers?
Discussion:
Thank you very much!
2)One advantage of advertising is that it helps . A. increase product sales B. make a product more expensive C. increase production D. reduce the costs of a product
A quiz
1.When and where did the first form of advertising appear? In Greece and Egypt around 1500 B.C.
2.When was the first printed advertisement? In London 1477.
advertisement
annoying
mouthpiece influence ……
……
persuasive
What information do you think ads can give you?
( ) Price
( ) Feature
( ) Weight and size
( ) Brand ( ) The keyboard and
3.When was the first commercials on radio? In about 1920.
4.When was the first commercial on TV? After World War 2.
slogan designer
broadcast mislead promote brand
Listen to the tape and choose the best answer.
1) The word “advertising” means to make a product known to . A. managers through broadcast B. leaders by radios C. firms by printed notices D. people in various ways.
screen ( ) Colour and shape
( )Reasons why you should buy the computer
( ) What kind of people use the computer
( ) Comparison with other computers
( ) Place where you can buy the computer
5) The best chance to reach customers is to . A. sell them the product B. sell them what money can not buy: love, happiness and success. C. appeal to their emotions D. reduce the price of the products.