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1) Greeting -Dear Sir/Madam We use this form when we don’t know the name of reader and can’t find them out. Using people’s name is professional, friendly and much more likely to get a response. -Dear Mr /Mrs /Miss /Ms In most case, it is best to use one of these alternatives(选择）. Ms is quite acceptable to the majority（大多数） of women in the business.

Learning Objectives （学习目标）
Introduction
Main Contents
Summary （摘要，概要）
Acting Out
Chapter Reference
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【learning objective】
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5) what? Collect the relevant facts, details, names, dates, past history and check them. To make a list of the relevant items and put them in sequence(先后顺序）. By doing a pattern（样式） plan.
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3) How? It is important to think about how you want the letter to express, how we like to express things. It is also important think how our readers would like to see them expressed.
- to give information and ideas
-to get a specific action or series of actions - to persuade or sell - to put a situation right - to clarify（使清晰） a situation
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2. Structuring of letter writing Most letters can be structured in the following order: 1) Greeting 2) Introduction 3) Facts 4) Action 5) Concluding Remarks(评论）
5.4
Commerce（商业，贸易） letters
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1. Planning of letter writing 2. Structuring of letter writing 3. Writing letter
Chapter 5 Letter Writing
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Main contents
5.1 Steps to be taken to get letter right
5.2
5.3
Dealing with different types of letters
Basic business letters
Pattern plan: a model of representation（表示） or description（描述） designed to show the main object or workings of an object, system, or concept.
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replying to a letter--several ways of replying: - thank you for your letter dated… - with reference to your letter dated… we have investigated（调查） the problem and found that… - I refer to your letter of …
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Making a plan is a very quick process and a safeguard（防护措施） against leaving out crucial（重要的） information.
商务英语沟通与技巧 Business English Communication and Skills
开封大学《商务英语沟通与技巧》精品课程建设组
第五章 Chapter 5
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Letter Writing
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5.1 Steps to be taken to get letter right

2) Who? To whom are you writing? Try to find out the following about your target（目标，对象）: - how much they know about you and the situation - what is their level of understanding? - their attitudes and feelings towards your organization - their objectives. What do they want? - their authority（职权）, are they in a position to respond?
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3) facts Have the relevant facts sorted out(分类） into a logical（逻辑上的） order on a sheet of paper Make sure the facts are accurate and complete
Knowledge
1.Know the steps to write a good letter 2.Know the structures and types of letter
Skills
1.Learn to write the basic business letters 2.Learn to write the commerce letters
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- to create a good impression of ourselves and our organization - most letters contain（包括） one or more of these objectives - all business letters should create a good impression. Why write a letter?
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2) Introduction The introduction paragraph（段落） should immediately and clearly identify（识别，确认） the following three items（项目）（: - the subject matter of the letter: state the subject specifically and clearly -the date -heading: it should be clear and meaningful to the reader