南国商学院题目指导教师专业班级姓名学号创业设计面向高校的服饰工作室王蕴翠国际经济与贸易【全英】10国贸全英一班肖巧飞1040304150 国际经济贸易系目录 1. 执行总结 ............................................................................. .......................................... ........ 3 2. 工作室概述 ............................................................................. .......................................... .... 3 2.1．工作室简介............................................................................. . (3)2.2．工作室市场定位............................................................................. .. (3)2.3．工作室文化............................................................................. . (4)3. 市场分析 ............................................................................. .......................................... ........ 4 3.1 中国服装行业分析 ............................................................................. ........................ 4 3.2 广东省服装行业分析 ............................................................................. .................... 5 3.3 2013年服装行业发展四大趋势 .............................................................................. 8 3.4 高校服饰在目标市场的前景 ............................................................................. .. (9)4. 前期准备 ............................................................................. .......................................... ...... 11 4.1 办公选址............................................................................. ...................................... 11 4.2 办公用品配备............................................................................. (11)4.3 服装加工设备的配备 ............................................................................. .................. 11 4.4 工作人员招募及安排 ............................................................................. .................. 11 4.5 互联网网络支持............................................................................. .. (11)4.6 证件办理............................................................................. ...................................... 12 4.7交通工具配置............................................................................. . (12)4.8 工作室装潢 ............................................................................. . (12)4.9 寻找厂家............................................................................. ...................................... 125. 主营业务 ............................................................................. ................................................ 12 5.1服装设计............................................................................. ....................................... 12 5.2 服装定制............................................................................. ...................................... 12 5.3 服装销售............................................................................. ...................................... 12 6. 营销策略 ............................................................................. .......................................... ...... 13 6.1 宣传工作............................................................................. .. (13)6.2销售模式............................................................................. ....................................... 13 6.3售后服务 ............................................................................. .......................................... ..... 13 7. 财务分析 ............................................................................. .......................................... ...... 14 7.1 前期资金投入............................................................................. (14)7.2 预期每月运营收入 ............................................................................. ...................... 15 7.3 预期每月运营成本 ............................................................................. ...................... 16 7.4 员工薪资............................................................................. ...................................... 16 8. 风险评估及应对措施............................................................................. . (17)8.1 风险评估............................................................................. ...................................... 17 8.2 风险应对措施 ............................................................................. .............................. 171. 执行总结衣、食、住、行是人类生活的四大元素。

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