Intercultural communication: communication between people whose cultural perceptions and symbol systems are distinct enough to alter the communication event (p.9-10).
Culture is dynamic. (pg. 6)
◦ Acculturation(文化适应): the process which adopts the changes brought about by another culture and develops an increased similarity between the two cultures.
Noise ◦ The term noise technically refers to anythingthat distorts the message the source encodes.
Components of Communication
Source ◦ The source is the person with an idea he or she desires to communicate.
Encoding ◦ Encodingis the process of puttingan idea into a symbol.
Characteristics of Culture
Culture is shared.
Culture is learned.
◦ Enculturation(文化习得) : all the activities of learning one’s culture are called enculturation.
(what they think)
How to understand Cultural Iceberg
The plicit, visible, taught.
The aspects of culture that are intangible and not taught directly.
Global village: All the different parts of the world form one community linked together by electronic communications, especially the Internet.
Meltingpot: a socio-cultural assimilation of people of different backgrounds and nationalities.
What are the three ingredients of culture?
1. Artifacts (the material and spiritual products people produce)
2. behavior (what they do) 3. concepts (beliefs, values, world views…)
Culture is ethnocentric(文化中心主义).
◦ Ethnocentrism: the belief that your own cultural background is superior.
Communication
Communication: meaning to share with or to make common, as in giving to another a part or share of your thoughts, hopes, and knowledge.
Cultural Diversity: the mix of people from various backgrounds in the labor force with a full mix of cultures and sub-cultures to which members belong.
Message ◦ The term message identifies the encoded thought. Encoding is the process, the verb; the message is the resulting object.
Channel ◦ The term channel is used technically to refer to the means by which the encodedmessage is transmitted. The channel or medium, then, may be print, electronic, or the light and sound waves of the face-to-face communication.
Unit 1
Economicglobalization: the integration of national economies into the international economy through trade, foreign direct investment, capital flows, migration, and the spread of technology.
The concept of culture
Culture: a learned set of shared interpretations about beliefs, values, and norms, which affect the behavior of a relatively large group of people.