成为该组织的第一
Netherlands became the
任领导人。
organization's first presid.ent.
conceive vi 设想3
WWF’S MISSION
Our mission is to build a future 我们的使命是建
in which people live in harmony 立一个人与自然
species 物种 climate 气候 sustai.nable 可持续的 resilient有弹性6 的
A Public Service Announcement (公益广告)
鹿:We miss you,where have you beceanm?paign 活动 aim 目的
“WE MISS YOU （我们想念你）”是一个公益宣 传活动，讲述一名警察在街头与一只鹿的简短故事， 目的是让人们重新去接触自然，保护自然。
.
7
Thank You!
.
8Hale Waihona Puke Maybe it’s time to remember an old friend. Nature misses you. （也许是时候去想起一位老朋友了。 自然想念你。）官网说明写道，“作者是三位并不
怎么关心自然的电影系学生，这是我们为之做些什 么的方式。”该片荣获2011戛纳青年电影节最佳 学生影片在内的多个奖项。
important oceans and forests. oceanic
livelihoods.
conserve;safeguard;secure. v. 保护
Secure water for people and nature.
5
WWF’S MISSION
Protect the
Drive
world’s most
.
1
WWF—— World Wide Fund for Nature
or World Wildlife Fund
（世界自然基金会）
fund (基金) worldwide (全世界的)
.
2
WWF’S HISTORY
世界野生动物基金
World Wildlife Fund was conceived in April, 1961, and
people, wildlife and the 福祉与野生动物
environment are closely linked. 和环境密切相关。
harmony 和谐 well-being 幸. 福 conservation n. 保护 4
WWF’S MISSION
Conserve the Safeguard world’s most healthy
with nature. From our
和谐相处的未来。
experience as the world's 从我们作为世界
leading independent
领先的独立保护
conservation organization, we 组织的经验看，
know that the well-being of 我们知道人民的
sustainable food systems to
important conserve nature
species.
and feed
humanity
Create a climate-resilient and zero-carbon world, powered
by renewable energy.
会在1961年四月被 设想，1961年九月 在世界自然保护联
set up shop in September,
盟的总部瑞士，莫
1961, at IUCN's headquarters 尔各斯成立。荷兰
in Morges, Switzerland. H.R.H. 亲王殿下伯恩哈德，
Prince Bernhard of the