3. Share of ink by words No.
3. Share of ink by words No.
•
• •
In December, the share of Konica Minolta in number of word decreased a little, from 57% to 47%. Compared to competitors, Konica Minolta’s performance was so excellent, although the word number decreased in each media type. The second place was HP, as it came up to 23% of the total from 5% in last month. Fuji Xerox stood at the third place, taking 9% of the total.
PARAMETERS Number 1 1. Share of Ink (Clipping No.) 2. Share of Ink (Words No.) 3. Circulation Comparison (Print Only) 4. EAV comparison Corporate 5. Subject Areas MFP Printer Konica Minolta Konica Minolta HP Konica Minolta Konica Minolta Sharp HP RANKING Number 2 HP HP Fuji Xerox HP Fuji Xerox Fuji Xerox Konica Minolta /Samsung Number 3 Fuji Xerox Fuji Xerox Konica Minolta Fuji Xerox / Konica Minolta /
1. Clipping numbers for all players
Breakdown of the clipping numbers for all players, categorized by Corporate, MFP and Printer news.
Key MFP players Key printer players
Konica Minolta dropped to the third place in December.KM had 18 print news less than the number in November, to have over 13,000K words. Fuji Xerox fell to the second place by the record of 39 print news on major publications. The first place was HP by 23 news on prints, while most of its circulation was more than 400,000.
Table of content •PR focus in February PR •PR articles & support PR •Media exposure analysis Media •Competitors’ key movement Competitors’ •PR Focus in March 2008 PR
5. EAV comparison
*EAV= Standard ad price rate x Size of coverage Key MFP players Key printer players
In December, the EAV of Konica Minolta was also good, and came up to the first place, by the number of over 750,000RMB,increased nearly over 100,000RMB than last month. Fuji Xerox’s performance in EAV was standing on the third places. In this month Fuji Xerox reported two points ,new LED MFP and showing up office equipment expo. All of its Corporate News is on prints. This month HP came up on the second, because of the large number of clippings on 2000-yuan Printer.
7. Clipping No. by subject areas (by quantity)
Comparative number of direct coverage in different news categories.
-Canon iR3045N is promoted for New Year - Fuji Xerox holds 2008 annual meeting - Fuji Xerox launches "Channel -Winning" plan priced at 2000 yuan HP printer is -HP Color Laserjet CP1215 color laser printer - Konica Minolta bizhub C200 launched - Konica Minolta launches bizhub C203 - Konica Minolta bizhub 163 is priced at 5900 yuan Konica Minolta 2550 laser printer: -Konica Minolta held color 4900 yuan forum in Beijing Samsung CLP-310 and CLP-315 -Konica Minolta experience in promotion sharing meeting held in - Sharp AR-2918 in promotion Shanghai -KM joins international equipment expo - Toshiba 237 MFP: 7800 yuan -Konica Minolta color website online - Fuji Xerox new products launched
Circulation 4. Clipping Circulation Comparison (Print only)
Comparative percentages of the circulation of publications carrying each individual company’s direct coverage.
Total KM Fuji Xerox Canon Ricoh Sharp Toshiba Aurora Brother Epson HP Panasonic Samsung 114 44 20 4 23 16 0 0 0 62 0 11
Corporate 82 17 0 0 0 0 0 0 0 0 0 0
This month, Konica Minolta still stood on the top to take 38% of the total, a little less than last month’s 52% share. Konica Minolta’s performance was so outstanding, compared with other brands. It put 3 press releases in corporate field. HP went up to the 2nd place. HP popularized 2000-yuan color laser printer on prints successfully. Fuji Xerox went down to the third, still due to the new MPF. In December, Konica Minolta had 2 points - “color forum in Beijing” and ” experience sharing meeting held in Shanghai. Fuji Xerox’s new MFP, Sharp AR-2718 and AR-2918 promotion. Those news generate lots of coverage for each brand.
•
•
•
In December, Konica Minolta’s clipping won 4 champions and took one second and two thirds in all fields. In EVA field, it took a lot of money on experience sharing meeting in this month, thus it went to the champion. Konica Minolta’s performance in corporate field was still greatly excellent in December. It also pointed on holding color forum. HP’s performance was also better than last month. It won 2 champions and 3 seconds, mainly because it launched 2000-yuan color laser printer on major dailies and IT online. Fuji Xerox won three seconds and three thirds. Which was important in MFP field is that Sharp popularized AR-2718 and AR-2918 on IT online. Panasonic ,Brother ,Epson and Aurora had no news found in December.