KＡＢ创业计划书项目名称:设计人:指导教师：日期:目录一、企业概况3ﻩ(一）企业名称 (3)(二)法律模式3ﻩ（三）联系地址 (3)(四)经营范围3ﻩ(五)商业计划简述3ﻩ（六）启动资本 (5)(七)资本来源ﻩ５二、商业构想和市场分析6ﻩ(一)商业构想描述6ﻩ(二)市场分析 (7)三、主营产品：产品或服务的详细描述ﻩ８四、定价计划9ﻩ五、选址计划 (10)（一)企业的位置 ........................................................................................................................... １0（二）选址此地的原因 ............................................................................................................... １０六、促销计划...................................................................................................................................... １1(一）启动促销 (11)七、法律形式 (13)（一)企业的法律形式.................................................................................................................... 1３(二）选择这种法律模式的原因13ﻩ八、启动资金14ﻩ九、启动资金来源 (16)（一）资金来源1ﻩ６(二)资金来源信息16ﻩ十、组织机构与员工1ﻩ８(一）企业组织职员要求 ............................................................................................................... 1８(二)组织机构图 (19)(三)人工成本 ................................................................................................................................. １9(四）企业经营场所的构成 ........................................................................................................... 2０十一、企业运营与成本预测2ﻩ１（一）月度销售计划21ﻩ(二)月度经营成本计划 ................................................................................................................. ２2十二、现金流计划 (23)十三、盈利情况预测ﻩ２4十四、资产负债表.............................................................................................................................. ２5一、企业概况（一)企业名称_＿＿＿___＿_____＿＿＿_____＿_＿＿_＿___＿_＿_＿______＿___________＿＿__＿＿___＿___＿__＿_____＿____＿_＿_______＿_____＿＿＿_＿_____＿_______＿____＿＿___＿___＿_＿____＿__（二)法律模式____________＿_＿__＿___＿＿＿__＿__＿________________________＿__＿____＿＿___＿__(三）联系地址_______＿__＿____＿___＿____＿_________＿_＿__＿＿_____＿_＿________＿___＿__＿________＿_＿__＿____＿____＿＿_____＿_＿___＿＿_＿___＿＿_______＿____＿_＿___＿＿____＿＿__＿＿___＿__＿＿__＿_____＿＿____＿____＿________________＿＿__＿＿＿___＿____＿____＿＿___________＿___＿___电话:____＿_＿____＿_＿__＿＿____＿＿____＿＿Ｅ_ｍail：_＿_＿＿__＿_＿＿__＿________________＿_＿（四）经营范围［］制造业［］服务业［ ]批发商[ ]零售商（五）商业计划简述1.产品或服务＿_＿__＿___＿＿____＿_＿_______＿＿＿＿_＿____＿＿______＿_＿___＿____＿________＿___＿_____＿___＿＿＿____＿_＿__＿_＿_＿＿＿_____＿_＿______＿_＿_______＿____＿_________＿_____＿_＿__＿＿______＿＿_______＿___＿__＿_＿___＿＿____＿_＿______＿____＿＿____＿＿_＿__＿___＿＿____＿_＿＿_______＿_______＿＿___＿＿___＿__＿＿＿___＿_＿_＿＿_＿__＿________________________＿_＿＿＿____＿_＿__＿____＿_________＿_＿__＿___＿＿____＿_______＿_＿_________＿_____＿__＿＿______＿_________________＿______＿＿＿＿＿__＿_____＿___＿＿___＿______＿_______＿_＿_________＿__＿＿_________＿____＿______＿_＿＿_＿________＿_＿＿＿___＿__________＿____＿_____＿____＿__＿___＿__＿_＿＿__＿_＿＿＿＿_________＿＿＿___＿_＿_______＿_______＿＿____＿_______＿___________＿____＿＿___＿＿___＿____２．客户_＿_________________＿________＿____＿_＿＿＿_____＿_____＿_＿_________＿_＿＿___＿________＿___＿＿_________＿___________＿______＿_＿___________________＿_＿＿___＿_＿________＿＿______＿_＿__＿＿_＿___＿______＿______＿＿____＿___＿_______＿________＿________＿_______＿____＿___＿__＿_＿＿__＿___＿＿___＿______＿＿___________＿__＿_＿_＿_＿______＿___＿____＿＿_____＿____＿__＿______＿＿________________＿______＿＿＿__＿＿＿＿______＿_____＿__＿__＿___＿_＿＿________＿______＿___________________＿____＿___＿___＿_________＿＿_＿___________＿____＿__＿＿______________＿_＿__＿__＿___________＿_＿___＿______＿____＿__＿________＿_＿___＿__＿___3.所有者（姓名、地址、资质、企业中的作用、相关经历)_＿＿____＿____＿___＿___＿＿＿___＿__＿__＿____＿__________＿＿__＿＿＿＿________________＿_＿__＿____＿___＿__＿_____＿＿_＿＿＿_＿___＿_________________________＿_________＿______＿____＿____＿__________＿______＿_____＿___＿＿_＿＿__＿__＿_____＿__＿_＿＿__＿＿＿＿＿__________＿____________＿__＿___＿___＿_＿______＿___＿＿＿___＿＿＿__________________＿___＿＿__＿__＿_＿_______＿＿___＿_＿________＿_________＿_____＿_____＿_＿_____＿__＿___________＿___________＿________＿＿_______＿___＿_____＿_＿＿_＿＿_＿___＿＿__＿＿_＿____＿____＿__＿____＿＿＿_＿_____＿______＿_________＿_______＿_____＿___________＿＿_＿__＿____＿_＿__＿＿_____＿＿__＿________＿_＿____4.吸收就业人数__＿__＿_________＿________＿（六)启动资本投资＿__＿＿___＿＿___________＿_＿＿运营资本＿_＿_＿_＿___＿_＿___＿_＿＿__＿__总计___＿＿______＿＿_＿______＿___（七）资本来源业主的储蓄___＿＿__＿_____＿___＿____＿＿_合伙人出资______＿_______＿＿_＿____＿__民间借贷＿___＿__＿_＿_______＿_______银行贷款__________＿____＿__＿_＿__＿＿二、商业构想和市场分析(一)商业构想描述(如，确定的需求、谁是顾客、满足顾客需求的产品或服务的种类、如何接近顾客等。

）_＿_＿____＿____________＿__＿__＿__＿＿___＿_________＿_＿___＿____________＿＿_____＿___＿＿_＿__＿___＿＿____＿__＿___＿＿______＿__＿__＿____＿＿____＿_____＿___＿＿＿＿_______＿__＿＿_＿_____＿_______＿__＿__＿___＿____＿____＿_____＿_＿_______＿＿＿____＿＿_＿_________＿＿___________＿＿_＿___＿_____＿＿＿＿____＿_＿___＿＿________＿______________＿________＿__＿__＿__________＿＿_＿__＿_____＿__＿_＿_＿_＿________＿_＿__＿____________＿＿_______＿__＿＿__________＿＿___＿＿___＿___＿_＿__＿________＿______＿_____＿_______________＿_＿____＿＿_＿___＿_＿____＿＿________＿___＿_＿__＿__＿＿__＿＿_________＿_______＿＿______＿＿____＿__＿_____＿__________＿____＿＿________＿__＿＿＿＿__________＿_____＿___＿＿_＿＿_＿_＿____＿＿＿_＿_＿________＿_______＿__＿_＿_＿_____＿_________＿＿_______＿_____＿_____＿_________＿__＿_________＿＿＿＿_＿_＿__＿____＿_＿_＿__＿___＿_＿＿＿_____＿_＿_＿__＿_＿＿___＿_____＿___＿__＿＿＿_________＿＿__＿______＿_____＿_＿＿__＿____________＿__＿_＿_____＿__＿____＿__________________＿＿_____＿_＿____(二)市场分析(如地域、城镇、顾客种类、市场规模、竞争对手情况、新企业所占的市场份额等)__＿___＿_＿＿______________＿_＿____＿_____＿____＿__＿_＿____＿__＿__＿_＿_________＿_＿_＿__＿＿＿_＿_＿＿_＿_＿_＿__＿___＿＿__＿_________＿＿__＿＿＿___＿_____＿＿____＿__＿_____＿＿_＿_＿__＿__＿_＿____＿＿＿＿＿______＿__＿_____＿______＿_＿__＿________＿_＿_＿_＿＿＿＿_＿_____________＿__＿_＿_＿＿__＿___＿_____________＿_＿＿_____＿_____＿＿_＿_＿＿____＿_＿_____＿___＿__＿_____＿________＿__＿___＿___________＿＿_________＿_____＿_______＿＿__＿____＿_________________＿＿_＿_＿__＿_＿__＿__________＿______＿_＿_＿＿_＿___________＿________＿__＿＿_＿＿＿_____＿_＿_＿_＿＿＿_＿___＿＿______＿_＿_＿＿_＿___＿＿____________＿___________＿＿___＿＿＿__＿＿____＿_＿____＿_＿_＿___＿__＿_＿___________＿___＿_______________＿_＿_____________＿___________＿__＿＿＿____＿____________＿_＿______＿_＿＿________＿____＿＿_____＿_______＿________＿__＿_＿＿___＿_＿___＿________＿_____＿__＿_＿_______＿＿____＿__＿_＿__＿__＿_＿__＿＿______＿_____＿_＿＿_＿____＿____＿__＿__＿__＿___________＿_＿_＿___＿_____＿_____＿___________＿____＿＿____＿_____＿____＿___＿＿____＿______＿＿__＿_＿____＿_＿＿__＿__＿_＿_＿___＿_＿____＿_____＿＿____＿_＿_＿_____＿__＿__＿__三、主营产品：产品或服务的详细描述四、定价计划五、选址计划(一)企业的位置企业选址计划的描述_＿______＿_______＿＿＿_＿__＿___＿____＿____＿______＿____＿________＿＿＿___＿_＿＿_______＿＿＿＿_______＿_＿___＿＿_＿_＿___＿____＿__＿＿_____＿_＿___＿_＿＿___＿_＿___＿_＿____＿__＿______＿__＿______＿__＿___＿_____＿__＿_＿＿___＿_＿__＿_________＿____＿____＿___＿____＿＿_____＿_＿＿____________＿_____＿_____＿__＿______＿_＿＿___＿____＿_________＿____＿______＿_______＿＿__＿_＿_＿___＿_＿__________＿__＿__＿＿＿______＿＿_＿____＿_＿＿＿___＿_＿＿_＿__＿＿__＿＿＿___________＿＿＿____＿____＿____＿__＿____＿＿＿___＿__＿_＿____＿＿_______＿_____＿____＿__＿_____＿_＿＿_____＿_______＿____＿_＿_＿__＿_＿_________＿＿__＿_＿__＿__＿_____＿_________________＿__________（二)选址此地的原因__________＿____________＿_____＿______＿___＿____＿＿＿______＿＿＿______＿_＿_＿_____________＿___＿_____＿_____＿_________＿__＿__＿_____＿______＿__＿____＿_＿__________＿____＿_＿_______＿＿＿＿_______＿___＿__＿________________＿_____＿_＿__＿___＿_＿_＿__＿____＿_＿______＿__＿__＿_____＿________＿_______＿_＿＿_____________＿__＿＿＿____________＿____________＿_＿____＿＿____________＿___＿＿________＿_＿___＿_＿_＿____＿____＿_____＿＿__＿_______＿＿＿___＿__＿___＿＿__________________＿＿＿＿＿＿_＿＿＿＿________＿________＿＿_＿____________＿＿_＿_＿__＿________＿_____＿__＿_____＿____＿＿＿____＿______＿______＿＿___＿_＿__＿___＿＿______＿＿__＿＿通过将货物或服务销售给以下渠道来接近顾客:［ ]个人[ ］零售商[ ]批发商[ ］其他人选择这种分销方式的原因__＿__＿_＿______＿＿＿＿______＿＿_＿___＿＿_________________＿____＿_＿＿_____＿____＿_________＿＿_＿__＿__________________＿_＿_____＿____＿_______＿＿＿___＿＿________＿___＿__＿＿＿__________＿__________＿＿_＿__＿＿_________＿_＿_____＿_＿__＿_＿_＿＿_____＿＿_＿__＿_______＿_＿＿__＿__________＿_＿＿_＿__＿____＿＿_＿＿＿＿___＿__＿_＿_＿_____＿_______＿_＿__＿＿_______________＿___＿_＿___＿_＿____＿___＿＿＿＿＿__＿_＿＿＿＿_＿＿_______＿_＿___＿_____＿___＿__________＿____＿＿___＿＿__＿＿_____＿_____＿_＿_＿______＿_＿___＿＿______＿__＿__＿_____＿______＿_____＿＿____＿_＿_＿_＿______＿__＿_____＿＿_______＿___＿____________＿__＿_______＿__＿__＿____＿_＿__＿____＿_六、促销计划(一)启动促销向顾客宣传新企业开张的行动计划（比如通过印刷品、小册子、海报、报纸文节、电台广告、开业庆典等。