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Apple did very poorly in the early and mid 90’s, brought on by poor leadership and stagnating computer design. • NeXT’s a great success with it beautiful design • The late Mac OX operating system is based on NeXT
Reform In Apple
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Management Structure Rebuilding Cutting The Unneccessary Business Innovation And Design Oriedtal Concern On The User Experience
Leave Apple
1981, IBM finally entered the personal computer market, and in just two years began to outsell Apple.
After the failure of the Apple III and Lisa, Jobs built The Macintosh to compete with the IBM PC.
Soul Of Apple
• 1984: National Medal of Technology • 1987: Jefferson Award for Public Service • 2007:the most powerful person in business by Fortune Magazine • 2009: CEO of the decade by Fortune Magazine • 2010: Financial Times named Jobs its person of the year for 2010 • ......
As sales of the Macintosh took off, CEO John Sculley thought that Jobs was hurting Apple’s success, and gradually forced Jobs to leave.
NeXT And Pixar
Re-Define The Phone
• • 2007, Apple launched iPhone 2010, more than 50 ,000,000 iPhone was sold App Store is the largest Online App market Leading people to a time with simplesmart communication an• Innovation distinguishes between a leader and a follower. • Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful… that’s what matters to me. • Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected. • I want to put a ding in the universe. • Design is not just what it looks like and feels like. Design is how it works
New Beginning Of Apple
2001, Apple launched iPod A New Time For Music • Tens of million iPod sold all around the wold • Itunes store become the largest online music store • Lead a new way of music industry
Education
•Graduated high school in 1972 •Enrolled in Reed College in Oregon, studied Poetry, Literature, and Physics •After one semester, Jobs dropped out of school •Slept on his friends dorm room floor and dropped in on classes of interest
Apple-Inside Soul
The story of Apple and Steve Jobs
Steve Jobs
Childhood Born in 1955 in Green Bay, Wisconsin
•Put up for adoption a week after birth •Adoption was finalized under the condition that Steven would attend college
Back To Apple
Heavy Debt， Under Deficit
Lack of innovation
$1
No core business
Severe competition:MS, HP Where should Apple head for? What will the new Apple CEO do?
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Living Without PC
• 2010, Apple launched iPad, with large touch screeen and powerful processor • Has a trend to replace the PC • Leading a Pad-Time • A new chanllege of competitors
• Steve purchased Pixar in 1985 for $10 Million • 10 years later, it become a company of $1 Billion • On January 24th, 2006, Disney • bought out Pixar for $7.4 billion
Stay Hungry, Stay Foolish
The Beginnings of Apple
• After spending time in India in 1974, Jobs returned to America • Steve Jobs , Steve Wozniak And Ronald Gerald Wayne in 1976. • Apple I in 1976, Apple II in 1977, Stepped into positive growth
Love For Electronic
•Jobs met Steve Wozniak shortly after they both left school while working for Hewlett-Packard(惠普） •“Woz” was an incredibly talented engineer, especially in electronic gadgets •While developing a “blue box” device, Jobs convinced Woz to sell it to Berkeley students.
The Present Apple
Become the second largest company of the World The largest Cellphone Provider The highest net fit income The most innovative company Running the Online content store