that add value for customers and other stakeholders.
Source: Martha C. Cooper, Douglas M. Lambert, and Janus D. Pagh, “Supply Chain Management: More Than a New Name for Logistics,” The International Journal of Logistics Management, Vol. 8, No. 1, 1997, p. 2.
Developing a Logistics Perspective as Part of
Supply Chain Management
Martha C. Cooper ProfБайду номын сангаасssor of Logistics Department of Marketing and Logistics The Ohio State University
• What is the Role of Logistics in the Domestic Economy?
• What is the Role of Logistics in the Global Economy?
• Summary
LOGISTICS MANAGEMENT DEFINED
….the process of planning, implementing, and controlling the efficient, effective flow and storage of goods, services, and related information from the point-of-origin to the point-of-consumption in order to meet customers' requirements.
1998 CLM DEFINITION OF LOGISTICS
….is that part of the supply chain process that plans, implements, and controls the efficient, effective flow and storage of goods, services,
MANUFACTURING FLOW MANAGEMENT
PROCUREMENT
PRODUCT DEVELOPMENT AND COMMERCIALIZATION RETURNS
Customer
Consumer/ End-user
Supply Chain Business Processes
Source: Douglas M. Lambert, Martha C. Cooper, and Janus D. Pagh, “Supply Chain Management: Implementation Issues and Research Opportunities,” The International Journal of Logistics Management, Vol. 9, No. 2, 1998, p. 2.
COST TRADEOFFS REQUIRED IN MARKETING AND LOGISTICS
Marketin g
Product
Logistics
Price
Inventory Carrying Costs Lot Quantity
Costs
Place Customer Service
Levels
Figure 1
SUPPLY CHAIN MANAGEMENT:
Integrating and Managing Processes Across the Supply Chain
Information Flow
Tier 2 Supplier
Tier 1 Supplier
Manufacturer
Purchasing
Council of Logistics Management, 1986
SUPPLY CHAIN MANAGEMENT
…is the integration of key business processes from end user through original suppliers, that provides products, services, and information
Modern Logistical & Economy Development International Forum October 23-25, 2001
Overview
• What Is Supply Chain Management? Is Supply Chain Management More Than Simply a New Name for Logistics?
Logistics
Marketing & Sales
PRODUCT FLOW
Production R&D
Finance
CUSTOMER RELATIONSHIP MANAGEMENT
CUSTOMER SERVICE MANAGEMENT
DEMAND MANAGEMENT
ORDER FULFILLMENT
Order Processing and information
Costs
Promotion
Transportation Costs
Warehousing Costs
Marketing Objective: Allocate resources to the marketing mix in such a manner as to maximize the long-term profitability of the firm.
and related information from the point-oforigin to the point-of-consumption in order to
meet customers' requirements.
Council of Logistics Management, 1998;