天津工业大学数学科学学院、物理科学与技术学院“双创杯”创客大赛商业计划书项目名称：_____________________项目负责人：____________________指导教师：_____________________联系电话：_______________________E_mail：_________________________日期：___________________________目录(请标注页码)1.执行概要2.企业概况3.管理团队4.公司结构、知识产权和所有权5.产业分析6.营销计划7.运营计划8.财务计划9.时间进度10.关键风险因素11.附录1.执行概要1.1机会（尚待解决的问题或未满足的需求）1.2.企业概述（企业如何解决这些问题或满足这些需求）1.3目标市场1.4竞争优势1.5管理团队1.6财务预测概要1.7企业需求描述（如果计划面向潜在投资者，必须阐明需要的资本数额及其使用方案）1.8投资者退出战略（如果计划面向投资者）2．企业概况2.1产品、服务与客户产品或服务描述__________________________________________________ ____________________________________________________ ______________________客户描述__________________________________________________ ____________________________________________________ ______________________2.2商业构想和市场机会商业构想描述（如，客户尚未满足的需求、满足顾客需求的产品或服务的种类、如何接近顾客等。

）______________________________________________________________________________________________________ _______________________市场机会（如地域、城镇、顾客种类、市场规模、竞争对手情况、新企业所占的市场份额等）__________________________________________________ ____________________________________________________ ______________________2.3企业使命和目标__________________________________________________ ____________________________________________________ ______________________2.4企业简史或背景__________________________________________________ ____________________________________________________ ______________________2.5竞争优势商业模式描述____________________________________________________ ____________________________________________________ __________企业如何塑造持续竞争优势____________________________________________________ ____________________________________________________ __________2.6企业现状与需求企业现状描述：____________________________________________________ ____________________________________________________ __________企业发展的需求描述：____________________________________________________ ____________________________________________________ __________2.7 企业名称与联系方式企业名称：____________________________________________________ 联系地址：____________________________________________________ 电话：_______________E_mail：______________________3.管理团队创业核心团队4.2企业法人结构企业法律形式：__________________________________________________ ____________________________________________________ ______________________所有权结构（所有者姓名、出资额度、资质、企业中的作用、相关经历）__________________________________________________ ____________________________________________________ ______________________知识产权（申请或已批准的专利、商标和版权）__________________________________________________ ____________________________________________________ ______________________5.产业分析5.1产业描述[产业趋势、产业规模、产业吸引力（成长期、成熟期或衰退期）、盈利潜力]__________________________________________________ ____________________________________________________ ______________________5.2目标市场目标市场描述__________________________________________________ ____________________________________________________ ______________________5.3目标市场内的竞争定位竞争者分析__________________________________________________ ____________________________________________________ ______________________政策影响__________________________________________________ ____________________________________________________ ______________________6.营销计划6.1主营产品或服务的详细描述6.3分销渠道__________________________________________________ ____________________________________________________ ______________________6.4促销与广告计划__________________________________________________ ____________________________________________________ ______________________6.5客户服务计划___________________________________________________ ____________________________________________________ ______________________7.运营计划7.1质量控制计划__________________________________________________ ____________________________________________________ ______________________7.2产品或服务的交付方式__________________________________________________ ____________________________________________________ ______________________选址计划及依据__________________________________________________ ____________________________________________________ ______________________7.3企业经营场所的构成7.4客户支持计划____________________________________________________ ____________________________________________________资金来源信息贷款10．关键风险因素10.1管理风险____________________________________________________ ____________________________________________________ ____________________10.2营销风险________________________________________________________________________________________________________ __________10.3经营风险____________________________________________________ ____________________________________________________ __________10.4财务风险__________________________________________________ ____________________________________________________ __________10.5知识产权侵害__________________________________________________ ____________________________________________________ __________10.6其他风险__________________________________________________ ____________________________________________________ __________11．附录11.1支持性文件11.2.创业者和关键员工简历11.3产品原型图片11.4.其他文件。