AA (Account Assistant)客户助理Action Plan 行动方案AD( Account Director )客户总监Add Value 附加价值Ads( Advertisement ) 广告Advertorial 付费软文AE (Account Executive )客户代表、客户主任Agency 代理商AM( Account Manager )客户经理An alysis Tools 分析工具Announcement 公告Annual Report 年报AP (Asia-Pacific) 亚太区AR List 任务清单ATL (Above the Line) 线上活动Attachment 附件Audience Awareness 公众认知度Auto Industry 汽车行业Awareness 认知Background Analysis 背景分析Background material 背景材料Benchmark 测试基准BI (Behavior Identity) 企业行为识别系统Bidding 竞标Bio 个人简历Boilerplate 公司简介(附在新闻稿后面的关于该公司的简短介绍) Brand Communications Strategy 品牌传播战略Brand Loyalty 品牌忠诚度Brand Management Commission 品牌管理委员会Brand Management Consulting Firm 品牌管理顾问公司Brand Management 品牌管理Brand Planning/Designing 品牌策划/ 设计Brand Positioning Survey 品牌定位调查Brand Positioning 品牌定位Brand Promotion 品牌推广Branding Strategy 品牌战略Briefing Kit 资料包Briefing 情况介绍BTL (Below the Line) 线下活动BU (Busin ess Unit)业务部门Bulletin 公告栏Bundle 附赠品Business E-Mail 商务电邮Business Model 商业计划Business Philosophy 经营哲学Business Strategy 经营战略Campaign 公关或营销活动Career Development 职业发展Career Planning 职业计划Case study 案例研究Category 类别Celebration 庆典活动CEO Reputation Management CEO 声誉管理CEO's Arran geme nt CEO接待Channel 渠道Chart 幻灯片中的页面China Golden Awards For Excellence in Public Relations 中国最佳公共关系案例大赛China International Public Relations Congress 中国国际公共关系大会CI( Corporate Identity )企业形象CIPRA( China International Public Relations Association )中国国际公共关系协会CIS ( Corporate Identity Sysetm )企业形象识别系统Client Database Management 客户数据管理Client Oriented Strategy 客户导向战略Client Relations Development System 客户关系开发系统Client Relations Evaluation System 客户管理评价系统Client Relations Maintenance System 客户关系维护系统Client Relations Management System 客户关系管理系统Client Relations Management 客户管理管理Client Relations Precaution System 客户管理预警系统Client Relations Supporting System 客户管理支持系统Client Relations 客户关系Client Satisfaction Management 客户满意度管理Clipping Report 剪报报告Closing Phase 结束阶段Code of Conduct 行为准则Code of Ethics 职业道德Communication Model 传播模式Communications Kit 新闻夹Communications Management 传播管理Communications Regions 传播地域Communications Strategy 传播战略Community Relations 社区关系Competitor 竞争对手Confidential 保密的、机密的Confidential Items 保密条款Consecutive Interpretation 交互式翻译Consultant 顾问Consumer Buying Process 顾客购买过程Consumer Database 顾客数据Consumer Orientation 消费者导向Consumers/Dealers Assembly 用户/ 经销商大会Contact Person 联系人Continuous Education 继续教育Controlling Phase 控制阶段Coordination Communicating 协调沟通Copywriter 文案Copywriting 公关文案Core Competitiveness 核心竞争力Core Media 核心媒体Corporate Affairs 企业事务Corporate Image 企业形象Corporate Profile 公司简介Corporate Reputation 企业声誉Corporate Video 宣传片Cost Control 成本控制Cost Management 成本管理Creative & Design 创意设计Credential 公司或个人简介Crisis Control 危机控制Crisis Management Office 危机管理办公室Crisis Management Planning 危机管理策划Crisis Management Team 危机管理小组Crisis Management 危机管理Crisis Research 危机研究Crisis Statement 危机声明CRM ( Customer Relationship Management )客户关系管理Customer testimonial 客户证言Datasheet 宣传页Decoration 现场布置(装饰)Demand GenerationDemo Booth 产品演示台Diagnosis 诊断Director 总监Distributor 分销商DM ( Direct mailing )直邮Domain Name Registration 域名注册Donation 捐赠EC (East Ch in a华东Editorial Calendar 媒体刊登计划EDM( Email Direct Marketing )电子邮件营销Effective Communications 有效传播Employee Compensation 员工薪酬Employee Relations 员工关系Environment Analysis 环境分析Environment Issues 环境问题Ethics of the Profession 职业道德Event Management 事件管理Event Planning 事件策划Event 事件、活动Executing Phase 执行阶段Execution 执行Executive President 执行总裁Fact Sheet资料(数字或其他材料)FAQ 常见问题问答Fashi on Busin ess 时尚产业Feature article 深度文章Feature 文章类型中的通讯Finance Management 财务管理Financial Communications 财经传播Flyer 宣传单页Follow-up 跟进Forum 论坛GCG( Grand China) 大中国区Glossary 词汇表Government Affairs 政府事务Government PR 政府公关Government Relations 政府关系Govt ( Government ) 政府Graphics 图形文件Greetings 问候语Health Care 医疗保健High Tech 高科技Hospital PR 医院公关Human Resource Management 人力资源管理IMC (Integrated Marketing Communications) 整合营传播Implementation 实施Incentive Plan 激励计划Industry Participation 行业参与Initiating Phase 初始阶段INPUTS Evaluation Tools输入级评估工具Integration Management 整合管理Interactive PR 网上互动公关Internal Magazine 内部期刊Internal Communications System 内部传播系统Internal Communications 内部传播Internal Film 内部电影Internal PR 内部公关International PR 国际公关Internet Communications 网络传播Internet Media Communications 网媒传播Interpersonal Communications 人际传播Interpreter 翻译Interview 专访或面试Introduction Lantern 宣传幻灯Investor Relations 投资者关系Invitation Letter 邀请IPR( Institute of Public Relations )英国公共关系协会IPRA( International Public Relations Association )国际公共关系协会Issue Diagnosis 问题诊断Issues Management 问题管理ISV ( Individual Software Vendor )独立软件开发商Job Evaluation 绩效考核Journalist 记者Key Media 关键媒体Key Messages 关键信息Keynote Speaker 主题演讲人Keynote Speech 主题演讲LA( Large Account) 大客户LE ( Large Enterprise)大客户Leadership 领导者Legal Duty法律义务Life Cycle of the Products 产品生命周期Lobby 游说Logo 标识Long Term Program 长期项目Lucky Draw 抽奖Marcomm ( Marketing Communications )营销传播Market Analysis Report 市场分析报告Marketing Communications Mix 营销传播组合Marketing Communications 营销传播Marketing Strategy 市场营销战略Marketshare 市场份额Mass Media 大众媒体MB ( Medium business ) 中客户MC( Master of Ceremonies )主持人MC( Middle China )华中MD( Managing Director ) 董事总经理、执行董事Media Assistant 媒介助理Media Analysis 媒体分析Media Communications Strategy 媒体传播战略Media Communications 媒体传播Media Coverage 媒体覆盖率Media Director 媒介总监Media Executive 媒介代表、媒介主任Media Inquiry 媒体垂询Media Kit 媒体资料包Media List 媒体名单Media Manager 媒介经理Media Monitor 媒体监测Media Relations 媒介关系Media Research 媒体研究Media Tour 媒体拜访或媒体外出巡游Media 媒体Meeting Agenda 会议议程Meeting Minutes 会议记录Merchandise 促销物品Methodology 方法论MI (Mind Identity) 企业理念识别MI ( Media Index) 企业媒体声望指数Mindshare 品牌影响力份额Miscellaneous 杂费Monthly Report 月报Multifunctional Task Force 多职能任务小组National Standards of the PR Professional Qualification 国家公共关系职业资格标准NC ( North China)华北NE (Northeast China )东北Negative Report 负面报道New Product Launch 新产品发布News Clipping 新闻剪报News Release 新闻发布Newsletter 通讯No-profit PR 非营利机构公关Norms of Excellent PR Management 卓越公共关系管理标准NW( Northwest China )西北Objective Diagnosis 目标诊断Offering 服务内容On Site 现场Online Advertisement 线上广告Online Communications 线上传播Online Marketing Communications 线上营销传播Online media 网络媒体Online Roadshow 网上路演Online Survey 网上调查OOP (Out-of-Pocket)杂费、日常工作发生的成本Open-day Visits 开放日参观Opinion Leader 舆论领袖OUTCOMES Evaluation ToolS俞出级评估工具OUTPUTS Evaluation Tools效果级评估工具Outsourcing 外包OV( One Voice)一个声音Photo Library 图片库Planning Phase 策划阶段Polish 文案润色POP (Point Of Purchase Advertising) 导购点广告Positioning 定位Post Event 善后工作Poster 海报Postmortem 会后书面的简短总结报告Postscript 后记PR Age ncy公关公司PR Consulting Market 公关顾问服务市场PR Consulting Practice 公关顾问实务PR Con sulti ng Service 公关顾问服务PR Con sulti ng Tools公关顾问工具PR Directorr 公共关系总监PR Evaluation 公关评估PR Event 公关活动PR Guideline 公关方针PR Management Working Code 公关管理工作准则PR Manager 公共关系经理PR Procedure 公关流程PR Proposal公关建议书PR Supervisor 公共关系主管Pre Eve nt前期工作Pre-evaluation 预评估Preface 前言Presentation 演示、陈述President 总裁Press Conference 新闻发布会Press Kit媒体新闻夹PressRe-ease 遵越議 PrinfM e dj a ^H ^^ p r i o m y^>sprocurementManagement^lt哺區 produce Tesf了別孕苣 ProfessionResponsib=y 男妄&> professiona-Association4Alk 甘tprofessiona-certification 男^旁肖professiona-consu-fanf绷巨舸亘professiona-fee 4w ^>wprofessiona-Grading4w <^projectUfecyc-e自m H^^M mprojectTif-e 自皿討^project 莎>自皿Proposal莎來甜池出PRSA( pub=c Re-afions societyofAmerica )w l m肚>洲甘> PubicOpinion 莎泠渦岁pub=cAffairspub=CRe-afionsconsuming 莎>舸亘 pub=c Re-afionsCrisis莎>滸莒 pub=c Re-afionsManagement *>哺區 pub=cRe-afions莎肚>洲pub=cuf=y *wpub=cify珊a QOO A亘圏凹疏Qua=fied project Manager血^孚自皿盼^Qua=fyconfro-W *B *=Qua=fyManagement w *哺區Questionnaire 调查问卷Quotation 报价Real Estate 房地产Recommendatory 推荐信Recruitment 招募Reference 参考资料Rehearsal 预演、彩排Report 报告Reputation Management 声誉管理Research Tools 研究工具Reseller 经销商Retainer 长期客户Review 回顾、总结Risk Management 风险管理Roadshow 巡展、路演ROI return on investment 投资回报率Rude question 不友好的问题SAE (Senior Account Executive)高级客户代表、高级客户主任SEM ( Search En gi ne Market in g)搜索引擎营销SAM( Senior Account Manager )高级客户经理SB ( Small business)小客户SC( South China)华南Scope Management 范畴管理SEO( Search Engine Optimization)搜索引擎优化SMO：Social Media Optimization (社会媒体优化)Seminar 研讨会Senior Consultant 高级顾问Senior Media Executive 高级媒介代表Senior Media Manager 高级媒介经理Senior Vice President 高级副总裁Shareholders 利益关系人Simultaneous interpretation 同声传译Slide 幻灯片Slogan 口号Social Activities 社会活动Social Responsibility 社会责任Source Materials 客户提供的辅助资料Souvenirs & Gifts 纪念品和礼品SOV ( Share of Voice)Speaking with One Voice 用一个声音说话Spokes Person Tips发言人技巧Spokesperson 发言人Sponsorship Planning 赞助策划Sponsorship 赞助Strategic Consulting 战略咨询Strategy Communications Systems 战略传播系统Strategy 战略Success Story成功故事Summary 简介、概述Supplier 供应商Survey 调查SW(Southwest China )西南SWOT an alysis优势、劣势、机遇、威胁分析Syn opsis概要总结Target Audience 目标受众Task Marketing 任务营销TBD ( To be Detail)需更详细信息Team 小组、团队Technical Article 技术文章Theme 主题Time Management 管理Time Sheet 时间管理表Two-way Asymmetry 双向非平衡模式Two-way Communications 双向传播Two-way Symmetry 双向平衡模式UEO (user experience Optimization) 用户体验优化Venue 会议地点Vertical media 行业媒体VI (Visual Identity) 视觉识别VIP Speech 讲话稿Virtual Computer 虚拟主机Vision 愿景Voiceshare 曝光信息份额VP(Vice President )副总裁VSB ( Very small business) 特小客户、超小客户Website Construction 网站建设Whitepaper 白皮书Workshops 工作研讨Worldwide 全球特写feature articles 以货代款in kind 机构广告institutional advertising 前期市场企业广告market prep corporate advertising 营销公关marketing public relation 新闻简报news/press release 意见抽样opinion sampling 招贴posters 传媒炒作press agentry 传媒工具press/media kit 公共事务public affairs 公共关系户public relations 公共关系广告public relations advertising 宣传publicity 公众publics招聘广告recruitment advertising 声望经营reputation management 撰写讲演稿speechwriting 赛场营销venue marketing 新闻通报录像video news release 执行证明书affidavit of performance 受众构成audience composition 受众占有率audience share 时间表avails 一刻平均听众数average quarter-hour audience 一刻平均收听率average quarter-hour rating 一刻平均占有率average quarter-hour share 交换辛迪加barter syndication 无线电视broadcast TV 有线电视cable TV 单位成本CPP 千人成本CPM 累积听众数cumulative persons 累积收听率cumulative rating 时段组合day-part mix 预定市场区域designated market areas 班车时间drive time 首播辛迪加first-run syndication 形象移植imagery transfer 信息式广告informercial互相连接interconnect 广播电视网networks网外辛迪加off-network syndication 协办participation basis 占位价格preemption rate 黄金时段prime time 节目式广告PLA 节目收率视program rating 节止编排形式programming formats 视听率调查服务公司rating services 电台指定时间run-of-station 受众总数total audience 总体受众计划total audience plan 广告网络ad networks 广告查询ad request 横幅广告banner 商业回邮件business reply mail 分类广告Web 站classified ad Web site 编辑名录compiled lists 立体创意直邮creative dimensional direct mailing 数字互动媒介digital interactive media 直邮广告direct-mail advertising 内部刊物house organs 互动电视interactive TV 互联网Internet 互联网服务供应商Internet service provider 销售信函sales letters 广告礼品advertising specialty 展台booths 路牌bulletin structure 车内尾部招贴car-end posters电影贴片广告cinema advertising陈列媒介exhibitive media全面登场full showing 车内广告牌inside cards户外媒介out-of-home media车体招贴outside posters包装packaging奖品premiums标准户外广告standardized outdoor advertising 成品招贴stock posters优惠赠券take-ones商业展示会trade shows 交通广告transit advertising 广告英语术语——媒介策划用语广告印象advertising impression 广告反应曲线advertising response curve 注意度attention value 受众audience受众目标audience objectives品牌开发指数brand development index 品种开发指数category development index 发行量circulation成本效益cost efficiency单位成本cost per point千人成本cost per thousand创意组合creative mix分布目标distribution objectives有效频次effective frequency 有效到达率effective reach 暴露值exposure value频次frequency市场markets组合mechanics媒介media媒介策划media planning媒介载体media vehiclesA------- A ccou nt Executive ----- 客户代表，或客户执行。