商业摄影教学大纲《商业摄影》教学大纲课程名称:商业摄影课程类型:职业岗位核心课程(必修)适用专业:广告设计与制作课时数: 36 理论学时:14 实践学时:22一、说明1(本课程性质和目的《商业摄影》是一门与其它摄影门类全然不同的领域。
它既是一门独立的学科，又越来越多的表现为各项整体广告活动的一部分，并常常要与电视广告、POP 广告，以及企业的形象策划CI等密切配合，甚至在内容和形式上都要整体性。
它早已深入社会生活的各个领域，如各种商品目录、形形色色的海报、简报、杂志封面、插图、以及时装宣传等等。
广告摄影在现代商业社会扮演着一个举足轻重的角色。
广告摄影是一门以现代科学技术为基础、影像文化为背景、视觉传达理论为支点，服务于商业行为和目的的摄影，它既不以审美作为最终目的，也不以反映摄影者的个人情感和思想主旨，而是以传播商业信息和广告意念为主要动机，以迎合消费者情趣，达到促销的目的。
这种明确的功利性倾向，是现代广告摄影的最大特点。
本大纲是根据广告艺术设计专业对课程教学目标的要求而制定的，在课时安排与教学内容的分配上做了科学、具体的设计，以达到广告艺术设计专业对《商业摄影》课程的教学要求。
2(本课程的教学要求通过本课程的教学与实践，要求学生达到以下目标:知识方面了解摄影的基础知识，常用技巧，并通过实践掌握拍摄的广告摄影中一些典型的拍摄方法，布光方法，构图原理。
技能方面能根据所学理论知识按照广告要求拍摄各类商业广告照片。
3(考核办法见附表:艺术设计专业课程考核大表maintenance business reception; (3) car maintenance enterprise orcar sales and after-sales service integration enterprise business or production management; (4) Car maintenance enterprise or car sales and after-sales service integration enterprise technology management; (5)car maintenance enterprise or car sales and after-sales service integration Enterprise car accessories management; (6) car performance detection Enterprise car performance detection and evaluation, and detection equipment maintenance; (7) car transport enterprise car using management; (8) insurance company vehicles accident site exploration; (9) car manufacturing enterprise car performance detection and debugging; 2. get certificate this teaching plans according to Ministry of education high vocational designed professional directory prepared ( Professional code:), and integrated into the Ministry of labor and social securityall four car mechanic in the national occupational standardsoccupational functions and skill requirements, students completing this course under the teaching plan, core double certificate course score up to 60 points or more, ... 2. ...(2)Master of mechanical drawing,engineering mechanics, mechanics, automotive materials and processing technology, basic knowledge such as Electrotechnics and二、教学目的与教学内容第一章商业摄影与商业摄影师(理论:2学时)教学内容:第一节摄影的本源与艺术特征1、摄影画面的特点2、摄影画面的本质3、摄影艺术与其它艺术的关系第二节广告文化与广告摄影师第三节广告摄影师1、广告摄影师在广告创作中的地位2、广告摄影师的素质与创造力3、广告的影响和作用第四节广告画面的创作1、特点要素2、广告摄影师的素质与创造力3、广告画面的创作技巧与手法教学要求:1、了解广告的特性2、理解广告的类别3、理解广告的影响和作用教学重点:1、广告的特性教学难点:1、广告的影响和作用第二章照相机、镜头、感光材料(理论:2学时)教学内容:第一节照相机1、照相机的种类2、器材的选择3、照相机的结构, basic knowledge such as Electrotechnics andMaster of mechanical drawing, engineering mechanics, mechanics, automotive materials and processing technology)2(r more, ... 2. ...requirements, students completing this course under the teaching plan, core double certificate course score up to 60 points oskill inistry of labor and social security all four car mechanic in the national occupational standards occupational functions and nistry of education high vocational designed professional directory prepared ( Professional code:), and integrated into the Mto Mi n; (9) car manufacturing enterprise car performance detection and debugging; 2. get certificate this teaching plans accordingpment maintenance; (7) car transport enterprise car using management; (8) insurance company vehicles accident siteexploratioection and evaluation, and detection equisales service integration Enterprise car accessories management; (6) car performance detection Enterprise car performance det-n enterprise technology management; (5) car maintenance enterprise or car sales and aftersales service integratio-sales service integration enterprise business or production management; (4) Car maintenance enterprise or car sales and after-maintenance business reception; (3) car maintenance enterprise or car sales and after1第二节镜头1、镜头的焦距2、镜头的分类3、镜头的口径、相对口径4、镜头的质量、卡口、选择及保养第三节胶片与滤光片1、胶片成像原理2、胶片的种类、胶片的结构、性能和选择3、色彩还原中的偏色第四节倒数律失效第一节滤光片1、黑白胶片滤光片2、彩色胶片与滤光片3、黑白、彩色胶片共用滤光片4、特殊效果滤光片5、闪光灯滤光片第二节其他附件1、三角架2、快门线教学要求:1、掌握照相机的结构及使用。
2、掌握镜头的焦距调节方法。
3、掌握镜头的分类。
4、掌握镜头的选择及保养法教学重点:5、器材的选择与镜头的焦距教学难点:6、器材的选择与镜头的焦距第三章测光与曝光控制(实践:2学时) 教学内容:nics andge such as ElectrotechMaster of mechanical drawing,engineering mechanics, mechanics, automotive materials and processing technology, basic knowled)2(s course under the teaching plan, coredouble certificate course score up to 60 points or more, ... 2. ...ngthiall four car mechanic in the national occupational standards occupational functions and skill requirements, students completiesigned professional directory prepared ( Professional code:), and integratedinto the Ministry of labor and social security onal dar performance detection and debugging; 2. get certificate this teaching plansaccording to Ministry of education high vocatienterprise car using management; (8) insurance company vehicles accident site exploration; (9) car manufacturing enterprise cection and evaluation, and detection equipment maintenance; (7) car transport sales service integration Enterprise car accessories management; (6) car performance detection Enterprise car performance det-5) car maintenance enterprise or carsales and aftersales service integration enterprise technology management; (-sales service integration enterprise business orproduction management; (4) Car maintenance enterprise or car sales and after-ess reception; (3) car maintenance enterprise or car sales and aftermaintenance busin2第一节测光1、测光法2、混合光源的测光第二节感光胶片的宽容度第三节曝光控制1、被摄影明度的对比控制2、色调变化控制3、供印刷使用反转片的密度控制4、曝光补偿教学要求:1、掌握曝光量的正确估计2、掌握测光表及其应用3、掌握光圈与快门速度的选择教学重点:1、曝光量的正确估计光圈2、快门速度的选择教学难点:1、曝光量的正确估计光圈2、快门速度的选择第四章广告摄影的照明及其性质(理论:2学时) 教学内容:第一节广告摄影的照明1、光的特性与摄影应用2、摄影造型光的类型及性质3、光位第二节广告摄影的性质1、照明光效与造型特性2、摄影用光光种第三节大型系列灯具1、大型闪光灯的结构, basic knowledge such as Electrotechnics andMaster of mechanical drawing, engineering mechanics, mechanics, automotive materials and processing technology)2(r more, ... 2. ...requirements, students completing this course under the teaching plan, core double certificate course score up to 60 points oskill inistry of labor and social security all four car mechanic in the national occupational standards occupational functions and nistry of education high vocational designed professional directory prepared ( Professional code:), and integrated into the Mto Mi n; (9) car manufacturing enterprise car performance detection and debugging; 2. get certificate this teaching plans accordingpment maintenance; (7) car transport enterprise car using management; (8) insurance company vehicles accident siteexploratioection and evaluation, and detection equisales service integration Enterprise car accessories management; (6) car performance detection Enterprise car performance det-n enterprise technology management; (5) car maintenance enterprise or car sales and aftersales service integratio-sales service integration enterprise business or production management; (4) Car maintenance enterprise or car sales and after-maintenance business reception; (3) car maintenance enterprise or car sales and after32、不同效用的闪光灯具3、典型大型闪光灯4、连续光源灯具5、前背景幻灯投影系统教学要求:1、掌握摄影用光的方法及原理。