竭诚为您提供优质文档/双击可除大学校园营销策划方案篇一：xx大学校园内手机套餐营销企划书手机套餐营销企划书目录活动目的及市场分析··············································pa ge1·活动背景················································1-1·活动目的················································1-2·活动主要对·活动口号················································1-4·前期准备················································1-5·套餐优势················································1-6·市场潜力················································1-7·实际需求················································1-8·竞争对手情况············································1-9 谈判程序及策略··················································page2谈判的优劣势分page3与学校的商务谈判的时间、地点及应急方案··························page4·与学校的商务谈判时间····································2-1·谈判地点················································2-2·谈判应急方案············································2-3 准备的信息资料和文件·············································pag e5谈判议程·························································page6-7活动背景：开学之际，我公司推出新型手机套餐优惠活动，将在xx大学校园内进行宣传和推广活动。