开画室的创业计划书篇一:创业计划书画室创业目录目录 ................................................ ................................................... .................................. 1第一章公司基本信息 ................................................ ................................................... .......... 1一、公司概述 ................................................ ................................................... ......... 1二、公司的性质 ................................................ ................................................... ..... 1三、公司的发展状况 ................................................四、公司文化 ................................................ ................................................... ......... 2五、公司主营业务简介 ................................................ ............................................ 2第二章执行总结 ................................................ ................................................... ................ 2一、创业背景 ................................................ ................................................... ......... 2二、我们的公司 ................................................ ................................................... ..... 4三、服务介................................................... ......... 4四、团队管理与介绍 ................................................ ................................................ 5五、营销策略 ................................................ ................................................... ......... 51、广告方面的策略与实施 ................................................ ...................................... 52、建立公司财政成本的构成及收费价格标准的制定.......................................... 6(见第五章财务管理) .............................................. .............................................. 63、良好招生队伍的策略与措施 ................................................ .............................. 64、入学方面的策略与实施 ................................................ ...................................... 6六、投资与财务 ................................................ ................................................... ..... 61、投资 ................................................ ................................................... ................... 62、融资说明 ................................................ ................................................... ........... 63、财务, .............................................. ................................................... ................. 7七、风险与对策 ................................................................................................... ..... 71、风险 ................................................ ................................................... ................... 72、应对策略 ................................................ ................................................... ........... 8第三章主营业务介绍 ................................................ ................................................... .......... 8一、业务背景 ................................................ ................................................... ......... 81、培训环境 ................................................ .............................................................. 82、课程设置 ................................................ ................................................... ........... 83、培训队伍 ................................................ ................................................... ........... 84、培训环境 ................................................ ................................................... ........... 9二、市场竞争: .............................................. ................................................... ....... 91、自身因素 ................................................ ................................................... ........... 92、外部因素 ................................................ ................................................... ........... 9三、公司优势: .............................................. ................................................... ....... 91、心理优势 ................................................ ...... 92、服务优势 ................................................ ...... 93、竞争优势 ................................................ .... 10四、成本分析: .............................................. ................................................... ... 10第四章市场分析 ................................................ ................................................... .............. 10一、总体分析 ................................................ ................................................... ..... 10二、当前市场分析 ................................................ ................................................ 11三、市场前景预测 ................................................ ................................................ 111、公司未来发展总论 ................................................ .......................................... 112、公司发展方向 .................................................................................................. 123、未来的竞争 ................................................ ................................................... ... 12第五章可行性分析 ................................................ ................................................... ...... 12一、总论 ................................................ ................................................... ............. 12二、竞争性分析 ................................................ .................................................... 13三、可行性及前景 ................................................ ................................................ 13第六章公司战略 ................................................ ................................................... .............. 14一、公司的发展战略规划 ................................................ .................................... 141、公司宏观形势: .............................................. ................................................ 142、公司现状: .............................................. ................................................... ..... 153、公司品牌战略: .............................................. ................................................ 154、公司发展可持续: .............................................. ............................................ 16二、公司规范化管理战略 ................................................ .................................... 161、公司的组织机构 ................................................ .............................................. 162、公司的职务设置 ................................................ .............................................. 173、公司的管理流程: .............................................. ............................................ 17三、公司的人力资源管理战略: .............................................. .......................... 171、任职资格 ................................................ ................................................... ....... 172、公司采用奖金制度 ................................................ .......................................... 173、公司的人员提拔与辞退 ................................................ .................................. 18四、市场营销管理战略: .............................................. ...................................... 18五、财务管理: .............................................. ................................................... ... 181、财务预算 ................................................ ................................................... ....... 182、成本费用 ................................................ ................................................... ....... 193、、投资决策 ................................................ ................................................... ..... 19第七章公司经营与前景规划 ................................................ ............................................. 19一、公司经营 ................................................ ................................................... ..... 191、公司的营销 ................................................ ................................................... ... 192、公司的讲师培训 ................................................ .............................................. 193、公司的授课 ................................................ ...................................................... 204、公司的利润分配 ................................................ .............................................. 20二、前景规划 ................................................ ................................................... ..... 201、短期目标 ................................................ ................................................... ....... 202、中期目标 ................................................ ................................................... ....... 203、长期目标 ................................................ ................................................... ....... 21第八章公司组织与管理设计 ................................................ ............................................. 21一、公司性质 ................................................ ................................................... ..... 21二、公司组织形式 ................................................ ................................................ 21三、公司的组织机构 ................................................ ............................................ 21四、公司的职务设置 ................................................ ............................................ 21五、公司成员与职位简介 ................................................ .................................... 22六、公司各部门的分工职责 ................................................................................ 221、总经理办公室 ................................................ .................................................. 222、财务部后勤部 ................................................ .................................................. 223、宣传策划部 ................................................ ................................................... ... 234、人力资源外联部 ................................................ .............................................. 23七、管理团队及人员要求: .............................................. .................................. 24第九章公司财务分析 ................................................................................................... ...... 24一、公司会计制度: .............................................. .............................................. 24二、会计科目的运用及账户的设置; ............................................... ................... 24三、凭证统一采用记账凭证; .............................................. .............................. 24五、财务报告与财务分析 ................................................ .................................... 251、、利润分析 ................................................ ................................................... ..... 252、收入及投资分析 ................................................ .............................................. 253、成本费用分析 ................................................ .................................................. 26六、现金流量表分析 ................................................ ............................................ 26七、有关财务指标分析 ................................................ ........................................ 261、获利能力分析 ................................................ .................................................. 262、短期偿债能力分析 ................................................ .......................................... 273、长期偿债能力分析 ................................................ .......................................... 27八、存在问题及分析 ................................................ ............................................ 27附录一..2 7. 附录二: .............................................. ................................................... ................................ 28第一章公司基本信息一、公司概述公司成立于XX年4月13日,注册资金为3万元。