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市场营销的术语中英文对照表


FOB-origin pricing TP(TETRA PAK) chain stores combination store P-T(Part-timer) Retailing wheel of retailing concept Retailer Retailer cooperatives RKA(Retail Key Account) fashion monopolistic competition Road Show HBR(Hotel,Bar,Restaurant) AC green marketing Floor Display maslow's hierarchy of needs 3A(Avalible、Able、Adsire) buyer's market MIT(Marketing Inpact Team) Seller’s market GRP(Gross Rating Point) media SPPD(Sales Per Point of Distribution) American marketing POP(Point Of Purchase) Seal-bid pricing Seal-bid pricing intensive distribution intensive growth opportunity freight-absorption pricing Stars Target profit pricing Served market(target market) catalog marketing
SPM(Supermarket) POSM(Point of Sale Materials) ABC(Activity based costing): cost-plus pricing growth stage maturity stage CRP(Contiuous Replenishment) exporting initiator PW(Passive Wholesalers) TT(Traditional Trade) conventional marketing channel idea screening idea generation Total promotion budget PG(Promotion Girl) inventory control KSR L-SPM(Large - Supermarket) SM(ShoppingMall) agent inseparability LKA(Local Key Account) geographic organization Territorial-structured sales force TPL(Third Party Logistics) FVP(First Vice President) Telemarketing Television marketing DSD(Direct Store Delivery) order processing motive exclusive distribution USP(Unique Selling Propostion) GE(Gondola End) TG(Type Genus )
Island Display multibrand strategy multichannel marketing diversification diversification growth opportunity engel's laws Secondary Display 2nd DT 2nd tier Ws() industrial economies legal environment counter segmentation call norms nontariff trade barriers Zone pricing distribution channel DCR DSR Risk taking Service Service Industry Marketing Services marketing augmented product VP(Vice President) AVP(Assistant Vice President) LTDM industrial goods PR(Public Relation) cooporate chain corporate VMS corporate communication company marketing environment company marketing opportunity functional discount Suppliers Ss Trade mark DM(Direct Mail) merchant wholesaler business analysis business philosophy commercialization Business Negotiation PP(Previous Period) VAL-PP(Value PP) Social environment Social classes Social marketing Penetration lifestyle ecological environment Time-series analysis fads actionability market market orientation market positioning Value Share market share market development market leader market penetration market penetration pricing MDR MDM MDE market segment market segmentation marketing environment marketing audit marketing information system
exchange rate institutional approach basing-point pricing concentrated marketing CAO(Computer Assisted Ordering) Technological environment Seasonal discount WTD(Weighted) GS(Gas Station) family life cycle Value analysis Value chain indirect export Cross Display exchange exchange function Role closing YTD(Year To Date ) cash cows PUR(Purchase) embargo broker economic community economic enviroment DT(Distributor) experience curve(learning curving) contests,sweeptakes,games competitive advantage competitors competitor analysis HYM(Hypermarket) decision-making approach Pallet Display ADR Inventory day
manufacturer's brand (national brand) baby room accessibility discriminatory pricing benchmarking 4C ( Customer 、 Cost 、 Convenience 、 Communication) 4P(Product、Price、Place、Promotion) 4V(Variation、Versatility、Value、Vibration) FABE ( Feature 、 Advantage 、 Benefit 、 Evidence) PDCA(Plan、Do、Check、Action) SWOT ( Strength 、 Weakness 、 Opportunity 、 Threat) door-to-door retailing department store On-Pack PET NP(News Paper) MTD(Means Month to Date) comparison advertising CVS(Convenience Store) facilitating function convenience store Variable costs Cooler Display affordable method OP(On Premise) warehousing warehouse store C & C (Cash & Carry) differentiated marketing PM (Product Manager) line extension industrial market Superstore
dogs behavioral segmentation buyer buyer decision process buyer-readiness states Shopping center fixed costs customer customer-structured sales force benefit segmentation customer group customer attitude tracking oligopolistic competition Sidekick Display Tariff Relationship marketing management contracing management science approach administered VMS administered VMS MW(Managed Wholesalers) AD(Advertisement) advertising objective advertising specialities Slogan international market International Marketing contractual VMS joint venturing joint ownership core product macroenvironment macromarketing backward integration Reciprocity environmentalism
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