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21. What should the budget plan be based on?
A. The company's reliable expense.
B. The company's reliable income.
C. over
19. 一一一一一 important it is for kids to imagine freely!
A. How
B. What
C. What an
20. The manager urged his staff not to _一一一一一 the splendid opportunity.
B. has
C. had
8. - When do we have to pay the bill?
A. By
December 30.
B. 1n
C. During
9. ______ is known to all , too much fat causes heart problems.
A. Of
B. As
Step 2: Determine where you want to spend marketing funds
After you know the total amount available to spend on marketing , the next step is how
you plan to spend that money. Three main factors decide how you spend marketing funds:
accidentally. 15 Here are three steps that help to make a good marketing budget.
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提醒：电大资源网已将该科目2010年到2019年1月的历届试题 整合、汇总、去重复、按字母排版，形成题库，方便大家复习
Step 1: Organize financial information The first step is to be clear of your current financial situation. You need to know how
6. 1t's 一一一一_ to point to or talk about strangers in public.
A. not polite
C. good 7. John ,as well as Mike
A. have
B. polite
just been back from an important meeting.
A. so far as
B. as far as
C. as long as
12. 1 am 一一一一-一_ your early coming. A. looking forward
B. looking forward to
C. look forward to
13. 1 didn't finish my homework. Neither 一一一一--
B. shall we
C. will you
15. If you need further information , please _一一一
our office.
A. contact
B. construct
C. constant
16. 1 一←一一一一 to know how often the bus runs during rush hour.
the total revenue that comes in. When you have determined the amount of disposable income
available for the company , you should determine where the money will go.
much money your company makes monthly and the changes that might arise in the future.
Although income flows change throughout the year , you must organize the information
提醒：电大资源网已将该科目2010年到2019年1月的历届试题 整合、汇总、去重复、按字母排版，形成题库，方便大家复习
1181
二、词汇与结构{共计 30 分，每小题 2 分}
6 一 20 题:阅读下面的旬子，从 A 、 B 、 C 三个选项中选出一个能填入空白处的正确选项，并将答
案序号写在答题纸上。
need to consider the strategies that have worked in the past. Also , you need consider which
marketing channels will allow you to reach the right audience. Step 3: Assess data and make appropriate changes
二、仔细读懂题目的说明，并按题目要求答题。答案一定要写在答 题纸的指定位置上，写在试卷上的答案无效。
三、用蓝、黑圆珠笔或钢笔答题，使用铅笔答题无效。 四、考试时间为 60 分钟。
1180 提醒：电大资源网已将该科目2010年到2019年1月的历届试题 整合、汇总、去重复、按字母排版，形成题库，方便大家复习
2. - Sorry , 1 made a mistake again.
一一一一一_ Practice more and you' 11 succeed. A. Never mínd. B. Certaínly not.
c. You' re welcome.
3. - Do you mind if 1 smoke here?
However , a good budget alone is not enough. You have to take action and remain
committed to following through your plan. By keeping the budget in mind when you make
试卷代号 :1378 国家开放大学(中央广播电视大学 )2018 年秋季学期"开放本科"期末考试 管理英语 3 试题
2019 年 1 月
注意事项
一、将你的学号、姓名及分校(工作站)名称填写在答题纸的规定栏 内。考试结束后，把试卷和答题纸放在桌上。试卷和答题纸均不得带 出考场。监考人收完考卷和答题纸后才可离开考场。
A. No , thanks.
B. Yes , please.
c. Yes , better not.
4. - How díd you miss your traín?
A. Never mind B. What' s your proposal?
C. We11 , 1 was caught in the traffic jam.
A. get
B. escape
C. miss
三、阅读理解{共 40 分，每小题 4 分)
21-25 题:阅读下列短文，从 A 、 B 、 C 三个选项中选出一个正确答案，并将答案序号写在答题
纸上。
Passage 1
Without good budget management , you are likely to overspend on marketing
the budget amount , your past experiences , and where you can reach the right audience. You will start organizing how to spend the funds based on the amount. Besides , you
better to change strategy and try something else. Assessing the data is a vital part of creating an effective marketing strategy. 19
Evaluation begins with comparing past performance to the performance after marketing the product or services.
based on reliable revenue - the minimum amount of money your company makes each month.16
A realistic budget plan will always focus on the income that exceeds the expenses ,17 not
C. For
10. He gave up his study in collegdle
B. desperate
C. despair
11. You can go out ，一一一一_ you promise to be back before 12 0' clock.
一、交际用语(共计 10 分，每小题 2 分} 1 一 5 题:选择正确的语旬完成下面对话，并将答案序号写在答题纸上。
1. - 1 suppose there' 11 be a lot of arguments.