Number and significance of patents
Revenue from licensing patents and copyrights
R&D staff as a percent of total employment
Intangible Resources
Reputation
Physical resources constrain the firm’s set of production possibilities and impact its cost position
The size, location, technical sophistication and flexibility of plant and equipment
performance
employees and potential employees) with
Surveys of corporate
governments and with the community
reputation
Human Resources
Human
Resources
Henan agricultural university zheng
Ch 4 -4
ห้องสมุดไป่ตู้ The Resource-Based View (RBV)
Resources and competences
n A resource is an asset employed in the activities of the firm.
n A competence is an attribute or collection of attributes possessed by all or most of the firms in an industry.
Ch 4 -5
Resources
Tangible Resources
Financial Resources
Physical Resources
Relevant Characteristics
The firm’s borrowing capacity and its internal funds generation determine its resilience and capacity for investment
services for quality and reliability
Objective measures of
The reputation of the firm with suppliers (
comparative product
component suppliers, banks and financiers,
Employees Training Intelligence, knowledge, skills, abilities Loyalty
Reserves of raw materials
Key Indicators
Debt/equity ration Operating cash flow/free
cash flow Credit rating
Return on tangible assets Market values of fixed
Reputation with customers through ownership of
Brand recognition
brands and trademarks; established relationships with Brand equity
customers; the reputation of the firm’s products and Percent of repeat buying
q Without such attributes a firm cannot survive. q Competences develop from resources and embody skills,
technology etc.
Henan agricultural university zheng
q Resources, capabilities/competencies，core competencies analysis
q Activities - Value Chain
n Operation & Products n Logistics n Marketing n R&D n Finance n Culture & Structure
The Learning Curve
The Internal Factor Evaluation (IFE) Matrix
Henan agricultural university zheng
Ch 4 -2
The nature of internal audit
n Internal Analysis
Chapter 4 The Internal Assessment
Henan agricultural university zheng
Ch 4 -1
Chapter Outline
The Nature of an Internal Audit The Resource-Based View (RBV)
assets Scale of plants Flexibility of fixed assets
Technological Resources
Intellectual property Resources for innovation : research facilities, technical and scientific employees
q Comparative analysis
Henan agricultural university zheng
Ch 4 -3
Nature of an Internal Audit
Functional Areas of Business -- Strengths -- Weaknesses
Henan agricultural university zheng