大学体验英语三（综合教程）Unit 3 Famous Brand NamesListen and TalkLead inLet me now share my six business success "secrets" with you:___There must be a willingness to take risks. You should not risk more than you can afford to lose, but you can afford not to take certain business risks.___Keeping a tight control on expenses - while at the same time avoiding being "penny wise and pound foolish" is a wise business practice.___A businessperson should always look for ways to improve their goods and services, as well as ways to increase efficiency and expand their marketing reach.___Marketing is everything. Marketing is the key to letting the world know about your products and services. There have been many products that had great sales potential, but have failed, owing to poor marketing.___Provide more and better products and services, for larger numbers of people, at less cost.___An entrepreneur must deliver good quality products and services and support them with a responsible attitude towards shortcomings and faulty products. Related to that is good customer service.I've just revealed a handful of universal principles of business success. If you apply them, they can contribute towards, your own business successKey: 4, 3, 6, 2, 1, 5Passage A: Bathtub Battleships from Ivorydale2. Answer the following questions with the information from the passage.1) Why does the author say that "with a bar of Ivory Soap in your hand, you are holding a chunk of American history"?The introduction of Ivory Soap dates back to the year of 1879. It must have witnessed a lot of great events of American history.2) What does the title "Bathtub Battleships from Ivorydale" imply?Little boys enjoy converting Ivory Soap into bathtub battleships because of its floating feature, and Ivorydale is the birthplace of the famous brand of Ivory Soap.3) Do you believe that Ivory Soap is really "as widely recognized as the Washington Monument and far more well respected than Congress"?It may not be actually true. It is likely that the author just wants to show to the readers how popular Ivory Soap is to Americans.4) How do you understand the author's description of Ivory Soap as a "phenomenon"?The popularity of Ivory Soap with generations of Americans is rather unusual and beyond imagination, thus it is called a phenomenon.5) Can you name some of the important factors necessary for a successful business?Open3. Choose the best answer to each question with the information from the passage.1. We may infer from the passage that ______.A) Proctor & Gamble was not impressively successful in its first 20 years.B) the sales of Ivory Soap reach as high as more than thirty billion dollars per yearC) the factory of Proctor & Gamble is located in Ivorydale, hence the name of the soapD) Proctor & Gamble was founded by two immigrants shortly before the Civil War2. The most important reason for the great success of Ivory Soap lies in ______.A) its brand name which was lifted from the BibleB) its successful nationwide advertising campaignC) its feature of being 99.44/100 percent pureD) its mass production and low cost3. By saying that "Ivory Soap is an American Institution", the author indicates that ______.A) Ivory Soap is a brand name of Proctor & Gamble's products in AmericaB) Ivory Soap is an organization for providing washing powderC) Ivory Soap is well-known to AmericansD) Ivory Soap is a landmark building in America4. Proctor & Gamble introduced Ivory Soap in order to ______.A) compete with high-quality soaps coming from foreign countriesB) arouse children's interest so that they would become loyal consumersC) satisfy American mothers' need of washing out the mouths of their childrenD) bring a big break to the company and reach one million dollars in sales5. According to the passage, which of the following statements is true?A) Ivory Soap is as solid and spotless as the marble of the Lincoln Memorial.B) Soap operas became known as a result of a P&G sponsored radio serial.C) Ivory Soap is eatable and doesn't even taste all that bad.D) Proctor & Gamble keeps a precise count of the bars of Ivory Soap having been sold.Anwser: 1.A, 2.B, 3.C, 4.A, 5.B4.Fill in each of the blanks with an appropriate word.The example of Proctor and Gamble’s famous Ivory Soap shows the potential that lies in mass marketing and planned a___and the importance of recognizable b___names. Ivory Soap, first produced in 1879, was well p___with clever slogans. These slogans, particularly the idea that the soap is so pure that it floats, p___so successful that they are still p___today. At the same time, the use of the radio serial for Ivory promotion gave rise to the e___"soap opera", which has become a modern g___ phenomenon. The development of Proctor and Gamble itself, from a small-scale operation founded by two i___to a multinational empire of today serves as a good example to build brand names.Anwser: 1.advertising 2.brand 3.promoted 4.proved5.popular6.expression7.global8.immigrants5. Underline the words in the following sentences which can be translated into “保证”, and then translate the sentences into Chinese.1. France has already pledged billions of dollars in aid next year.France has already pledged billions of dollars in aid next year.法国已经保证明年提供数十亿美元的援助。