《传播学经典文献选读》（英语）教学大纲Selections from Classics of Journalism and Communication (English) 课程编号：062042B课程类型：专业选修课总学时：32 讲课学时：20 实验（上机）学时：12学分：2适用对象：传播学专业先修课程：《传播学概论》、《专业英语Ⅰ》一、课程的教学目标本课程是传播学专业本科生的专业选修课。
它的开设目的在于满足21世纪全球化对我国传播学教学在广度和深度方面的要求，引导新闻学与传播学专业的高年级本科学生直接阅读专业原著，在专业学习中巩固和提高英语水平，在英语学习中了解和研究专业知识。
具体而言，本课程能够将新闻学与传播学的历史与现实、理论与实践、专业领域与相关学科的论述原汁原味地展现在学生面前，为在今后的工作与研究中直接阅读并有效借鉴国外的研究成果打下坚实的基础。
课程还能提高学生用英语进行有关专业内容的一般性的会话或讨论的能力，以及写作和翻译专业学术文章的能力。
该课程还将为学生们日后参阅国外新闻传播学专业论著，撰写学术论文，参加高层次的学术交流和专业性极强的科学研究奠定坚实的基础。
二、教学基本要求（一）教学内容教学内容大致涵盖大众传播事业主要部类和新闻传播学的主要领域，点面结合，深浅有致，形成梯次。
每个单元由4或5篇选文构成，一般有1－2篇著名学者关于该主题的经典论述，1－2篇比较具体的个案研究性质的文章，以及1篇综合性的概述。
（二）教学方法和手段课上教师重点讲解课文中难点。
课堂翻译练习着重培养学生的专业翻译能力。
为了巩固和提高学生的听说能力，每个单元后的练习中都设有role play（角色扮演）和presentation（展示）的训练。
学生可结成若干小组，选择某一感兴趣的专题，寻找相关英文材料，制作成演示文件，课上用英文进行阐释。
教师结合学生未来实际工作需要，酌情补充实用性强的新闻传播领域的英文专业术语，介绍业界和学界的前沿情况。
课上所有训练都将提高学生进行口头与笔头专业交流的能力。
（三）考核方式课程的考核方式为论文。
本课程平时成绩占30%，期末考试成绩占70%。
（四）学习要求学习本课程前，学生已对大众传播的理论与实践有了初步了解和应用。
课前，学生预习指定章节或篇目，提出问题。
课后，学生还要阅读教师推荐的西方新闻传播学经典名著。
分组准备课堂演讲。
三、各教学环节学时分配四、教学内容Introduction Skills to be improved•Interpretation & Translation•Essay Writing•Seminar Participation•To pursue higher education abroad ScheduleProject•Literature review of 1000 words•Topic: Mass Communication•Team work and originality encouraged教学重点、难点：重点：Introduction to the project课程的考核要求：了解：Schedule理解：Skills to be improved; ProjectUnit 1 Media economyPassage 1 Economic Foundation of Mass Media1. Advertising revenue2. Circulation revenue3. Audience donations4. Private support5. Government subsidies6. Auxiliary enterprisesLecture & Workshop: Outline WritingPassage 2 The Two Economies1. The crucial differences between cultural commodities and other goods in the marketplace2. The cultural economy and the financial economyWorkshop: Material Gathering & Thesis Topic ChoosingPassage 3 Television Programming1. Audience flow2. Counter-programming3. Challenge programming4. HammockingLecture & Workshop: Abstract Writing教学重点、难点：重点：Economic Foundation of Mass Media; The crucial differences between cultural commodities and other goods in the marketplace; The cultural economy and the financial economy; Television Programming; Outline Writing; Material Gathering & Thesis Topic Choosing; Abstract Writing难点：The crucial differences between cultural commodities and other goods inthe marketplace; The cultural economy and the financial economy;课程的考核要求：了解：Economic Foundation of Mass Media理解：The crucial differences between cultural commodities and other goods in the marketplace; The cultural economy and the financial economy掌握：The techniques that programmers use to maximize viewership; Outline Writing; Material Gathering & Thesis Topic Choosing; Abstract Writing 复习思考题：1. How do the mass media make money?2. How do movies benefit from advertising?3. Which media rely heavily on audience contributions?4. How does the government support mass media?5. Why must a cultural commodity to be popular be able to meet the various interests of the people amongst whom it is popular as well as the interest of its producer?6. What are the crucial differences between cultural commodities and other goods in the marketplace?7. What is the most important reason that the cultural commodity cannot be adequately described in financial terms? What is exchanged and circulated in the cultural economy?8. How does the role of the program shift from commodity to producer?9. Why does the author think that cultural commodities are not containers or conveyors of meaning and pleasure?10. What are the techniques that programmers use to maximize viewership? How do they use the techniques?Unit 2 Culture industry and culture studiesPassage 1 Culture Industry Reconsidered1. The definition of cultural industry2. The most ambitious defense of the culture industry3. The harm of cultural industry on the societyPassage 2 What Is British Cultural Studies?1. The three criteria to define an academic2. The position of popular culture taken up in culture studies3. Marxism’s influence on British cultural studies4. Stuart Hall’s explanation of the process of ideological struggle5. The three significant breaks in the history of culture studiesPassage 3 Hegemony: An Overview1. The theory of hegemony2. Hegemonic control and media3. Two giant hegemonic systems in the 20th century4. The ideological gulf between West and EastLecture: Literature Review/Research MethodsWorkshop: Citation教学重点、难点：重点：The position of popular culture taken up in culture studies；Marxism’s influence on British cultural studies；Stuart Hall’s explanation of the process of ideological struggle；The 3 significant breaks in the history of culture studies；Properties of the new media；The theory of hegemony；Hegemonic control and media; Research Methods难点：Hegemonic control and media；Stuart Hall’s explanation of the process of ideological struggle；The theory of hegemony; Literature review; citation 课程的考核要求：了解：Marxism’s influence on British cultural studies；The 3 significant breaks in the history of culture studies; Research Methods理解：The position of popular culture taken up in culture studies；Stuart Hall’s explanation of the process of ideological struggle；Properties of the new media；The theory of hegemony掌握：Hegemonic control and media应用：Literature review; citation复习思考题：1. What are the three criteria to define an academic?2. What is the position of popular culture taken up in culture studies?3. How does Marxism influence British cultural studies?4. How does Hall explain the processes of ideological struggle?5. What are the 3 significant breaks in the history of culture studies?6. What does “hegemony” really mean?Unit 3 Process of mass communicationPassage 1 Encoding /Decoding1. The three hypothetical positions from which decoding of a televisual discourse may be constructed2. Stuart Hall’s idea of the correspondence between encoding and decodingPassage 2 Selecting the News: Gate-keeping1. The definition of gate-keeping2. Gate-keeping modelWorkshop: Citation教学重点、难点：重点：The three hypothetical positions from which decoding of a televisual discourse may be constructed；Stuart Hall’s idea of the correspondence between encoding and decoding；The definition of gate-keeping；Gate-keeping model; Citation难点：Encoding and decoding；Gate-keeping课程的考核要求：了解：The three hypothetical positions from which decodings of a televisual discourse may be constructed；The definition of gate-keeping理解：Stuart Hall’s idea of the correspondence between encoding and decoding；掌握：Gate-keeping model; Citation复习思考题：1. What are the three hypothetical positions from which decodings of a televisual discourse may be constructed?2. What is the definition of a hegemonic viewpoint?3. What does Stuart Hall think about the correspondence between encoding anddecoding?4. What is gate-keeping? How does it work?Unit 4 Effects of mass communicationPassage 1 Effects Studies1. Powerful effects theory2. Minimalist effects theory3. Cumulative effects theoryWorkshop: Reading Notes教学重点、难点：重点：Powerful effects theory；Minimalist effects theory；Cumulative effects theory难点：Effects Studies；Reading notes课程的考核要求：了解：Powerful effects theory；Minimalist effects theory；Cumulative effects theory应用：Reading Notes复习思考题：1. What are the dominant effect theories in history?2. What is cumulative effects theory?3. What is the “Uses and Gratifications Model”?4. Why did Schramm say that effect studies are still at an exploratory level?5. What is spiral of silence model?Unit 5 Mass Communication and SocietyPassage 1 Some Social Functions of the Mass Media1．The status conferral function of the mass media2. The enforcement of social norms3. The narcotizing dysfunctionPassage 2 The Masses: The Implosion of the Social in the Media1. Two heterogeneous systems2. The real obscenityWorkshop：Reading Notes教学重点、难点：重点、难点：Some Social Functions of the Mass Media；Two heterogeneous systems；Reading notes课程的考核要求：了解：Two heterogeneous systems；The real obscenity理解：The status conferral function of the mass media；The enforcement of social norms；The narcotizing dysfunction应用：Reading Notes复习思考题：1. What social functions do the mass media serve?2. What is “the status conferral function”? How does it work?3. What is “the enforcement of social norm”? How does it work?4. What does the “two heterogeneous systems” refer to in passage 2?5. What does “the real obscenity” mean in passage 2?Unit 6 Mass Communication and Social Control Passage 1 Government Manipulation of Media1. Influencing coverage2. Trial balloons and leaks3. Stonewalling4. Overwhelming informationWorkshop: Revision of First draft of literature review教学重点、难点：重点、难点：Government manipulation of media课程的考核要求：理解：Government manipulation of media；复习思考题：1. What means do politicians usually use to manipulate press coverage?2. Which one works better, stonewalling or overwhelming information? Why?3. What is trial balloon? What is leak?4. How should reporters handle information from sources?Unit 7 Internet and Media ConvergencePassage 1 Worldwide Wedge: Division and Contradiction in the GlobalInformation Infrastructure1. Community use or market mechanism2. Integration or exclusion3. Diversity or conglomeration4. Electronic democracy or cyber-individualism教学重点、难点：重点：The development of the Internet；难点：Division and Contradiction in the Global Information Infrastructure本章的学习标准：理解：Division and Contradiction in the Global Information Infrastructure复习思考题：1. What are the four key areas that illustrate the present state of uncertainty and opportunity?Unit 8 Media Education and Media LiteracyPassage 1 Elements of Media Literacy1. An awareness of the impact of media2. An understanding of the process of mass communication3. Strategies of analyzing and discussing media messages4. An understanding of media content as a text that provides insight into our culture and our lives5. The ability to enjoy, understand, and appreciate media content6. An understanding of the ethical and moral obligations of media practitioners7. Development of appropriate and effective production skillsWorkshop: Revision of second draft of literature review教学重点、难点：重点：Elements of Media Literacy本章的学习标准：应用：Elements of Media Literacy复习思考题：1. What are the elements of media literacy?五、考核方式、成绩评定1. 本课程所采用的考核方式为开卷考试2. 成绩评定标准如下：总评成绩（最终成绩） = 平时总分×70% + 期末论文成绩×30%平时总分考核依据:①出勤率②课堂作业（次数、规范性、态度）③课堂演讲六、主要参考书1.熊澄宇. 西方新闻传播学经典名著选读. 北京：中国人民大学出版社. 2004年3月.2. E.M.罗杰斯著. 殷晓蓉译. 传播学史——一种传记式的方法. 上海：上海译文出版社. 2005年7月.3.丹•席勒. 传播理论史: 回归劳动. 冯建三,罗世宏译. 北京: 北京大学出版社. 2012年9月.4.沃纳·赛弗林，小詹姆斯·坦卡德著. 郭镇之等译. 传播理论起源、方法与应用. 北京：华夏出版社. 2000年1月.5.肖珑. 数字信息资源的检索与利用（第2版）. 北京: 北京大学出版社. 2013年5月.6.美国现代语言协会. MLA科研论文写作规范（第7版）. 上海: 上海外语教育出版社. 2011年7月.7.陆扬, 王毅.文化研究导论. 上海: 复旦大学出版社. 2010年8月.8.斯道雷. 文化理论与通俗文化导论. 南京: 南京大学出版社. 2006年.9.鲍勃·富兰克林等. 新闻学关键概念. 北京: 北京大学出版社，2008年7月.10.约翰·费斯克等编撰，李彬译注. 传播与文化研究辞典: 关键概念（第二版）. 北京: 清华大学出版社，2004年1月.11.董璐编著. 传播学核心理论与概念. 北京: 北京大学出版社，2008年9月.执笔人：教研室主任：系教学主任审核签名：。