Functions of divisions
sales promotion,coቤተ መጻሕፍቲ ባይዱmodity display,financial,environment ,customer relation management
scheming for poster,shopping atmosphere,new store opening and journal of consumer research control the time of delivery,zero inventory management,obtain products,in control of the forwarding agent and supplier data acquisition and analysis,manufacturer’s product profit and cost analysis ,new product code entry market research data,feasibility analysis of new product ,layout design for new stores DSS（内部决策支持系统）,EDI（电子数据交换）
Stores and employees
• Totally:10860 stores, 364000 employees.
future trends and plans
What are the future trends and changes for the industry?
The world‘s second-largest retailer will abandon their no competitive “edge market", and put the focus on entering the market in the top three "core market".
In the coming months, we hope carrefour (China) to start their own new business of e-commerces, and different from other electric commerces, we will develop it basing on the network of the retail store --- Tang Jia nian
Final income
In 2014,Carrefour had a final income of 23.87 Euros, and it will invest 2.6 billion Euros to revive and expand stores in 2015, including the recent acquisition of Dia discount store in France, which spent 2.4 billion Euros last year.
the second largest retail group in the world in terms of revenue after Wal-Mart
1957 The first Carrefour store opened 1959 The Carrefour supermarket company is set up by the Fournier, Badin and Defforey families who run a discount supermarket in Annecy.
DIVISIONS
Divisions
Operating Division Marketing Division
Storage and Transportation Division Business Development Division Sales Development Division Management Information Division
The future development trend of carrefour supermarket under the background of large data
Speed + Size = Carrefour Mode
the construction of regional logistics distribution center
Variationat
Variationat
2013 2014
constant current exch. rates exch. rates
6,833
410 6.0%
7,437
438 5.9%
+19.2% +18.0%
+8.8%
+6.8% -10bp
13,786
627 4.5%
13,891 +18.1%
R&D
Carrefour is focused on long-term development in China, so it carry out strong and high quality development in China.It plans to open a hypermarket access to more new cities,and launch a new neighbor formats “Carrefour Easy ”convenience store in urban areas, what’s more,it will start electronic commerce O2O business in China.
Figures for last year
Turnover
2014 The Forbes Global 2000
Ranking 212 Company Name Carrefour Country France Turnover 994 Profit 17
(Unit:100 million US dollars)
Carrefour will retain its core position in Europe, and the funds from transfer of business will also be used for the development of the potential market they think ,such as Brazil, Argentina and China.
Variationat
2013 6,443 131 2.0%
2014 6,288 97 1.5%
constant current exch. rates exch. rates
Variationat
-3.9%
-0.7%
-1.8% -24.8%
-2.4% -25.5% -50bp
-63.3% -57.6% -60bp
756 4.1%
35,438
1,198 3.4%
35,336
1,271 3.6%
3.9%
Other European Countries
(in €m)
Net sales ROI ROI margin %
H2 2013
10,044 352
H2 2014 10,018 382 3.8%
Variation
Brief introduction
Brief introduction
Figures for last year Structure
Trends
Brief introduction
the largest hypermarket chain in the world in terms of size
2014 Fortune 500
Last year’s Company Operation Ranking Profit Country Ranking Name Revenue 65 59 Carrefour 101790.8 1676.7 France
(Unit:million US dollars)
R&D
Since 2006， Carrefour in China started the energy conservation and emissions reduction projects.
The structure of Carrefour
Headquarters
• France • In 1959,The Carrefour supermarket company is set up by the Fournier, Badin and Defforey families who run a discount supermarket in Annecy. • In 1960, Carrefour opens its first supermarket in Annecy, Haute-Savoie.
1999 merged with Promodès
• • • • • •
Europe China Colombia Brazil Argentina Dominican Republic
1995 entered the mainland market
Quality at the best value for money
Satisfy the needs of as many people as possible Ensuring product quality Improving the legibility of product range Supporting responsible procurement Guaranteeing the best prices every day Encouraging sales of local products