买方要求建交
山东外贸职业学院 陈祥国
2. Chamber of Commerce: 商会 International Chamber of Commerce:ICC 国际商会 3. quality: n. 质量 Our products are famous for their superior quality. 我们的产品以其优良的品质闻名。 adj. 高质量的,上等的 There is a good market for quality jeans. 优质的牛仔裤很有市场。 高档车市场持续强劲。 The market for quality cars remains strong.
山东外贸职业学院 陈祥国
获取信息的来源通常有: 贸易促进机构,如: 1. 国际商会(International Chamber of Commerce, ICC) 2. 中国国际贸易促进委员会
(China Council for the Promotion of International Trade: CCPIT) 3. 政府机构如大使馆的经济商务参赞处(the Economic and Commercial Counselor's Office of … embassy to … ) 4. 权威媒体,如报纸、网站等 5. 交易会、博览会(trade fairs, expositions) 6. 贸易伙伴的介绍 等等
山东外贸职业学院 陈祥国
7. kindly: adv. 表示请求,= please 用在正式书面场合。也可说Please kindly … To avoid delay, kindly address your reply to the buyer directly. 为避免耽误时间,请直接函复买方。 You are kindly requested to leave the building. 请立开这座楼。 你来翻译:请告知能否供应该项商品。 Kindly let us know whether you can supply this item.
Lesson 2
BUYERS ASKING TO ESTABLISH TRADE RELATIONS (本课共3.5课时:讲课2课时,练习1.5课时)
山东外贸职业学院 陈祥国
课文原文
Dear Sirs, You were recommended to us by the Chamber of Commerce of Copenhagen. We wish to buy quality tea and coffee cups and saucers of different shapes, fully decorated with flowers or other designs. If you can supply this type of merchandise, kindly airmail us a few sample sets. Also, please enclose your price list and all suitable illustrations. Please note that we are able to buy large quantities if your prices are favorable. We await your early reply. Yours faithfully,
山东外贸职业学院 陈祥国
6. merchandise: n. 商品,货物(不可数) 泛指,一般不用于特指。意思和goods相同, 但goods是可数名词。 China exported $968 billion in merchandise /goods in 2006. 2006年中国商品出口额达9680亿美元。 goods既可用作统称,也可特指。作统称时 用得最多。 these goods this merchandise consumer goods 消费品 electric goods 电器
山东外贸职业学院 陈祥国
4. … of different shapes 不同形状的… of 表示具有某种特征、属性、材料等的意 思。 plates of gold and silver 用金银做的盘子 genuine leather of high quality 高质量的真皮 cotton piece goods of Chinese origin 中国产的棉布 shirts of various sizes and materials 各种尺寸、料子的衬衣
山东外贸职业学院 陈祥国
小结
重要语言点: recommend quality of supply kindly airmail note
重要知识点: Chamber of Commerce merchandise goods product sample brochure pamphlet booklet
山东外贸职业学院 陈祥国
讲解
1. recommend: v. 推荐 recommend sb/sth to sb You have been recommended by the CCPIT as a potential buyer of Chinese chinaware. 中国国际贸易促进委员会向我们推荐说你们是中国瓷器的潜在 买主。 CCPIT: China Council for the Promotion of International Trade v. 建议 recommend (that): We strongly recommend acceptance as our stocks are running low. 由于我方存货减少,我们力荐接受(报价)。 I recommend that you buy a more powerful computer. recommend doing something: We recommend booking early, as this is a popular item. 建议你们早订货,因为该商品很受欢迎。 recommend someone to do something: Students are recommended to read the following books. 学生们被建议阅读以下书籍。
山东外贸职业学院 陈祥国
5. supply: v. 供应 to supply sb with sth We believe we can supply you with all kinds of leather shoes. 我们相信能够提供给你们各式各样的皮鞋。 to supply sth to sb 有两家工厂向我们供应原材料。 Two factories supply raw materials to us. n. 供应,货源 supply and demand 供求 be in short supply 供应短缺 We can guarantee regular supply of grey sheeting. 我们可以稳定地供应坯布。 supplier: n. 供货商
山东外贸职业学院 陈祥国
贵公司已由中国国际贸易促进委员会推荐 给我们。 Your company has been recommended to us by CCPIT.
山东外贸职业学院 陈祥国
经当地商会推荐,特致函贵方,希望建立 贸易关系。 On the recommendation of local Chamber of Commerce, we are writing to you in the hope of establishing trade relations with you.
山东外贸职业学院 陈祥国
你来翻译 一个很重要的话题 A subject of great importance 一个很有价值的建议 A suggestion of great value 一个很有意义的问题(issue) An issue of great significance 我们的产品质优价廉。 Our products are of good quality and favorable prices.
山东外贸职业学院 陈祥国
一俟收到你方答复,即航寄样品及小册子。 We will airmail you the samples and brochures upon receipt of your reply.
山东外贸职业学院 陈祥国
先生: 从贵国驻北京大使馆的商务参赞处获悉,贵公司是一家食 品(foodstuff)出口商。作为一家专营(specializing in)罐装 食品(canned food)的零售商(retailer),我们特致函贵 方,希望能建立贸易关系。 从贵方的通函(circular)中我们了解到你们可以供应各种罐 装食品,如能提供给我们最新的价格单以及插图目录,不 胜感激。 如你方供货价格优惠,质量上乘,我们将大量订购。 盼早复。 此致
山东外贸职业学院Biblioteka 陈祥国9. sample: n. 样品 sample book 样品本 counter sample 回样 confirming sample 确认样品 sample cutting 剪样 除sample外,常用的商品说明材料还有: catalogue 目录 illustrated catalogue 有插图的目录 pricelist 价格单 brochure/pamphlet/booklet小册子 leaflet 宣传单(单张的) sales literature销售说明书
山东外贸职业学院 陈祥国
8. airmail: v. 航空邮寄 Please airmail your latest samples. 请空寄最新样品。 n. 航空邮寄 send sth by airmail As we missed the ship, we had to send the parcel by airmail. 因为我们错过了船,我们只好空寄包裹。