Indentifying Suitable Strategic Options
Mingxu Yang Jing Pang Lu Li
由NordriDesign™提供
Indentifying strategic options
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SWOT analysis
SWOT Analysis was developed by Albert Humphrey. It is a tool to find out the Strengths, Weaknesses, Opportunities, and Threats that are to be expected in a project or in a business venture or in something similar. It means that the marketing environment (internal and external to the organization or individual) is looked at.
confirm the ability and limit Use general matrix or a similar way to grade and
evaluate
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Put results on SWOT analysis matrix
Strength Weaknes
s
s
Opportuni ties
Threats
weak ness
opportunities
Reverse strategy
Line growth strategy
strength
Defensive Diversification Strategy
threats
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TOWS analysis matrix
The TOWS analysis matrix can be used as extension of SWOT analysis. Having indentified the key strengths and weaknesses of the organization and the opportunities and threats in the environment.
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Strengths and weaknesses(internal)
Strengths A strength is something that an organization is good at doing or
something that gives it particular credibility. It can be a particular attribute of a product or service that provides a competitive advantage, a resource such as a strong financial position or new production facilities, or superior competencies or capabilities. Weaknesses A weakness is something an organization lacks or performs in an inferior way in comparison to others.
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PESTEL Analysis
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Michael Porter's Five Forces Model
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The steps of SWOT analysis
Make sure the current strategy of one company Make sure the changing external environment According totion,
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Opportunities and Threats(External)
Opportunities An opportunity is a condition in the environment that is helpful.
Threats A threat is a condition that is harmful to the achievement of the objectives of the organization.
Indentifying threats and opportunities(Chapter 14 Page 343) Having undertaken an appraisal of the wider external environment using PESTEL analysis, market analysis and an analysis of the competitive environment using the five forces model, it is possible to summarize the main opportunities and threats.
With the TOWS matrix the following analysis is undertaken to suggest strategies that: 1. Use a strength identified from an internal appraisal of the organization to ‘take advantage of an environmental opportunity or combat an environmental threat’. 2.Can help the organization correct a weakness identified from an internal appraisal of the organization to ‘take advantage of an environmental opportunity or combat an environmental threat’.