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商务英语谈判 unit 10
Graphs and Charts
04
04
Video
10 Tips
for Using Visual Aids
01 Plan your presentation before creating
visual aids.
02 Use visual aids sparingly.
03
Make your visual aids visible to the entire audience.
Part Two
Focus
Entering Foreign Markets
Work in groups. Discuss the following points and prepare to report to the class.
• What economic conditions in the foreign country do you think a company should consider when deciding to do international business?
• What is a joint venture?
• What are the advantages of establishing joint ventures in China?
Ensuring the Success of a Merger
Work in groups. Discuss the following points and prepare to report to the class.
• Do you think merger and acquisition refer to the same thing? (Why/ why not?)
• What do you think are the disadvantages of mergers and acquisitions?
Part Three
• What do you think your company should do if your company cannot modify existing products to meet the needs of a foreign market?
Joint Venture
Work in groups. Discuss the following points and prepare to report to the class.
04 Talk to the audience, not to your
visual aids.
05 Avoid laser pointers.
06 Explain the content of the visual aid when you
first show it.
07
When you finish with the visual aid, remove it, cover it, or turn it off.
Watch a how-to television program (a cooking show, for example) or the weather portion of a newscast. Notice how the speaker uses visual aids to help communicate the message.
Unit 10 Growing the Company
Part One Situational Practice
Price
You are a salesman selling air cleaner on behalf of a house-hold appliances factory. Your product is suitable for both home and office use. Your price is $60. A businessperson wants to order 1,500 sets of your cleaner, but he counteroffers $50. He is satisfied with the quality of the sample, but not with the price. You may reduce the price by 10% on condition that he would increase the order of 2,000 sets.
08
Limit the amount of material on any one visual aid.
09 Avoid clip art from well-known sources.
10
Be prepared to give your presentation without your visual aids.
communicate the message effectively without visual aids? • Prepare to report your findings in the class.
Part Four
BEC Focus
Speaking Test Part One: Interlocutor’s Questions:
• What kinds of visual aids are used? • How do they enhance the clarity, interest, and
retain ability of the speaker’s message? • What would be the speaker have to do to
Public Speaking in Business
Using Visual Aids
Kinds of Visual Aids
01
02
Objects anwerPoint
05 05
The Speaker
02
Photographs and Drawings
03
03