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企业管理概论(ppt 44页)(英文)

Strategies
Chapter 8 International
Strategy
Chapter 9 Cooperative
Strategy
Strategy Implementation
Chapter 10 Corporate Governance
Chapter 11 Organizational Structure and
Protect or invade established product or geographic markets
6
Competitive Landscape
Emergence of global economy 全球經濟的出現
Hypercompetitive environments
Fundamental nature of competition is changing
Controls
Chapter 12 Strategic Leadership
Chapter 13 Strategic Entrepreneurship
Strategic
Competitiveness
Above-Average
Returns
Feedback
2
Important Definitions
3
Important Definitions
Strategic Competitiveness 策略性競爭力
Achieved when a firm successfully formulates and implements a value-creating strategy
Above-Average Returns平均以上報酬
Chapter 3 The Internal Environment
Strategic Intent Strategic Minagement Process
Strategic Outcomes Strategic Actions
Strategy Formulation
Returns that are equal to those an investor expects to earn from other investments with a similar amount of risk
5
Competitive Landscape競爭情勢
Hypercompetitive environments超競爭環境
Occurs when a firm develops a strategy that competitors are not simultaneously implementing
Provides benefits which current and potential competitors are unable to duplicate
9
Strategic Flexibility策略彈性
4
Important Definitions
Risk風險
An investor’s uncertainty about the economic gains or losses that will result from a particular investment
Average Returns平均報酬
Increasing rate of technological change and diffusion The information age Increasing knowledge intensity
8
超競爭
• Hypercompetition • 產品生命週期短 • 均衡是短期現象 • 對手的行動會使自己喪失優勢 • 很難有持久的競爭優勢
Fundamental nature of competition is changing
Dynamics of strategic maneuvering among global and innovative combatants
Price-quality positioning, new knowhow, first mover
Goods, services, people, skills, and ideas move freely across geographic borders.
Spread of economic innovations around the world.
Political and cultural adjustments are required.
Chapter 1
Strategic Management and Strategic Competitiveness
Michael A. Hitt R. Duane Ireland Robert E. Hoskisson
1
Strategic Inputs
Chapter 2 The External Environment
7
Competitive Landscape
Emergence of global economy
Rapid technological change
快速科技變遷
Hypercompetitive environments
Fundamental nature of competition is changing
Chapter 4 Business-Level
Strategy
Chapter 5 Competitive Rivalry
and Competitive Dynamics
Chapter 6 CorporateLevel Strategy
Chapter 7 Acquisition and Restructuring
Strategic Management Process 策略管理程序
The full set of commitments, decisions, and actions required for a firm to achieve strategic competitiveness and earn above-average returns
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