The value of the company's name
Good name in productivity Good name is the intangible[ɪnˈtæ ndʒəbəl] （无形的）assets 1.The name of the company or enterprise is the spokesperson of the corporate image 2.The name of the company or enterprise is the boss identity and corporate strength carrier（载 体） 3.The name of the company is the market permits enterprises to participate in

The role of the company's name and bename
1.The value of the company's name 2.The principle of naming Company 3.The tips(技巧) of how to name company

Logo are the symbols of the representatives of the enterprises and products, to express a certain meaning and a refined image graphics and it is also a super-concentrated(超浓缩的) unique visual language（独特的视觉语 言）。
The tips(技巧) to name company




Short , less the number of words, easy to remember In line with the company philosophy [fiˈlɔsəfi] （理念） and its principle of services Unique, can not easily be imitated[ˈimiteitid] (模仿) To loud, catchy（易记的） To give the sense of the times, in line with the trend To consider the global versatility[ˈˈɜ:səˈtɪlɪtɪ] （通用性）

LOGO in accordance with its function can be divided into：Corporate logo Product logo Universal(通用) logo
The function and role of the LOGO
1.Distinguish between similar products of different companies operating departments. 2.Distinguish between similar products of different quality. 3.Convenient consumers recognized brand shopping（认牌购物）. 4.Have to beautify the functionality of the product. 5.Conducive(有助于) to international economic exchanges.
The principle of naming Company

Company named formula(公式): the name of the city + personalized name + Trade（行业） name + Legal forms
For example: Bei jing+ hui yue tong（汇悦 通） + Trade + Corporation Limited(有限 责任公司).
Logo design guidelinesof the logo is the dissemination （传播）of information, the core（核心） of the modern logo design

The theory steps of design 1. The identify body of Logo 2.Unique graphics 3.Expression of the sequence(顺序) {sign recognition - visual characteristics - name, taste} 4. the difference of Unified（统一中的差别） 5.The impact force on display（陈列的冲击力）

The value of the company's name

The name is the company's wealth "straw"（吸管） 1.The name of enterprises determine the popularity and reputation of the enterprises 2.The name of enterprises is the corporate culture of the condensate(凝聚物) 3.The name of enterprises has become a symbol of products and services
Content：

The design of the company's LOGO
1.What is the LOGO 2.Classification of LOGO 3.The function and role of the LOGO 4.Logo design guidelines(原则) 5.A successful logo should have the characteristics
A successful logo should have the characteristics




Permanent and suitability Easy to recognize and remember Clear connotation(内涵), outstanding personality Novel in particular(新颖特别), compelling(引人注目) Nice shape