文献出处:RICHARD C. Internet Finance's Impact on Traditional Finance [J]. The Journal of International Finance, 2014, 6(12): 13-29.（本译文归百度文库所有，完整译文请到百度文库）原文Internet Finance's Impact on Traditional FinanceRICHARD CAbstractWith the advent of the era of web2.0, Banks have full access to the Internet age, the large data of the Internet is profoundly affects the future of the Banks, represented by the Banks of financial enterprises and represented by electric business enterprise Internet companies, is a financial of the Internet and the Internet financialization swing. The large data of the Internet is profoundly affecting the bank's future development direction, it also marks a new era of financial, the rapid development of Internet financial, also brought unprecedented challenges to electronic banking, regardless of technical strength, talent resources level, or the problem such as system innovation are all faced with great challenge and opportunity.Key words: Internet financial; Electronic banking; Third-party payment; big data1 The concepts of Internet financialInternet finance is the product of the combination of both financial and Internet, is to use the Internet technology and mobile communication technology to realize capital flow and information transfer mode of new financial, Internet financial is different from traditional finance: financial business adopted by the media, financial participants direct contact through the Internet, make the transparency of financial business, higher intermediate cheaper, more convenient way.The current Internet financial landscape, is made up of traditional financial institutions and non-financial institutions. Traditional financial institutions are mainly the Internet innovation of traditional financial business and electricity, such as innovation, non-financial institutions mainly refers to the use of Internet technologiesto finance the operation of the electric business enterprise lending to network platform, the raise pattern of network investment platform, dig choir class mobile banking APP, and third party payment platform, etc.2 Status quo of Internet financial developmentSince the birth of the Internet technology, Internet financial development and there are two paths: one is the financialization of Internet enterprise development, namely the Internet into financial, a financial enterprise development of the Internet, that Banks and other financial institutions use the Internet technology and the Internet channel to realize the existing business, Internet finance is in the Internet under the new formats, financial institutions through in-depth change to provide is suitable for the characteristics of the Internet financial services to the customers, namely financial the Internet and the Internet are related to the financial industry. But from the point of the current situation, the Internet enterprise financialization of development are clearly in the offensive, Internet companies continuously introduce new products and new business model, constantly eating away at the traditional banking business. Internet financial and banking camp slightly passive, for sudden Internet enterprise competition, struggling to keep up, change the traditional bank Internet more stop electronic banking, electronic banking for Banks is just a kind of more channels. Third-party payment rapid development with the rapid development of the Internet trading platform, as the credit intermediary third-party payment application and the emergence of a third party payment, both buyers and sellers of mutual distrust embarrassing questions, and play a huge role in promoting the development of electronic commerce. Internet users around the world use third-party payment complete online payment, direct payment after the bank on the net; Third-party Internet payment after net silver, become the second largest Internet users electronic payment.Mobile payment business remain high growth, with the mature development of mobile technology, in recent years, with mobile phone "tablets such as the widely application of the intelligent terminal, apple, android and other mobile Internet payment to booming spring rate, and begun to take shape. In addition, the rapiddevelopment of network finance network finance is the investor (or family) analysis of merchants to provide financial product information via the Internet, according to the change of external conditions for the existence of its remaining assets form to adjust, to maximize personal or family property yields a series of activities. In the rapidly changing financial market" s financial information explosion, the network financial investors especially personal financial investors provide great convenience.3 The electronic banking development under the Internet financial3.1 Attach importance to the user experience, improve service qualityThe biggest challenge for traditional Banks, and lies in the change of thinking mode. Internet financial irreversible situation will bring the bank internal technology, talent, and a variety of mechanisms policy adjustments. For electronic banking this team is the most favorable to build customer experience department. Because electronic banking sector is one of the most customer groups. Since the establishment of electronic banking operations, and directly serving the customer, and not like a traditional bank, through the counter "lobby manager to provide service! If improper process experience design in the background, will have service personnel to assist the follow up, but the mobile banking and Internet banking in the financial service of Internet, almost no bank staff to help, the user experience can complete data, including customers in the use of time, the function of be fond of and so on. The electronic bank grasp the first-hand information of the user experience, through the analysis of data, timely adjustments, maximize meet customer demand, therefore, only attach importance to the customer experience, seeing it as a lifeline of the development of the electronic banking can promote the rapid development of electronic banking, promote financial Internet.3.2 Scale operationThe Internet represents advanced productive forces has three meanings: the first layer is external ability, such as the Internet product design platform performance; the second is the customer of the Internet enterprise operation ability; Open the third layer is the "share and innovation spirit. The combination of financial and Internet also need to be reflected in the three levels at the same time. The nature of the Internet financialstrategy is a kind of platform, the platform strategy, refers to connect two (or more) specific group, providing them with interactive mechanism, to meet the needs of all groups, and ingeniously profit business model. At present, for Banks, have set up the network platform and through its complete financial business, but the Internet is just a way for it. Besides, set up the Internet financial physical platform is the first step, only into the platform through the platform operation to attract a large number of customers, you can't really play the value of the platform, if there is no customer security, and banking has discouraged Internet financial! And attract customers into the platform, through the platform to retain customers, financial focused on using Internet platform to attract customers" operating customers, finally, the transaction demand for customers to bank trading system to complete implementation. In short, the bank will convert the Angle of view, changing ideas, empathy, and reflect the value of customers, do the platform scale is large, and the bank can get their own value.3.3 Speed up new Internet technology and the integration of new business development banAt present, a lot of financial business needs to be done through the online operation, especially the bank on the net "third-party payment" mobile payment business, developing very rapidly. But the financial sector of the Internet, make a lot of supporting measures cannot follow up in time, there are a lot of potential safety hazard, especially on the application of safety technology, lack of necessary guidance standards. Platform development and utilization of the banking system and the lack of necessary and sufficient time for testing, will also leave a safe hidden trouble. The Internet technology put forward higher requirements for Banks. Bank network background of the operating system, database and even a very important core system, once a problem, even very small fault, will cause serious influence to banking! For the banking system, therefore, the construction of "maintenance, and the security of bank business continuity, put forward higher request. The bank should strengthen the Internet of the new technology research and application, especially for large data mining analysis, Banks have access to the first-hand customer data convenience (bankbusiness is money, but money is the corresponding data, the bank is essentially operating data), in addition, the application of new technology research at the same time, speed up new technology and new business integration development bank, gather enough stamina for electronic banking development of mobile payment to integrate development. Of course, the high quality of the network financial talent is a new technology and the Internet bank a prerequisite for new business development, at the same time, the bank related personnel will need to continue to strengthen its own theoretical accomplishment and operation skills. Electronic banking is based on the Internet and application, its openness, also, some important data information has stolen using the risk of tampering, mobile payment in recent years the immense, play a strong role for the development of electronic banking, but also over a wireless network for mobile payments, so also are faced with the risk of information security. Therefore, strengthen the publicity of information security" guidance, especially to the customers in the electronic banking security guide appears especially important.4 ConclusionsIn a word, with the development of Internet financial, electronic banking begins to change ideas, innovation as the breakthrough point to user requirements and the Internet, the innovation of electronic banking service mode, fast improving electronic banking customer experience and channel integration level, through the meet the rapidly changing financial consumption demand and convenient and safe service experience demand to improve customer satisfaction, attach great importance to the safety control and risk management, carry out scientific development and sustainable development of electronic banking. Also, to actively explore new application of digital marketing. By investing in external activities, such as social media channels or web crawler technology, such as access to social relationship tree relationship with the customer behavior, flexible matching intermediary business pricing policy and marketing activities, realize effective social marketing; Customer data collected about browsing mobile phone or card number as the center, to accumulate accurate marketing resources; To strengthen and Internet companies, operators in LBS data, data such as contact, joint to carry out new marketing activities. On the whole, in theface of the rapid development of Internet financial, commercial Banks should be ready, must absorb and draw lessons from the latest industry innovation, to achieve faster and better development of electronic banking business.译文互联网金融下的电子银行发展作者：理查德·科勒摘要随着web2.0时代的到来，银行业已经全面进入互联网时代，互联网的大数据正深刻地影响着银行的未来，以银行为代表的金融企业和以电商企业为代表的互联网企业，正在掀起金融互联网化和互联网金融化的浪潮。