• How does Siemens perform and is its performance
expected to improve further?
1. Background information
4. Value chain strategy
BACKGROUND INFORMATION • Location
• Starting year
• Registered • Number of
• Focus on
– Marketing,
capital
employees
• Management • Era analysis
advertising and promotion
team
– Distribution (channel
Investment • Invested USD 0.44 billion in China
Business
• All business sectors of Siemens including information
and communication, automation and control, power, transportation and household appliance, etc.
MAJOR PILLAR FOR SIEMENS
BUSINESS IN ASIA PACIFIC Location
• Based at Germany • 50+ JVs, 28 offices in China
• Shanghai is the largest Siemens location outside Germany
企业战略管理发展阶段（英文版）
OVERVIEW OF COMPETITOR 1. Background information
4. Value chain strategy
• Location
• Starting year
Focus on
ANALYSIS FRAMEWORK • Registered • Number of
capital
employees
• Management • Era analysis
• Marketing,
advertising and promotion
team
• Distribution (channel
• Equity
and sales force)
structure
2. Strategy
• In which segment of the market is Siemens strong or
weak?
• What is the key success factors for Siemens to pick up
market share quickly since 1999?
• How does Siemens’s distribution channel differ from its
6. Financial performance
• Sales • Profit
KEY ISSUES TO PROBE -
Strategy
Product/market
Value chain strategy
Organization & ownership
Financial performance
SIEMENS • What does Siemens aim to be in 2005 in mobile communication?
• How are Siemens’s product and value delivery system
strategies different from its competitors’?
• What will be Siemens’s future products and which
segments of the market will it target at?
• Mission • Vision • Corporate strategy • Market position
5. Organization and ownership
• Organization structure • Ownership structure
3. Product/market
• Key product offerings • Key customers • Value proposition • Geographic focus • Pricing
3. Product/market
• Key product offerings • Key customers • Value proposition • Geographic focus • Pricing
6. Financial performance
• Sales • Profit
CHINA HAS DEVELOPED INTO A
competitors’?
• How capable is Siemens in R&D, manufacturing, sales
and marketing?
• With a broad product portfolio, how does Siemens
organize or reorganize itself?
• Equity
and sales force)
structure
2. Strategy
• Mission • Vision • Corporate strategy • Market position
5. Organization and ownership
• Organization structure • Ownership structure
Starting
• Entered China's telecommunicd communication business started 1991
• 30,000 staff in information and communication mobile globally Employees • 25,000 employees for all business sectors in china