颜色 lot in feature, some of which even arouse
advocating and taboos towards colors respectively. The symbolic significance of this difference in color between different cultures is due to the different cultural and historical background.
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RED
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RED in china
Since red color is the symbol of good luck, happiness, success, health, harmony, peace and prosperity .
颜色
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RED in Western cultures
Red is the color of blood, symbolizing life, passion and enthusiasm, celebration, and confidence.
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BIACK
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BLACK in china
black was regarded as the king of all colors in ancient
颜色 china and the single color
worshiped the longest.
black also symbolizes death, fear and illegal forces .
the cloth, then white began to be associated with poverty .
It was said ghosts or spirits usually appeared in white. Then white began to be associated with death and was used to symbolize terror and evil.
Culture Difference of
Color Words
by Yi Yang
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Color & Culture
The symbolic significance of various colors in different national languages often differs a
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DEATH
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Disaster
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BLACK in Western cultures
In English culture, black is a taboo to death and ill omen, and foreigners usually worn at
颜色 funerals to express sadness
颜色 On the other hand, red also symbolizes
temper, anger, danger, crime and violence, because it is the God of War.
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ANGER
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WHREIDTE
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WHITE in china
white symbolizes purity , brightness and clearness.
and heavy mood.
So, black is usually associated with hopelessness,gloominess, wickedness, even to express anger and death.
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Evil
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Dark
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YELLOW
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Yellow in china
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Power, majesty the centre is yellow
颜色
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Yellow in western culture
yellow symbolizes abjection, suspicion.
颜色 Because of Judas,
who betrayed Jesus, wore a yellow robe.
Expressions of negative meanings with white may date back to the period from Han to Tang dynasty when referring to the populace
颜色 were so poor that they could not afford to dye
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WHITE in western culture
In western culture, a bride wears a long white skirt and veil and holds a white lily at the wedding ceremony, because the color traditionally symbolizes purity, holiness, cleanness, openness, truth, honesty, kindness .