• Considerably + older 相当久远
• succumbed to + mindset “屈服于思维
定势”改为“受思维定势束缚”
• hierarchical + corporate + mindset
公司等级制度的思维定势
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3.词汇搭配&词汇空缺
• 在商业文段翻译的过程中，经常遇见一些 不常见或者意义不同的词汇搭配，给我们 翻译造成困难，这时应该根据语境充分理 解句子意义再在汉语找寻最适合的翻译， 在遇见词汇空缺时也要尽量找到最贴近的 近义词。
• Although Digital is considerably older than Apple, Olsen has never succumbed to the hierarchical corporate mindset.
• 尽管数字公司的历史远远超过了苹果公司， 但是奥尔森从来不受等级体系这种公司思 维定势的制约。
Business English
Translation
0907班 张韵、齐倩、李玲 饶均凤、许雪逸、苑佳莉
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• and he couldn’t have a better partner than DEC President Kenneth Olsen.
• 而且他也找不到比DEC的总裁肯尼思·奥尔 森 更好的合作伙伴了。
Kenneth Olsen: 美国数字设备公司前董事长。
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2. 专业名词&术语
• Last month Scully announced that Apple was joining with IBM rival Digital Equipment Corporation (DEC) in a major strategic alliance against Big Blue… and he couldn’t have a better partner than DEC President Kenneth Olsen. Although Digital is considerably older than Apple, Olsen has never succumbed to the hierarchial corporate mindset.
• 文段翻译时常常有一词多义的情况，这个时候应 该根据上下文及语体情况进行选择，如announce
在这里为宣布，join in应该为“和…合作”。
• 专业术语应该根据平时积累，迅速确定。
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3.词汇搭配&词汇空缺
• Although Digital is considerably older than Apple, Olsen has never succumbed to the hierarchical corporate mindset.
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Translation 1
• Last month Scully announced that Apple
was joining with IBM rival Digital
Equipment Corporation (DEC) in a major
strategic alliance against Big Blue… …
satisfies the products, service and 服务以及自我成就感的需求。
self-fulfillment needs of women globally.
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• Our dedication to supporting women touches
4
1.公司名称翻译&公司背景
• Last month Scully announced that Apple was joining with IBM rival Digital Equipment Corporation (DEC) in a major strategic alliance against Big Blue…
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Avon –the Company for Women 雅芳—女性的知己
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Welcome to the world of Avon. Our vision is to
欢迎来到雅芳的世界。我们的愿景是成为
be the company that best understands and 全球女性的知己，提供优质的产品，满意的
• Scully：John Scully 乔治. 斯考利，前苹 果 公司CEO。
• Apple 苹果股份有限公司 IBM (Big Blue)美国国际商用机器公司
Digital Equipment Corporation (DEC) 数字设备公司
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• and he couldn’t have a better partner than DEC President Kenneth Olsen. Although Digital is considerably older than Apple, Olsen has never succumbed to the hierarchical corporate mindset.
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2. 专业名词&术语
• Announce vt. 宣布；述说；预示；播报
vi. 宣布参加竞选；当播音员
• join with 1. 与…一起做同样的事(常与in连用)
2. 同情 3.和…合作
• strategic alliance 战略联盟（两家公司的合作安排，两
者决定分享资源，互补长短）；策略联盟
• 上个月苹果执行总裁斯考利宣布，作为一 次重大战略性联盟，苹果公司将与美国国 际商用机器公司的竞争对手合作—数字设 备公司（DEC）—共同对抗这个“蓝色巨 人”…
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翻译难点及问题
• 1.公司名称翻译&公司背景 • 2. 专业名词&术语 • 3.词汇搭配&词汇空缺
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