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《电子商务英语》教学课件—Unit 2


进口商
代表, 表示, 象征 宣传的,推销的 一致的, 兼容的 假定, 设想
软件 双重的, 成双的 市场营销
竞争者, 对手 动机, 动力 事实上, 有效地
Sample Dialogue 1 Purchasing a Computer
• Alex: Can I help you? • Customer: Yes, I would like to buy a computer. • Alex: Would you like to purchase _a__d_e_s_k_t_o_p_o_r__a_n_o_t_e_b_o_o_k____? • Customer: A notebook. _W__h_i_c_h_b_r_a_n_d__d_o__y_o_u_s_e_l_l ____? • Alex: We have a lot of brands here, so you can pick what you like.
Learning Objectives
In this unit, you’ll ➢ learn to understand and talk about product promotion. ➢ learn to convince people in workplace communication. ➢ learn how to build an online store. ➢ learn how to write a product description.
with 120G hard disk and 2 GB RAM. It's 6,500 Yuan. Would you like to purchase it now? • Customer: Is there _a_n_y__d_i_s_c_o_u_n_t_o_n__th_i_s_l_a_p_t_o_p_____? • Alex: Sorry, it's already very cheap. Hmm, __le_t_'s__m_a_k_e__it__6_0_0_0_Y_u_a_n____ if you buy it now. We'll also include a laptop bag and a mouse for you. • Customer: Thanks. _H_o_w__l_o_n_g_i_s_t_h_i_s_u_n_d_e_r__w_a_r_ra_n__ty__? • Alex: One year. The maintenance store location and _t_e_le_p_h_o_n_e__n_u_m__b_e_rs are on the warranty card. • Customer: Alright, I'll take this one.

Contents
Warm-up Vocabulary Listening Practice Role-play Communicative Task
Warm-up Questions:
1. What do you think is the fun and profitable way of making extra money?
Anyway, _w_h_a_t_p_r_ic_e__a_r_e_y_o_u__lo_o__k_in_g__fo_r_? • Customer: Six to seven thousand Yuan. Actually I don't care much
about the brand. • Alex: OK, ___ta_k_e__a_l_o_o_k_a_t_______ this one, It’s a HP, dual core CPU,
Start a business/ an online business
Warm-up Questions: 2. What is your way of making money online?
Building an online store.
Get ready!
Vocabulary
monitor
Take a part-time job
Work as a waiter/ waitress Work as a tutor Work as a cashier
Start a business
Some possible ways of making extra money:
Take part-time jobs
digital ['didʒitəl]
scanner ['skænə] discount ['diskaunt] speaker ['spi:kə] printer ['printə] keyboard ['ki:bɔ:d] mouse [maus] brand [brænd] laptop ['læptɔp] maintenance ['meintinəns] warranty ['wɔrənti] agent ['eidʒənt]
hard drive
keyboard
mouse
speakers
USB
printer
scanner
notebook
microphone
digital camera
iPad
Workplace Listening and Speaking
Match the word with its meaning.
代理人, 代理商 数字的, 数码的 维修, 维护 折扣, 贴现 扫描机, 扫描仪 打印机
键盘
扬声器 鼠标
品牌
便携式电脑, 笔记本电脑 保修期,保单
Read the words below.
importer [im'pɔ:tə]
represent [.repri'zent] promotional [prə'məuʃənəl] compatible [kəm'pætəbl] assumption [ə'sʌmpʃən] software ['sɔftwɛə] dual ['dju:əl] marketing ['mɑ:kitiŋ] competitor [kəm'petitə] motivation [.məuti'veiʃən] effectively [i'fektivli]
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