Corporate Culture

Our（P& G) Values Integrity/ Leadership/ Ownership/ Passion for Winning/Trust
Our Principles
We Show Respect for All Individuals. The Interests of the Company and the Individual Are Inseparable We Are Strategically Focused in Our Work ......
Strategies and Missions

Improving people's lives through meaningful innovation For over 120 years our meaningful innovations have improved the quality of life for millions, creating a strong and trusted Philips brand with market access all over the world. In light of key global trends and challenges--- e.g. the demand for affordable healthcare, the energy efficiency imperative, and people’s desire for personal well-being --- we are confident in our chosen strategic direction.
A Sample of Company History

JPMorgan Chase & Co. is one of the oldest, largest and best-known financial institutions in the world. The firm's legacy dates back to 1799 when its earliest predecessor was chartered in New York City.

Procedures to Write a Company Profile

to provide a general overview to review the history to describe current situation to show future prospects
To Review the History

If the company has a good reputation as well as a long history, it is necessary to introduce its development. To some extent, a long history gives the impression that the quality of the products or services can be guaranteed. If the company is merged with two or more companies, it is also necessary to mention this information. However, if the company was founded not long ago, this part can be omitemployees.
We serve millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients.
Size of the Company

We(Shell) are a global group of energy and petrochemicals companies with around 92,000 employees in more than 70 countries and territories. We(JPMorgan Chase) are a leading global financial services firm with assets of $2.4 trillion. We operate in more than 60 countries.
Products or Services

We(Shell) provide transport fuel to around 10 million customers each day through our 44,000 service stations worldwide. We are working to deliver cleaner burning and more efficient fuels. Our products and services are also designed to meet the needs of businesses --- from the construction industry to aviation, chemicals to shipping.
Lesson 13
Company Profile
公司简介
General Introduction

A company profile is essentially a resume for the company that you use to establish your credibility with the market. The main purpose of making a good “ company profile” is to approach the potential customers with your company ’ s strength in terms of capacity, quality, financial statements and experience.
Samples of A General Overview

State Grid Corporation of China (SGCC) was established on December 29th, 2002. It is a government-owned enterprise approved by the State Council to conduct government authorized investment activities. SGCC was ranked the 8th in the Fortune Global 500 in 2010, seven ranks higher than 2009, and is the largest utility in the world.
Business Performance

A trusted partner at more than one million customer locations, Ecolab (ECL) is the global leader in water, hygiene and energy technologies and services that protect people and vital resources. With 2013 sales of $13 billion and 45,000 associates, Ecolab delivers comprehensive solutions and on-site service to promote safe food, maintain clean environments, optimize water and energy use, and improve operational efficiencies for customers in more than 170 countries around the world.
To Provide a General Overview

A general overview of a company usually includes nature of business, business scope, position in a specific business area, founding time, headquarter and so on.

...
In 1991, ... In 1995, ... In 1996, ... ... In 2000, ...
To Describe Current Situation

A company profile will undoubtedly focus on the description of the company’s current situation. This part mainly consists of the products or services provided by the company, strategies and missions, size of the company , business performance , corporate culture, etc. These contents need to be presented clearly and professionally to highlight the competitive advantages of the company.