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深圳市大疆创新科技有限公司进入美国市场营销策略(全英文)
l UAV expenditures reached more than US$ 8 billion and constituted a growth of more than 20% in 2014
l Half of the expenditures on UAVs are dedicated for Research and Development activities.
Ⅱ Market Research
Global Market
l In the most recent report from BI Intelligence, The global commercial drone market will take shape around applications in a handful of industries: agriculture, energy, utilities, mining, construction, real estate, news media, and film production.
Contents:
l Profile l Market research l Market segmentation l Product positioning l Marketing analysis l Strategic decisions l Policy decision l Marketing management l Conclusion
Global Market
l As is shown in the chart, most growth in the drone industry is on the commercial/civilian side, as the shift away from the military market gains momentum. The market for commercial/civilian drones will grow at a compound annual growth rate (CAGR) of 19% between 2015 and 2020, compared with 5% growth on the military side.
l Slogan "The future of possible"
l Website
Product Profile
Introduction Vedio
Product Profile
Name:Phantom 3 Advanced & Professional Release:April 9, 2015;London, New York, Munich.
l UAV manufacturers remain fairly concentrated in the US.
The USA Market
To sum up, the USA UAV market is big and brilliant!
The market share of DJI
Price: Phantom 3 ADVANCED USD $999 Phantom 3 PROFESSIONAL USD $1,259
Product Profile
Features:
l Epic aerial vedio l Live HD view l Complete control l Powerful mobile APP l Vision positioning l Easy to fly l Worry-free Autopilot l Inteligent battery
Ⅰ Profile
Company Profile
l Native name Da-Jiang Innovation Science and
Technology Co., Ltd.
l Type
ห้องสมุดไป่ตู้
Private
l Industy Aerial Photography
l Founded 2006
l Fouder Frank Wang
l UAS market includes all unmanned vehicles such as UAVs, blimps and zeppelins. Approximately 70% of global growth and market share is in the US
l Unmanned Aerial Vehicles (UAVs) are the most predominant segment of the UAS market
l Headquarters Shenzhen, Guangdong, China
l Area served Worldwide
l Products Photography Platforms,
Flight Contollers
l Division China, North America,
Europe, Japan
The USA Market
The USA Market
UAS (Unmanned Aircraft Systems) are an emerging sector of the aerospace industry with great opportunity and market demand that can be leveraged to high profitability in the near future
深圳市大疆创新科技有限公司进入美国市场 营销策略(全英文)
Unmanned Aerial Vehicle
Phantom 3
SZ DJI Technology Co., Ltd.
深圳市大疆创新科技有限公司
Marketing plan of DJI’s drones to enter the United States market