2015年Interbrand全球最佳品牌排行榜[摘要] 全球领先的品牌咨询公司Interbrand，日前发布“2015年全球最具价值品牌100强”排行榜，华为继去年成为入围该榜单的首家中国大陆企业后，今年继续榜上有名，并且其排名由94位上升到88位，联想集团今年成功上榜，位居榜单第100名，至此中国全球最佳品牌排行榜已有两家。

2015年Interbrand全球最佳品牌TOP 1002015Brand Region/Country Sector Brand Value Change in Brand Value Rank1 Apple（苹果）United States Technology 170,276 $m 43%2 Google（谷歌）United States Technology 120,314 $m 12%3 Coca-Cola（可口可乐）United States Beverages 78,423 $m -4%4 Microsoft（微软）United States Technology 67,670 $m 11%5 IBM United States Business Services 65,095 $m -10%6 Toyota（丰田）Japan Automotive 49,048 $m 16%7 Samsung（三星）South Korea Technology 45,297 $m 0%8 GE（通用电气）United States Diversified 42,267 $m -7%9 McDonald's（麦当劳）United States Restaurants 39,809 $m -6%10 Amazon（亚马逊）United States Retail37,948 $m 29%11 BMW（宝马）Germany Automotive 37,212 $m 9%12 Mercedes-Benz（奔驰）Germany Automotive 36,711 $m 7%13 Disney（迪士尼）United States Media36,514 $m 13%14 Intel（英特尔）United States Technology35,415 $m 4%15 Cisco（思科）United States Technology 29,854 $m -3%16 Oracle（甲骨文）United States Technology 27,283 $m 5%17 Nike（耐克）United States Sporting Goods 23,070 $m 16%18 HP（惠普）United States Technology 23,056 $m -3%19 Honda（本田）Japan Automotive 22,975 $m 6%20 Louis Vuitton（路易威登）France Luxury22,250 $m -1%21 H&M Sweden Apparel 22,222 $m 5%22 Gillette（吉列）United States FMCG22,218 $m -3%23 Facebook（脸谱）United States Technology22,029 $m 54%24 Pepsi（百事可乐）United States Beverages 19,622 $m 3%25 American Express（美国运通）United States Financial Services18,922 $m -3%26 SAP Germany Technology 18,768 $m 8%27 IKEA Sweden Retail16,541 $m 4%28 Pampers（帮宝适）United States FMCG 15,267 $m 8%29 UPS United States Transportation14,723 $m 2%30 Zara Spain Apparel 14,031 $m 16%31 Budweiser（百威）United States Alcohol 13,943 $m 7%32 eBay United States Retail 13,940 $m -3%33 J.P. Morgan United States Financial Services 13,749 $m 10%34 Kellogg's（家乐氏）United States FMCG12,637 $m -6%35 Volkswagen（大众汽车）Germany Automotive 12,545 $m -9%36 Nescafé（雀巢）Switzerland Beverages 12,257 $m 7%37 HSBC（汇丰银行）United Kingdom Financial Services11,656 $m -11%38 Ford（福特汽车）United States Automotive 11,578 $m 6%39 Hyundai（韩国现代South Korea Automotive 11,293 $m 8%40 Canon（佳能）Japan Electronics 11,278 $m -4%41 Hermès（爱马仕）France Luxury10,944 $m 22%42 Accenture（埃森哲）United States Business Services 10,800 $m 9%43 L’Oréal France FMCG10,798 $m 6%44 Audi（奥迪）Germany Automotive 10,328 $m 5%45 Citi（花旗银行）United States Financial Services 9,784 $m 12%46 Goldman Sachs（高盛集团）United States Financial Services9,526 $m 9%47 Philips（飞利浦）Netherlands Electronics 9,400 $m -8%48 AXA（法国安盛公司）France Financial Services 9,254 $m 14%49 Nissan（日产）Japan Automotive 9,082 $m 19%50 Gucci（古驰）Italy Luxury8,882 $m -14%51 Danone（达能集团）France FMCG 8,632 $m 5%52 NestléSwitzerland FMCG 8,588 $m 7%53 Siemens（西门子）Germany Diversified 8,553 $m -1%54 Allianz(德国安联集团)Germany Financial Services 8,498 $m 10%55 Colgate(高露洁)United States FMCG 8,464 $m 3%56 Porsche(保时捷汽车)Germany Automotive 8,055 $m 12%57 Cartier(卡地亚)France Luxury 7,924 $m 6%58 Sony(索尼) Japan Electronics 7,702 $m -5%59 3M United States Diversified 7,243 $m 17%60 Morgan Stanley（摩根士丹利）United States Financial Services7,083 $m 12%61 Visa United States Financial Services 6,870 $m 15%62 adidas（阿迪达斯）Germany Sporting Goods 6,811 $m -8%63 Thomson Reuters（汤森路透）Canada Media 6,583 $m -12%64 Discovery（探索频道）United States Media 6,509 $m 6%65 Panasonic（松下）Japan Electronics 6,436 $m 2%66 Tiffany & Co.（蒂芙尼）United States Luxury 6,306 $m 6%67 Starbucks（星巴克）United States Restaurants 6,266 $m 16%68 Adobe United States Technology6,257 $m 17%69 Prada（普拉达）Italy Luxury 6,222 $m 4%70 Santander（西班牙国际银）Spain Financial Services6,097 $m 13%71 Xerox施乐United States Business Services 6,033 $m -9%72 Caterpillar美国卡特彼勒公司United States Diversified 5,976 $m -12%73 Burberry博柏利United Kingdom Luxury 5,873 $m 5%74 Kia起亚South Korea Automotive 5,666 $m 5%75 KFC肯德基United States Restaurants 5,639 $m -7%76 MasterCard万事达卡United States Financial Services 5,551 $m 17%77 Johnson & Johnson美国强生United States FMCG 5,533 $m 7%78 Shell壳牌Netherlands Energy5,530 $m -12%79 Harley-Davidson哈雷戴维森United States Automotive 5,460 $m 14%80 DHL United States Transportation5,391 $m 6%81 Sprite雪碧United States Beverages 5,365 $m -5%82 Lego乐高公司Denmark FMCG 5,362 $m New83 John Deere美国迪尔公司United States Diversified 5,208 $m 2%84 Jack Daniel's杰克·丹尼United States Alcohol 5,161 $m 6%85 Chevrolet雪佛兰United States Automotive 5,133 $m 2%86 FedEx联邦快递United States Transportation 5,130 $m 16%87 Land Rover路虎United Kingdom Automotive 5,109 $m 14%88 Huawei华为China Technology 4,952 $m 15%89 Heineken喜力/海尼根Netherlands Alcohol 4,822 $m 14%90 MTV United States Media 4,763 $m -7%91 Ralph Lauren拉尔夫·劳伦United States Apparel 4,629 $m -7%92 Johnnie Walker尊尼获加United Kingdom Alcohol 4,540 $m -6%93 Corona莫德罗啤酒公司Mexico Alcohol 4,456 $m 2%94 Smirnoff伏特加United Kingdom Alcohol 4,407 $m -4%95 Kleenex舒洁United States FMCG 4,330 $m -7%96 Hugo Boss Germany Apparel 4,270 $m 3%97 PayPal United States Financial Services4,251 $m New98 Mini United Kingdom Automotive 4,243 $m New99 Moët & Chandon轩尼诗-路易·威登France Alcohol 4,131 $m New100 Lenovo（联想）China Technology4,114 $m New各国入围数量排名数量排名国家名称公司数量第1名美国52家第2名德国10家第3名法国7家第4名日本6家第5名英国6家第6名韩国3家第7名荷兰3家第8名瑞士2家第9名瑞典2家第10名西班牙2家第11名意大利2家第12名中国2家第13名加拿大1家第14名丹麦1家第15名墨西哥1家。