• 4) The new office block has unfortunately become an expensive whit南e充e职le业p技h术a学n院t 卿军
• 5 Mary was always regarded as the black sheep of the family
2)The types of communication 1.human communication 2.animal communication 3.human-animal communication 4.human-machine communication 5.machine to machine communication
and funerals
南充职业技术学院卿军
6. 清白 7.白眼 8.青天 9.背黑锅 10.黄色书 刊
6.pure/clean/stainless 7.supercilious look 8.blue sky 9.be made a scapegoat/
be unjustly blamed 10.filthy books
Unit one
Language and Culture in Communication
南充职业技术学院卿军
Teaching Contents
By the end of the unit, you should be able to • Distinguish types of communication • Understand the basics of communication • Be aware of different definitions of a social situation. • Be aware of different values in communication.
• 6 You’d better do something to prove you’re not
• 7 Can you see the green in her eyes? • 8 The mere thought of her husband
with the secretary made her see yellow
南充职业技术学院卿军
• blue book
• a blue Monday • a white lie • a green wound
• red-letter days
• 蓝皮书（美）刊 载知名人士的书
• 倒霉的星期一 • 善意的谎言 • 新伤，未痊愈的
伤口
• 喜庆的日子
南充职业技术学院卿军
Translating the Underlined Part
• 1) He’s just a green recruit fresh from college
• 2) I tried to call her many times but she was in a brown study and didn’t hear me
• 3) One day, out of the blue, a girl rang up and said she was my sister
南充职技术学院卿军
I
Warm-up
Where are they from?
muumuu
jeans 南充职业技术学院卿军
Kimono
Sari (Saree) 南充职业技术学院卿军
I
What’ s
I communication?
1)It’s the activity of conveying, including a sender, a message and an intended recipient.
南充职业技术学院卿军
Identifying Difference
1.红糖 2.红茶 3.眼红 4.开门红 5.红白喜
事
• COLOR
1. brown sugar
2. black-tea 3. green-eyed 4. to begin well, to make a good start 5. weddings
南充职业技术学院卿军
• 9) I got some black looks from the shopkeeper when I cancelled my order.
• 10) When I’m feeling blue, all I have to do is take a look at you, and then I’m not so blue
南充职业技术学院卿军
Exercise
Work together to make a tentative summary of the potential cultural implications of the following color terms.
Red Yellow Green Blue Black White
• 11) Don’t tell me any white lie to make me feel good
• 12) It may cost over a week to go through all the red tape to get permission
南充职业技术学院卿军
• 13 His type of humor is a bit too black for my tastes
南充职业技术学院卿军
Sharing Knowledge: Language as an environment
Color
Red
• 14 Are you all right?– You look absolutely white
• 15 He based his judgment on headlines and yellow journalism
南充职业技术学院卿军
• yellow journalism
• 指不择手段的夸张，渲染以招揽或影 响读者的黄色新闻编辑作风。如突出 社会丑闻，把普通新闻写得耸人听闻， 有时甚至歪曲事实以引起轰动等。