HENAN UNIVERSITY OF TECHNOLOGY河南工业大学Bachelor of Business AdministrationAssignment Cover工商管理学士学位课程作业封面MODULE CODE AND NAME科目代码及名称Module Code 科目代码:_____B3 _ _________Module Name科目名称:_____BC__ ________Lecturer 讲师:____XXX _ ____Section Code专业班级:__XXXXX_ _ ____Student ID 学生证号码:___---------------__Student Name学生姓名:_____XXXX ____Announcement: I declare that this assignment is ENTIRELY my independent work except where referenced. I have marked any Reference sources and am aware of programme regulations concerning plagiarism and referencing.声明:除了标明出处的引用资料之外,此作业是我独立调查完成的。
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Signature 签名:Lecturer Comments 讲师评语Score 分数:Receive Date Year/Month/Day 收到日期:CONTENTSSummary (1)1 what is T aobao 10.11 event? (1)2 Reason and process of Taobao event (2)2.1 About the provisions of the service charge (2)2.2About the provisions of the deposit (3)2.3 Some new rules (3)3 The development of Taobao event (4)3.1 On Taobao Mall (4)3.2 The five news rules (4)3.3 On small and medium businesses4 Self analysis (5)4 Self analysis (5)4.1 My own ideas (6)5 some suggestion (6)LIST OF ILLUSTRATIONSFIGURE1 taobao 10.11 e vent (1)2 The Service charges and margin adjustments (2)3 taobao mall president Mayun (4)i1SummaryNow “Taobao event” is downtown, do not want to know there is no way. “Taobao incident” involves three sides, one Taobao Mall , Taobao Mall is the one that is the large sellers, as well as Taobao Mall is one of the small and medium sellers, their various associations between the three parties and conflict. because Taobao Mall as a new release of provisions, caused a small seller of large-scale seller of attack, causing a great impact, not only the credibility of Taobao Mall had an impact and be most hurt some innocent consumer. The events gradually infect large range, from this incident also allows Taobao mall management, small and medium sellers and consumers know how to do go in the future. This event has its own reason for any sides’ reasons. We have to stand in a different point of view to think this event, do not blindly to evaluate who is right, it was not right or wrong, in this article about the cause of the incident, development, and I view this incident and some suggested that there are other people’s views and argument. This event not only let us know later how to go in some respects the change , but also let me know different directions have different roles , not to act over the role of his face , this will not harm the interests of it. And in any event to be calm face to face, not too impulsive.TITLE1 What is Taobao 10.11 event?Taobao 10.11 eventis Taobao mall issued a newrule that in order to fight fakewill increase Services andMargin, so. on October 11,2011,some small andmedium businessassembled about 500000 Online Friends Voice for YY, They organized a concentrated shopping in Taobao mall of some large business, like handuyise、ousha、qigege、youyiku. If they Auctions of goods and the seller don’t send the goods. they apply for compensation to Taobao mall together(according to the rules: buyers can be compensated if the seller don’t send the goods in 72 hours. the shop will lost fraction or closed shop);if seller send the goods, they all confirm the goods, and they give the shop score, scores are very low, then immediately application money back(according to the rules: buyers have refund rights for 7 days if the seller send the goods in 72 hours).through out this way, in Taobao mall some large business’s Rating , return goods rates and other credit indicators taken a blow. Through out this malicious way, the above four shops many goods have been forced off the shelf, the handuyise is more serious.2 Reason and process of Taobao eventIn the October 11, 2011 Taobao mall announce the Business management system will official upgrade. In this adjustment, if consumer buy fakes, they can Five times the compensation received, at same time if other businesses have violations will have more compensation to consumersThe Service charges and margin adjustments2.1 About the provisions of the service chargeIn order to make businesses more seriously in bazaar merchants of business behavior Taobao mall improve the service charge from 6000yuan to 30000yuan and 600000yuan. At same time, implement conditional technology service charge, Taobao mall return expenses according to businesses Scale of operation, service quality and other indicators of compliance status. Now the return policy is a set of Taobao mall, the businesses determine is very important. Taobao mall president Zhangyong to a letter to the seller that if seller can good service consumers and his shop has a certain size, the service charge will be refunded.2.2About the provisions of the depositTaobao mall upgrade the management system is important is build business margin system; the business must delivery of the deposit according to the agency brand when the businessmen stationed Taobao mall. Businessmen will deduction about 10000yuan margin when they have violation behavior. The margin will joined the consumer Guarantee fund, protection of the interests of consumers. And Taobao mall to clear of fake “0 patience”, if found the fake in the business will only close shop and deduction all the margin, compensation to consumers. Increase in service charge made some sma ll and medium businessmen is troubled, now the margin increase will made more businessmen is troubled, the seller can not breathe pressure.2.3 Some new rulesThe following is Taobao mall release the new regulations about service charge and margin:“On O ctober 10, the Taobao mall releases the new rules. the rules is, “tradition tonic/other tonic” and “brand health products” service rate from 2% to 3%;the service charge from 6000yuan each year to 30000yuan and 60000yuan,the annual revenues more than 600000,scores more than 4.6,can return some of the service charge; addmargin ,from 10000yuan to 150000yuan,can be divided into 10000yuan、50000yuan、100000yuan、150000yuan。