Exploring the Topic
Since ancient Greece, people have had different points of view about advertising. Some regard ads as deceptive, while others see it as a useful tool for information. Perhaps it is because ads are used for just about anything one could imagine. Go on and explore your own feelings about advertising.
Around the Topic
Section A
Watch & Discuss
Section B
Section C
Text A
Exercises
Watch the film clips and discuss the following questions: 1) What is the ad about? 2) What aspect of the product does the ad emphasize? 3) How do you like this ad? Why?
Unit 2
Advertising
NEW HORIZON ENGLISH COURSES
Unit 2
Advertising
1
Around the
Topic
Leading In
Exploring the Topic
2
Section A
A
Warming-up Text A Exercises
3
Section
Text A
Exercises
_A_d_v_e_r_t_is_in_g_ is the difficult business of bringing information to great _n_u_m__b_e_rs_ of people. The purpose of an advertisement is to _m__a_k_e people respond—to make them _r_e_a_c_t to an idea, such as _h_e_l_p_in_g_ to prevent forest fires, or to make them want to buy a certain __p_ro_d_u_c_t_ or service.
Around the Topic Section A
Section B
Section C
Leading in
1. What are the purposes of advertisement?
drawing new buyers providing information about the product increasing the sale of a product competing in the market
* Ads make people feel bad.
Around the Topic Section A
Section B
Section C
4. What ads do you like or dislike most?
Leading in
Around the Topic
Section A
Section B
B
Background Information Reading Through
Exercises
4
Section
C
Related Knowledge Sample Reading Useful Terms Exercises
Around the Topic Section A
Section B
Section C
Around the Topic
Section A
Watch & Discuss
Section B
ction C
Text A
Exercises
Summary of the clips and reference for discussion
This ad is about a type of SIEMENS mobile phone. This type of mobile phone has combined the functions of mobile phones and digital cameras. It can transmit the video message to the mobile phone holder wherever he/she is. The mobile phone has helped to make the marriage proposal even more romantic. Suppose you were the girl in the ad, could you refuse the romantic proposal? Were you a fashionable person, could you resist the temptation of such a stylish mobile phone? If your answer is no, then the ad works.
Section C
Section A Advertising
Around the Topic
Section A
Section B
Section C
Spot Dictation
Directions: The following paragraph is taken from Text A. Listen carefully and fill in the blanks without referring to the original text.
Around the Topic Section A
Section B
Section C
Leading in
2. What are the merits of advertisement?
* We can get much information from ads. * Ads are a must for our society. * Ads improve our living standards. * It’s fun watching or listening to ads.
Around the Topic Section A
Section B
Section C
Leading in
3. What are the demerits of advertisement? * Ads lie.
* Ads encourage bad things.
* Ads make people spend more money.