Less often
60
80
100
Base: weighted sample, Internet users
GfK Group
Custom Research Internet in CEE Countries
Autumn 2007
Where do you access the Internet? Home
Countries involved
▪ Austria ▪ Bulgaria ▪ Croatia ▪ Czech Republic ▪ Hungary ▪ Romania ▪ Russia
▪ Slovakia ▪ Slovenia ▪ Ukraine ▪ Poland ▪ Serbia ▪ Bosnia and Herzegovina
29% 27% 24%
Regional Average:
38%
Ukraine
12%
0% 10% 20% 30% 40% 50% 60% 70%
Base: whole population, 15+, weighted sample, N=1000 per country
GfK Group
Custom Research Internet in CEE Countries
GfK Group
Custom Research Internet in CEE Countries
Autumn 2007 1
Internet Access in Households and Internet Users in 13 CEE Countries
Autumn 2007
GfK Group
Possibility of accessing the Internet at home
Russia (24,0%)
70%
Bulgaria (30,1%)
67%
Slovakia (42,3%) Bosnia and Herzegovina (28,9%)
Ukraine (11,5%)
64%Regional
56% Average: 76%
43%
0% 20% 40% 60% 80% 100%
Base: weighted sample, Internet users
GfK Group
Custom Research Internet in CEE Countries
Autumn 2007
Where do you access the Internet? Work
22
8 23
26
11 4 2
28
6 45
29
12 3 2
30
10 0 10
37
9 22
Байду номын сангаас37
9 41
33
13 3 2
36
11 3 3
18
74
17
73
20
5 10
23
10 9
Daily
Severaltimes a week
Several times a month
Roughly once a month
42%
Hungary
41%
Poland Croatia
Serbia Bulgaria
40% 39% 37% 31%
The graph shows the internet users penetration in the individual countries.
Bosnia and Herzegovina Romania Russia
Autumn 2007
How often do you use the Internet in general?
Penetration of Internet users
Slovenia
62,3%
Hungary
40,8%
Romania
27,3%
Poland
39,7%
Austria
59,4%
Slovakia
▪ Quantitative multinational survey
▪ Age 15+, representative of national populations, weighted
▪ 1000 per country
▪ September 2007
GfK Group
Custom Research Internet in CEE Countries
Autumn 2007 3
GfK Group
Custom Research Internet in CEE Countries
Autumn 2007
Do you personally use the Internet?
4
Slovenia
62%
Austria
59%
Czech rep.
47%
Slovakia
42,3%
Czech rep.
47,5%
Croatia
39,4%
Bulgaria Bosnia and Herzegovina
Russia
30,1% 28,9% 24,0%
Serbia
36,5%
Ukraine
11,5%
0
64
58
57
54
50
49
49
49
48
40
39
39
22
37
20
40
5
31 33 26
Custom Research Internet in CEE Countries
Autumn 2007
Survey specifications
▪ Subject
2
▪ Internet study in 13 CEE countries
▪ Type of study ▪ Sample ▪ No. of interviews ▪ Fieldwork
7
Slovenia (62,3%)
45%
Slovakia (42,3%)
45%
Russia (24,0%)
40%
Austria (59,4%)
40%
Serbia (36,5%)
38%
Croatia (39,4%) Czech rep. (47,5%)
Ukraine (11,5%)
38% 36% 36%
Possibility of accessing the Internet at work
Hungary (40,8%)
34%
Bulgaria (30,1%) Bosnia and Herzegovina (28,9%)
6
Slovenia (62,3%)
90%
Austria (59,4%)
85%
Croatia (39,4%)
84%
Poland (39,7%)
84%
Serbia (36,5%)
77%
Czech rep. (47,5%) Romania (27,3%) Hungary (40,8%)
76% 74% 74%